How To Build BOFU Pages That Get Cited & Convert

In this playbook, you will:

Learn how to build bottom funnel pages that convert

The framework to implement for competitor research & pain points

Full-length webinar with Lashay + exact checklist to use today

“We set out to change the narrative around Sanity in AI search, not just show up more often. Staying the brand the models name most, and climbing in the categories that matter, is exactly the signal we were after, and we can see it happening week to week.”

Richard Lawrence
Principal, Agentic Operations & Growth Marketing, Sanity

“If we wanted to 10x the growth we were starting to see, we needed a system that handled SEO, AEO, content production, all of it. AirOps was the first to actually deliver results.”

Shani Mithani
Head of Growth, Venn

Get the bottom funnel playbook.

Communicate what makes your product the right choice for this specific persona and pain point.

Frequently Asked Questions

How is AirOps different from other generative AI tools?

AirOps isn’t just another AI writing tool. We are a content engineering platform that helps marketers create and maintain high-quality, on-brand content that AI cites and audiences choose—content that’s grounded in authoritative sources, enriched with information gain, and engineered for performance across human and AI discovery. We are the only operating system that brings together your content’s performance insights (both onsite and offsite), and empowers you to take action straight away.

Why is AirOps necessary in the age of AI search?

AI models prioritize fresh content, original insights, clear structure, and third-party validation. Traditional SEO signals alone won't get your brand cited in AI answers. This playbook covers what actually drives AI visibility based on research across 100M+ queries.

What types of content does AirOps help my team prioritize?

Marketing, content, SEO, and growth leaders who want their brand visible in AI search results. If you own organic visibility, content operations, or demand generation, this was built for you.

How does pricing work?

You'll get the 4-play framework used by teams at Carta, Ramp, Webflow, and Klaviyo. Includes data on what earns AI citations, how to structure refresh cycles, off-site signal strategies, and a 90-day action plan for your team.