What is Brand Kit and how is it structured?

Brand Kit turns your scattered brand guidelines into one source of truth that's structured, governed, and readable by any AI tool. Out of the box, it includes default dimensions (Product Lines, Audiences, Regions, Content Types, Writing Rules, and Content Samples) and is flexible to add your own fields for anything specific to your business (what we call "custom variables"). Brand Kit is modular, meaning AI gets the relevant piece of context it needs for the right task, not everything at once.

Why should I use a Brand Kit?

Brand Kit provides a governed layer that ensures your brand standards live inside every tool your team uses, with approval workflows and version history so the team moves fast without the brand moving sideways.

How do I set up a Brand Kit?

When you create a Brand Kit, AirOps generates a first draft using your public website's information. From there, refine it with the documents you already have: messaging docs, positioning decks, style guides, and anything else that defines your brand. You can edit your Brand Kit manually in AirOps, or use the Brand Kit MCP to drop your documents into Claude or Cursor and have AI propose changes to your Brand Kit for you.

Is it safe to edit my Brand Kit?

Every change to your Brand Kit is tracked, reviewable, and reversible. Full version history shows who updated what and when, with a diff view so you can see exactly which fields changed between versions. One-click revert lets you roll back to any previous version if you need.

How does Brand Kit get used in my content production process?

Brand Kit integrates into your content production workflow through MCP integration with AI tools like Claude, Cursor, and ChatGPT, providing consistent brand context throughout the content creation process.

What should go in Brand Kit vs a Knowledge Base?

Brand Kit contains your brand guidelines, positioning, tone, and writing rules. Knowledge Bases contain product docs, support content, and reference material that semantic retrieval pulls for specific tasks.

What is the Brand Kit MCP and how do I connect it?

The Brand Kit MCP is a Model Context Protocol integration that allows AI tools like Claude, Cursor, and ChatGPT to read and update your brand context directly without re-briefing or copy-pasting.

Can my team use Brand Kit in the tools they already work in?

Once MCP is connected, anyone on your team can access Brand Kit from the AI tool they already work in: Claude, Cursor, VS Code, or any other MCP-compatible client. Writers, designers, PMMs, and developers all pull from the same source of truth without switching tools or asking someone to share the latest doc.

What is Content Review?

Content Review runs out-of-the-box checks on your content covering Readability & Structure, SEO & AEO readiness, source backing, information gain, and more. It shows you which checks your content already passes and surfaces specific improvement suggestions for the parts that could be stronger.

Does AirOps replace my CMS or project management tools?

No. AirOps works alongside the tools your team already uses. Your CMS stays your publishing system, your PM tool stays your source of truth, and AirOps connects to both so content flows between them without manual effort.

Do I need admin access to my CMS or PM tool to set up the integration?

You'll need the appropriate permissions in your CMS or PM tool to authenticate the connection. In most cases, standard user access with read/write permissions is sufficient - you don't need to be an admin. Your IT team doesn't need to be involved.

What if my CMS or PM tool isn't listed?

AirOps launched with the most widely used Enterprise platforms and is expanding based on customer demand. If your tool isn't currently supported, reach out to our team - we want to hear what you need and it helps us prioritize what to build next.

AirOps Brand Kit | Brand governance for the AI era

Introducing

Get started

Every tool that helps craft your content should know your brand inside and out. Brand Kit makes that possible. It's a single governed source that's structured, always fresh and up to date, and accessible wherever AI works.

Structured

Granular context for every task

Product lines, audiences, regions, content types, tone, and writing rules. Granular enough that AI agents get the right context for the right task, not everything at once.

Governed

Built for how AI work flows

Versioning, history, and approval workflows so every update is safe, auditable, and reversible. Only your team can change the brand-defined inputs that AI reads.

Accessible everywhere

MCP native

Native in AirOps workflows and via MCP in Claude, Cursor, ChatGPT, or any tool in your stack. No re-briefing required.

Structured

Governed

Accessible everywhere

How it works

From scattered docs to a governed brand layer.

1 of 5

Define your brand

Set up audiences, product lines, regions, content types, and writing rules. One structured, modular source of truth, not a flat doc.

2 of 5

Add your knowledge

Upload product docs, support content, and reference material to Knowledge Bases. Semantic retrieval pulls the right context for each task automatically.

