Winners and Losers of AI Search with Kevin Indig
Growth Advisor Kevin Indig breaks down how AI search is changing what gets seen, what gets cited, and what actually drives business impact. See how to measure AI search visibility, earn stronger citations, and adapt your content strategy for the next phase of search.
Save Your Spot
Kevin Indig, the writer behind Growth Memo, is bringing his research on AI search, visibility, and the future of organic growth into a live conversation on what's actually changing. He'll break down why old SEO metrics no longer tell the full story and show you what to measure instead if your team is still reporting on rankings and sessions alone.
What you'll learn:
- How to shift from a traffic model to a visibility model in AI search
- Which AEO metrics actually matter, from citation frequency to share of voice and conversion impact
- Why prompt tracking and last-click attribution can mislead teams reporting on AI performance
- What kinds of content are more likely to earn citations, trust, and inclusion in AI answers
- How content and SEO teams should rethink systems, distribution, and team structure for the next phase
Speakers
Kevin Indig is a well-known growth consultant for top brands like Airbnb, Shopify, Toast and more. He writes Growth Memo, where he covers AI search, visibility trends, and where organic growth is headed next.
Josh Spilker is Head of Search Marketing at AirOps, and has been part of SEO & content teams at ClickUp, Toptal, and several other startups.
