There's no doubt that AI search has moved past being a search trend and become a core buying channel, and Sam Page and Ali McCarty are bringing their frontline view of what's actually changing to a live conversation on where marketing teams need to focus next. They'll break down why content visibility alone no longer tells the full story and show you what else is shaping AI answers if your team is still measuring success by rankings and clicks.
What you'll learn:
- How AI Search is expanding beyond traditional SEO into a broader discovery and recommendation channel
- What actually influences AI answers, from owned content to third-party sources, communities, creators, and emerging paid placements
- The challenges marketing teams are facing around visibility, prioritization, and keeping pace with a fast-changing landscape
- A first look at new generative ads capabilities and how to identify opportunities in AI-powered experiences
- How to get involved in AirOps' design partner program to test what's next
Speakers
Sam Page is Head of AEO/SEO Services at AirOps, where he helps brands adapt their content and search strategy for AI discovery. He has successfully managed and scaled SEO efforts for some of the world's largest and most diverse websites, including Slack, Amazon Business, and Newfold Digital.
Ali McCarty is VP and GM of Managed Services at AirOps, leading the team that helps customers turn AI search strategy into measurable execution. Previously, she was COO at Doorvest, was the co-founder and CEO of Getaway, and was the VP of Growth and Strategy at Bungalow.
