The AI Search Advantage: What the First Wave Taught Us with Alex Halliday
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Your buyers across Europe now ask AI which brands belong on their shortlist. You still can't see how your brand shows up for the buyers who matter in each market. The shortlist now forms inside the answer.
AirOps worked with US brands through the first wave of AI search and saw which moves paid off and which stalled. The clearest lessons came from mapping buyers before prompts and turning measurement into action. Europe doesn't need to repeat America's first year.
In this webinar, AirOps CEO Alex Halliday shares what the US wave taught and how to adapt it for each European market. You'll leave with the leadership decisions that turn evidence into ongoing action for your team.
What you'll learn:
- Why AI now shapes which brands make your buyer's shortlist, and what changes as agents start acting on the buyer's behalf
- Why you should map your market and high-value buyer groups before you choose a single prompt to track
- Why measurement without action is another dashboard, and how to build a channel portfolio around the sources your target buyer trusts
- What an AI search operating system looks like, and why speed of learning is the durable advantage
- What changes in Europe, where buyer questions, trusted sources, and native-language editorial judgment differ by country
Who should attend:
CMOs, VPs of Marketing, heads of search engine optimization (SEO), AI search or content, regional and country leads, and growth leaders tying AI search to European pipeline.
Speakers
Alex Halliday co-founded AirOps and, as CEO, helps brands win visibility in AI search, including US companies through the first wave. He previously founded SocialGO, becoming the youngest CEO of a UK company listed on the Alternative Investment Market, then led product at Bungalow and Teespring.
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