400+ Sites Analyzed: 5 Data-Backed Traits To Thrive in Google & AEO with Cyrus Shepard
SEO consultant Cyrus Shepard analyzed 400+ sites to uncover the five traits behind organic growth, plus the 17 content types most likely to survive Google Zero. See the results and how you can improve your AI search results with these 5 traits.
Save Your Spot
Leading SEO consultant Cyrus Shepard from Zyppy analyzed 400+ sites to uncover the five traits behind organic growth, plus the 17 content types most likely to survive Google Zero. In a live session, he's going to break down those traits and show you what your team should keep investing in, what to rethink, and which content types can actually help.
What you'll learn:
- How zero-click should be understood and why it's not a simple story of SEO decline
- The five traits Cyrus found across 400+ sites that are still growing in Google
- Which of the 17 content formats still earn their keep, and which ones are becoming harder to justify
- How to find and publish proprietary assets your business already has but hasn't turned into content yet
- Where AI fits now: what to stop producing faster, and what to build instead
Speakers
Cyrus Shepard is the founder of Zyppy SEO and publisher of Zyppy Signal, known for research that helps SEO teams understand what still works as Google keeps changing.
Josh Spilker is Head of Search Marketing at AirOps, and has been part of SEO & content teams at ClickUp, Toptal, and several other startups.


