7+ High-Level Tactics for Modern SEO Teams with Steve Toth
Get a guided tour of the top tactics working in AI search and SEO today. See how to build content that gets retrieved, cited, and recommended when buyers ask the high-intent questions that matter most.
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This is a practical session for SEO and content teams building for Answer Engine Optimization (AEO). Learn what it takes to get retrieved, cited, and recommended when buyers ask the specific, high-intent questions that drive decisions.
In the session, you will learn:
- How to optimize for the reasoning journey, not just the keyword. The question isn't what someone searches. It's what an LLM needs to confidently recommend your brand.
- What retrieval-friendly content looks like in practice. Think clear, declarative passages of 100 to 300 tokens, structured FAQs, and comparison sections LLMs can extract cleanly.
- How to use query fan-out to find where you're invisible. A single prompt generates dozens of related sub-queries. Knowing your fan-out themes reveals the gaps where competitors are winning citations you haven't thought to compete for.
- How to mine customer language from Gong, Zendesk, and Intercom to surface the exact prompts buyers use before they're in the funnel. Keyword tools won't find these.
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