What's Next for AI Search in 2027
Save Your Spot
If you're building your 2027 AI search, AEO and SEO content plan, you're placing bets on channels that changed a lot this year. Before you lock them in, hear where Kevin Indig and Eli Schwartz are placing theirs and what’s next for AI search and AEO.
On Tuesday, December 8 at 1pm ET, Kevin and Eli join us for a data-backed look at 2026, and then trends emerging in 2027. Jason Saltzman, Head of Research at AirOps, will share new research on what’s working now (and what’s not). Then Kevin and Eli each make bets for 2027 and discuss them live.
AirOps helps enterprise teams run AI search and AEO as a full channel: owned content, external content, influencer and social, community, AI ads and measurement.
What you'll learn
- What Kevin and Eli think AI search and AEO is headed in 2027 and what teams need to be aware of
- How owned pages and third-party mentions work together to keep a brand in AI answers over time
- The key tactics to add to your 2027 organic search strategy and plans
- Where email, community, paid search and AI ad tests fit in a full channel plan
Who should attend:
Heads of SEO, content leaders and organic growth leaders setting 2027 AI search strategy and budgets this quarter.
Speakers
- Kevin Indig is a Growth Advisor and the writer of Growth Memo, his newsletter on SEO and AI search. He previously led SEO and growth at Shopify, G2 and Atlassian.
- Eli Schwartz is a Growth Advisor at Product Led SEO and the author of the book Product-Led SEO. He ran global SEO at SurveyMonkey for seven years and has advised companies including Anthropic, LinkedIn, Coinbase and Tinder.
- Jason Saltzman is Head of Research at AirOps. He previously led insights at Andreessen Horowitz and CB Insights.
- Josh Spilker is Head of AI Search at AirOps and hosts the AirOps webinar series. He’s previously led content and marketing at companies like ClickUp, Toptal, Change Healthcare and other startups.
