Content Refresh

Win       Citations.
Dominate       Rankings.
Stay Brand-Accurate.

Refresh old content and achieve results like Descript’s +35% signup growth.

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What our customers are saying...

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

Sung Jo

Acquisition Marketing Lead, Descript

“We’re surfacing insights, automating content operations, and exploring how agents interact with our brand. With team training, we've also increased our throughput a unlocked strategic clarity.”

George Bonaci

VP Growth, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP Growth, Webflow

Flip content decay into winning content with Content Refresh

Content Refresh takes existing content and updates it for both humans and agents. Pages stay technically optimized, brand-compliant, SERP-winning, and AI agent-ready, so teams can engineer content for this new world.

+33% LLM visibility
Descript increased LLM visibility by 33% in 60 days, with 5 of the 7 most-cited articles refreshed just weeks prior.
Always On-Brand
Lightspeed ensures consistent tone and compliance at scale with Brand Kits and expert-in-the loop
+30% Increased Visibility
Webflow saw 15-30% CTR lifts within
days of refresh

The new world of organic search is here.
It’s time to adapt.

We’ve entered the battle for AI’s attention.

Creating new content for old world SEO won’t win with agents. No scrolling through SERPs. No clicking to a webpage.

Brands need a new strategy for AEO (Answer Engine Optimization).

Otherwise agents won’t cite you.

Delight humans & agents.

Complete refreshes that cover every angle. Structure content that wins featured snippets, AI citations, and prime placement in answer engines—while still engaging real readers in the sea of AI slop.

Brand Alignment

Maintain tone, compliance, and consistency using Brand Kits and expert-in-the-loop editing.

AEO Ready

Improve visibility in answer engines, like AI Overviews and ChatGPT, by injecting structured data, FAQs, and unique insights.

SERP Optimized

Recover lost rankings and snippets by updating keywords, page structure, and competitive positioning.

Technical SEO

Optimize your site’s structure for search engine visibility.

Stop decay in it’s tracks.

Great content dies twice. First when Google buries it, then when AI ignores it.

Engineer content that wins with Power Steps

Under the hood, three types of powerful steps refresh content to meet the requirements of human-led or agent-led search.

Detect and Prioritize

Live SERP crawl prioritizes leaking pages and lost snippets to schedules jobs automatically.

AI Refresh

Power steps rewrite copy, update internal links, and inject structured data in seconds.

Review and Publish

Your editor approves, then pushes directly to your CMS. Done.

Stop Watching Traffic Slip Away.

Capture the attention of agents and your audience with fresh content.

FAQ

Why is a “Content Refresh” necessary in the age of AI search?
What exactly does AirOps’ Content Refresh do?
Which types of refreshes can I run?
What results have other brands seen?
How does AirOps keep us on-brand while moving this fast?