People are turning to AI to research problems, compare options, and decide what to buy. Paid ads are beginning to appear in the LLMs, giving brands a new way to reach buyers while they’re actively looking for answers.
The opportunity goes beyond placing an ad beside a response. It's more dynamic than that and growth teams have a chance to learn how this channel works while its rules are still taking form.
Join Matt Hammel, COO of AirOps, and Alex Hallenbeck, Lead Product Manager, for a look at generative ads across AI platforms. Matt will cover how paid fits alongside the organic, owned, and third-party channels influencing AI discovery. Then Alex will share early AirOps learnings and give a live product demo showing how teams can use AirOps to decide where to invest.
You’ll learn
- What AirOps is seeing in AI ad adoption, and why the pace differs by category
- How generative ads could move into conversations, recommendations, and actions
- What changes for creative, brand control, and measurement when an ad can answer a buyer’s questions
- How to assess the paid opportunity alongside your other AI discovery channels
- How AirOps brings brand context into the workflow and helps teams prioritize their next moves
Who is this for?
Performance marketers, growth teams, and marketing leaders evaluating AI ads as a potential channel and deciding where to invest next.
Save your spot to see the opportunity, hear what we’re learning, and watch AirOps in action.