3 of 5

Define your visual identity

Upload color palettes, logos, typography, and data viz rules to Visual Foundations. Your brand context is now written and visual, accessible wherever your team works.

4 of 5

Connect via MCP

Connect your tools Enable MCP. Claude, Cursor, ChatGPT, and any tool in your stack can now read and update your brand context directly. No re-briefing, no copy-pasting.

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Keep it fresh and safe

Update via MCP or directly in AirOps as your brand evolves. Every change goes through approval. Full version history means nothing updates silently, and anything can be reversed.

Stop brand drift with Brand Kit.

Set up Brand Kit and connect it to every tool your team already uses.

Get started

What it looks like when brand keeps up with your team.

1 / 3

AlanHwang

VP of Demand Gen, Later

“AirOps Brand Kits gives us a single source of truth that lives inside our production pipeline and unlocks my team to create content without sacrificing brand consistency or slowing us down”

2 / 3

Marc-AndréHallé

Manager, Content and Media Growth, Workleap

“If your brand voice and positioning aren't documented in a way that's machine-readable and kept live, your AI is just a very fast writer with no knowledge, no context, and no soul.”

3 / 3

TimMetz

Director of Marketing and Innovation, Animalz

“The Brand Kit shapes output to sound like our clients, not generic AI content. And as we improve it over time with better examples, sharper positioning, more refined rules, every subsequent output gets better. A competitor can switch to the same model overnight. They can't replicate the context you've built.”

Personas

Built for those responsible for how the brand shows up

(Hint: that’s everyone)

CMO

Brand Leader

Content Engineers

PMM

QA / Editorial

Enterprise Teams

CMO

Scale fast. Stay on brand.

Your team has AI. Brand Kit gives them the governed layer that makes it work. Your brand standards live inside every tool they use, with approval workflows and version history so the team moves fast without the brand moving sideways.

Brand Leader

You built the guidelines. Brand Kit makes them stick.

You built the guidelines. Brand Kit makes them stick. You defined the voice. You did the work. Brand Kit puts you back in the seat: one place to define exactly how your brand shows up, with approval on every change and full history of every update.

Content Engineer

Stop re-explaining your brand from scratch.

Stop re-explaining your brand from scratch. Your audiences, product lines, regions, and tone of voice live in one place, always accessible in AirOps workflows and via MCP in Claude, Cursor, or wherever you work. Select the relevant context. Stop briefing every tool separately.

PMM

Your brand evolves.

Your tools can't keep up.

Your brand evolves. Your tools can't keep up. New product lines, new audiences, new markets. Update your Brand Kit once, via a prompt, and every workflow that references it gets the freshest version automatically. History and audit trails built in.

QA/Editorial

Confidence before anything goes out the door.

Confidence before anything goes out the door. Quality checks defined per content type. Pass/fail with improvement suggestions until every piece meets your standard. Built-in performance validation, not just generation.

Enterprise Teams

Multi-product, multi-region, multi-audience complexity, handled.

Multi-product, multi-region, multi-audience complexity, handled. Brand Kit is built for brands that can't afford a flat, one-size doc. Structured dimensions, modular context, and Knowledge Bases that scale as your business does.

Why brand kit

The governance gap

your current setup can’t fill.

Static docs go stale. DIY setups are manual and fragile. Neither is built for the speed and scale of AI-driven content.

	AirOps Brand Kit	Static docs in Notion or Drive Static docs	DIY (Claude Projects + markdown + MCP) DIY
Accessibility	Structured, versioned, MCP- accessible from day one	Invisible to AI, goes stale immediately	Fragile, ungoverned, no versioning
Updates	Approval workflows and one-click revert on every change	Manual updates – every tool reads the old version	No approval workflow or audit trail
Context	Modular dimensions – AI gets what’s relevant, not everything at once	Entire doc pasted into every prompt	Context is flat, not modular by task
Validation	Built-in quality checks per content type – suggestions, not scores	No validation before content goes out	Quality checks require custom setup per workflow

Get started today

Your brand, controlled. Everywhere AI works.

Set up Brand Kit and connect it to every tool your team already uses.

Get started

Included in all plans

No custom dev required

Set up in minutes

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Brand governance
for AI Search

Your content is training ChatGPT.

All of it. Even the contradictions.

Not a style guide. Not a doc.

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