AirOps Research

AI Search in Europe

AI search is no longer an on-site content task. It is a channel portfolio. A year of US data shows about 85% of AI citations come from pages brands do not own, and the weight of each channel shifts by engine and by month. European data shows the same channel mix already in place, with two additions: local sources and language. European marketing leaders can start from what the US learned and build the portfolio now.

"We were able to focus our energy on the highest-value initiatives for the business in a matter of weeks."

Nick Fairbairn
SVP of Growth, Chime

“We set out to change the narrative around Sanity in AI search, not just show up more often. Staying the brand the models name most, and climbing in the categories that matter, is exactly the signal we were after, and we can see it happening week to week.”

Richard Lawrence
Principal, Agentic Operations & Growth Marketing, Sanity

“If we wanted to 10x the growth we were starting to see, we needed a system that handled SEO, AEO, content production, all of it. AirOps was the first to actually deliver results.”

Shani Mithani
Head of Growth, Venn

Built for the teams
driving growth with AI search

Content and SEO leaders who need to adapt strategy for AI search

Growth and demand gen leaders building pipeline from new channels

Marketing agencies advising clients on  AI visibility

CMOs and VPs evaluating how AI search impacts their brand

Build for the team
driving growth in AI Search

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