Marketing teams are being asked to deliver more with higher pipeline targets, changing buyer behavior, and limited resources, but the teams that are growing fastest are operating under a very different set of conditions.
Join Krithika Shankarraman (Marketing at Thrive Capital) and Christy Roach (CMO of AirOps) as they break down the results from the Marketing Leaders Reality Index and how high-growth teams are changing the way they hire, prioritize, report, measure success, and work with the rest of the business.
Krithika and Christy are both veterans of high growth culture, having been early employees at companies like Stripe, OpenAI, Asana, Gusto, and Airtable. In this live conversation, they’ll unpack what sets high-growth teams apart, what’s different about how they operate, and what marketing leaders can apply to their own operations to accelerate growth and secure more resourcing for their teams.
Go deeper into operating principles that set high-growth teams apart from the rest.
What you'll learn:
- What growing marketing teams are doing differently across hiring, resourcing, prioritization, and operating models
- How to make the case for additional budget and headcount when pipeline targets are rising faster than resources
- Where marketing leaders should push back on executives and boards, and how to connect investment decisions to business growth
- How high-growth teams are changing the way they measure success, report performance, and build confidence in new channels like AI Search
- What smaller, more senior teams are doing to increase leverage without simply producing more
- How to operate differently once you have the resources to grow, from team design and workflows to accountability and decision-making
Speakers
Krithika Shankarraman was the first marketing hire at Stripe and at OpenAI, helping build both marketing functions from the ground up. An engineer turned marketer, she now leads marketing at Thrive Capital and helps founders across the portfolio with all things marketing.
Christy Roach is the CMO at AirOps, where she helps brands drive growth via AI search. Before AirOps, she was CMO at AssemblyAI and held marketing leadership roles at high-growth technology companies including Airtable, Asana, and Gusto.
