Glossary

All terms

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0terms
Citation Share
AI Search Performance
Customer Acquisition Cost (CAC)
Pipeline Attribution
Lead Quality
Conversion Lift
Incrementality
Paid AI Visibility
Paid vs. Organic AI Results
Organic AI Visibility
AI Search Advertising
AI Advertising
Conversational Advertising
Ad-to-Landing-Page Relevance
Commercial Intent
Prompt Cluster
Contextual Targeting
Prompt-to-Ad Relevance
Prompt Research
Contextual Relevance
Conversation Context
Follow-Up Prompt
Purchase Intent
Conversational Intent
User Prompt
Trigger Prompt
ChatGPT Ad Placement
Data Freshness
Zero-Impression Items
Product Card Clicks
Product Card Impressions
Country Breakdown
Platform Breakdown
Product-Level Reporting
Device Breakdown
Reporting Breakdown / Segment
Aggregation Level
Goal Conversions
Reporting Timezone
Time Granularity
Non-Goal Events
Ad Event Time
Attribution Time Basis
Click Attribution Window
Conversion Time
Click-Through Conversions
View Attribution Window
Attribution Window
View-Through Conversions
View-Through Attribution
Click-Through Attribution
Return on Ad Spend (ROAS)
Cost per Action (CPA)
Post-Click Conversion Rate (CVR)
Attributed Sales
Conversions
Cost per Thousand Impressions (CPM)
Cost per Click (CPC)
Clicks
Spend
Order Created (order_created)
Trial Started (trial_started)
Impressions
Subscription Created (subscription_created)
Registration Completed (registration_completed)
Insights
Items Added (items_added)
Page Viewed (page_viewed)
Lead Created (lead_created)
Checkout Started (checkout_started)
Appointment Scheduled (appointment_scheduled)
Contents Viewed (contents_viewed)
App Installed (app_installed)
Event Monitoring
Attribution Identifier (oppref)
Event Validation
Event Value
Event Currency
Action Source
Event Timestamp
Event ID
Campaign Conversion Goal
Custom Event Name
Standard Event
Custom Event
Data Source
Conversion Event Setting
Server Event
Browser Event
Conversions API (CAPI)
Conversion Event
Pixel ID
Conversions API Key
Product Carousel
Template Macros
Product Card
Measurement Pixel
Conversion Tracking
Product Target URL
Product Image URL
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