Webinar: The Paid Layer of AI Search Has Arrived
Save Your Spot
People are turning to AI to research problems, compare options, and decide what to buy. Paid ads are beginning to appear in the LLMs, giving brands a new way to reach buyers while they’re actively looking for answers.
The opportunity goes beyond placing an ad beside a response. It's more dynamic than that and growth teams have a chance to learn how this channel works while its rules are still taking form.
Join Matt Hammel, COO of AirOps, and Alex Hallenbeck, Lead Product Manager, for a look at generative ads across AI platforms. Matt will cover how paid fits alongside the organic, owned, and third-party channels influencing AI discovery. Then Alex will share early AirOps learnings and give a live product demo showing how teams can use AirOps to decide where to invest.
You’ll learn
- What AirOps is seeing in AI ad adoption, and why the pace differs by category
- How generative ads could move into conversations, recommendations, and actions
- What changes for creative, brand control, and measurement when an ad can answer a buyer’s questions
- How to assess the paid opportunity alongside your other AI discovery channels
- How AirOps brings brand context into the workflow and helps teams prioritize their next moves
Who is this for?
Performance marketers, growth teams, and marketing leaders evaluating AI ads as a potential channel and deciding where to invest next.
Save your spot to see the opportunity, hear what we’re learning, and watch AirOps in action.
