Get the complete picture of ChatGPT Ads on AirOps platform

AirOps gives you and your team a clear view of where your brand can win and the system for turning those opportunities into measurable action. We’ve helped hundreds of brands prioritize the right actions, execute the work, then scale what drove results.
AirOps platform showing ad performance, filters, and a gallery of ChatGPT ads

Turn the AI-first buyer shift into a category advantage

Whether you’re starting from square one with AI discovery or ramping a successful program, our team will meet you where you are to drive results.

Frequently asked questions

Does ChatGPT have ads?

Yes, ChatGPT has ads, and OpenAI began testing them in the US on February 9, 2026. OpenAI shows them on the Free and Go plans only, so your buyers on Plus, Pro, Business, Enterprise, and Edu accounts don't see them. Our ChatGPT ads rollout timeline tracks which plans and countries have ads.

What do ChatGPT ads look like?

A ChatGPT ad is a compact card labeled Sponsored that sits below the answer, visually separate from it. Each card carries your brand name and favicon, a title, a short description, an image, and a link to your landing page. For product cards and real ads from brands like VistaPrint and Neon, read our guide to ChatGPT ad formats and examples.

How do you advertise on ChatGPT?

You advertise on ChatGPT through OpenAI's self-serve Ads Manager at ads.openai.com, and the business that pays for your ads must be based in a country OpenAI supports. Follow our step-by-step guide to advertising on ChatGPT to set up billing and conversion tracking, then judge your results over four weeks. You can also run your campaigns with AirOps AI ads, which already knows how your brand performs organically in ChatGPT, so your ad spend goes further.

What is ChatGPT Ads Manager?

ChatGPT Ads Manager is OpenAI's self-serve tool for building and measuring your campaigns. It reports your own delivery in aggregate, so it can't show you competitors' ads on the prompts where yours run, or whether ChatGPT names your brand in the answer. Our ChatGPT Ads Manager guide explains how to get access and what the Advertiser API covers.

Are ChatGPT ads worth it?

ChatGPT ads are worth a measured test when your buyers use ChatGPT's Free or Go plans, but they haven't yet proven themselves for scaled spend. OpenAI publishes no performance benchmarks, so count early budget as research money and judge it on cost per conversion against your Google Ads baseline. Our ChatGPT ads performance analysis lays out the published results and costs so far.

What are the best practices for ChatGPT ads?

Context hints describe the conversations where your ad fits, so write each one as a natural phrase about one buying situation, such as "IT director comparing identity management platforms for a 5,000-person company." Give each new ad group 3 to 5 ad variants, and send clicks to a matching landing page that OpenAI's ad crawler, OAI-AdsBot, can load. Before launch, check your ads against the creative specs and policy rules in our ChatGPT ads best practices guide.

5 of 5 free searches used

Take the next step with ChatGPT ads

Enter your work email to connect with our team about unlimited library access and how AirOps can help you plan, create, and optimize your ChatGPT ads.