Most brands are invisible in AI search and don't know it
The 2026 State of AI Search report breaks down why: freshness, structure, and offsite signals from millions of citations across ChatGPT, Gemini, and Perplexity.
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
What you'll walk away with
Stale pages fall out of AI search fast
Pages left more than three months without an update are over 3x more likely to lose citations. More than 70% of cited pages were refreshed within the past year, and over 50% within six months.
Heading hierarchy decides if AI can read you
Pages with sequential headings and a single H1 are cited 2.8x more often. 87% of cited pages use one H1 as the primary anchor.
Schema is still an underused edge
61% of cited pages use three or more schema types, giving them a 13% higher citation likelihood. FAQ schema alone appears on 10.5% of cited pages.
Reddit and YouTube are the new trust layer
48% of AI search citations come from community platforms. Perplexity references community sources in over 90% of answers.
Third-party pages earn you more citations than your own
85% of brand mentions come from external domains, making brands 6.5x more likely to be cited through third-party sources than their own site.
No hype. Real wins.
“The most successful marketing teams in the AI era will be those who build content for how the internet actually works. This isn’t a transition. It’s a transformation.”
Nicole Baer
CMO, carta
“Velocity is the most important thing. If you’re not failing, you’re not moving fast enough or being creative enough.”
George Bonaci
VP of Growth, Ramp
“AirOps has proven that AI can deliver real results for our clients, meeting our high quality bar, at scale.“
Ethan Smith
CEO,Graphite
Built for the teams optimizing for AI search