From Research to Revenue: 5 AEO Actions to Take Now
In this AirOps Webinar, learn where citation wins really come from and how to turn that insight into action.
Save Your Spot
Getting retrieved by AI search is not the same as getting cited.
More teams are finding that strong rankings and solid pages still are not enough when AI systems decide which sources to reference. If you want AI visibility that actually supports pipeline, you need to understand what happens between the prompt, the fan-out, and the final citation.
We'll break down the research, the structural patterns, and the practical workflows teams can use right now to improve citation odds across priority content.
Expect a clear, tactical conversation focused on what to fix, what to build, and what to measure next.
What You'll Learn:
- How AI search moves from prompt to retrieval to citation, and why many retrieved pages never make the final answer
- Which page elements help content get parsed and reused more easily, including headings, lists, tables, stats, and schema
- Why comparison pages, shortlist pages, and validation content matter more in commercial AI search
- How to find pages that are being surfaced but not selected, then prioritize the right updates
- What to measure beyond rankings, including citations, mentions, repeat visibility, and refresh timing
Speakers:
Oshen Davidson is Head of Research + Product Intelligence at AirOps, where she turns findings from AirOps Research into practical playbooks for SEO and content teams navigating AI search.
Melanie Dell'Olio is AI Solutions Manager at AirOps, where she helps teams put AI search strategy into practice across content audits and implementation workflows.
Josh Spilker is head of search marketing at AirOps, where he develops search and webinar programs to share best practices with others.
