How to analyze sentiment of SurveyMonkey NPS Survey Comments with generative AI

Sentiment Analysis

SurveyMonkey

How to Analyze Sentiment of SurveyMonkey NPS Survey Comments with Generative AI

As a business, it’s important to understand how your customers feel about your product or service. One way to do this is by measuring your Net Promoter Score (NPS). This score is based on a survey in which customers are asked to rate how likely they are to recommend your product or service to others. However, to gain deeper insights into the feedback provided, you need to perform sentiment analysis on the comments provided in the survey. In this post, we’ll show you how to use generative AI to automatically perform sentiment analysis on SurveyMonkey NPS survey comments.

What is Sentiment Analysis?

Sentiment analysis is a natural language processing (NLP) technique that involves using machine learning algorithms to automatically identify and extract the emotions or opinions expressed in a given piece of text.

The algorithms are trained on a labeled dataset of text samples, where each sample is labeled with its corresponding sentiment (positive, negative, or neutral). The model learns to recognize patterns and features in the text that are associated with different emotions, and uses these patterns to predict the sentiment of new, unseen text.

Sentiment analysis has many applications, such as customer feedback analysis, social media monitoring, and market research. It's a powerful tool for organizations that want to understand how people feel about their products or services, or to track public opinion on different issues. It can help automate tasks and extract valuable insights from large amounts of text data.

Example Use Cases

Some use cases for performing sentiment analysis on SurveyMonkey NPS survey comments include:

Identifying trends in customer feedback to improve product or service offerings
Understanding how customers feel about specific features or aspects of your product or service
Identifying areas for improvement in customer support and experience
Tracking changes in customer sentiment over time

Teams that might find these use cases helpful include: product, customer success, marketing, and operations.

Accessing your Data and Confirming your Sentiment Scale

To perform sentiment analysis on SurveyMonkey NPS survey comments, you will need to extract the comments from your survey data. SurveyMonkey allows you to export your survey results in CSV format, which you can then import into a tool for analysis.

Next, you need to confirm the sentiment scale you will use for assessing customer sentiment. Typically, sentiment is measured on a scale of -1 (most negative) to 1 (most positive). You may also assign sentiment ratings, such as:

Very Negative
Negative
Neutral
Positive
Very Positive

Once you have your data and sentiment scale, you can use generative AI to automatically assess the sentiment of your SurveyMonkey NPS survey comments. This will help you gain deeper insights into your customer feedback and improve the quality of your product or service offerings. This can help you both retain customers and attract new ones.

For more information on sentiment analysis and how it can benefit your business, contact our team today.

Using AirOps to perform Keyword Identification

With AirOps, you can easily extract relevant keywords and phrases from your text-based data using the Keyword Identifier data app. Here's how:

Select "Keyword Identifier" from the Data Apps page. The input required for Keyword Identifier is the "text_field" which is the input text data.
Decide where you want the analysis to be performed and stored. The Keyword Identifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_KEYWORD_IDENTIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_KEYWORD_IDENTIFIER(text_field) as result
FROM
your_table
```
Execute the keyword extraction analysis by running the SQL query. The output will contain an array of keywords and phrases extracted from the input text data.

Example Input:

"Hello, I am having trouble with my account. I cannot seem to log in and I have tried resetting my password multiple times."

Example Output:
```
"keywords": ["trouble", "account", "log in", "resetting", "password", "multiple times"],"summary": "A customer is having trouble logging into their account and has tried resetting their password multiple times."
```

Using AirOps to perform Sentiment Analysis

With AirOps, you can easily perform sentiment analysis on any text data such as reviews, support tickets, or sales calls using Sentiment Analyzer. Here’s how:

Select "Sentiment Analyzer" from the Data Apps page. The only input for Sentiment Analyzer is some text to analyze.
Decide where you want the analysis to be performed and stored. The Sentiment Analyzer data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_SENTIMENT_ANALYZER.

Here is an example SQL query:
```
SELECT
AIROPS_SENTIMENT_ANALYZER(text_field) as result
FROM
your_table
```
Execute the sentiment analysis by running the SQL query. The output will contain a sentiment score and sentiment summary, as well as a list of positive and negative keywords extracted from the input text data.
Input:
"I'm sorry to say that I had a terrible experience with your product. The customer service was unresponsive and the product didn't work as advertised."
Output:
```
"positive_keywords": [],"negative_keywords": ["terrible experience", "customer service", "unresponsive", "product", "didn't work", "advertised"],"score": -0.8,"sentiment": "Very Negative"
```

Using AirOps to perform Text Classification

With AirOps, you can easily perform classification using generative AI. Here’s how:

Select "Text Classifier'' from the Data Apps page. Below are the possible inputs for Text Classifier.text_field: The input text data.categories (optional): Categories can be specified as a comma-separated list. Leave empty for automatic determination.multi_category: Set to “true” if the text can belong to multiple categories, or “false” if it can only belong to one category.
Decide where you want the analysis to be performed and stored. The Text Classifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_CLASSIFIER.

Here is an example SQL query:
```
SELECT
AIROPS_CLASSIFIER(text_field, categories, multi_category) as result
FROM
your_table
```
Execute the classification analysis by running the SQL query. The output will contain a list of keywords extracted from the input text data that are relevant to the identified categories and a list of categories that the input text data belongs to based on the provided categories or automatic determination.

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