How to extract keywords from ExecVision Sales Call Transcripts using generative AI
How to Extract Keywords from ExecVision Sales Call Transcripts using Generative AI
As a data analyst, you know that there are valuable insights to be gained from analyzing sales call transcripts. However, manually combing through each transcript is a daunting task. In this post, we’ll show you how to use generative AI to automatically extract keywords from ExecVision sales call transcripts, providing you with the insights necessary to improve your sales team’s performance.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. It can be used in a range of applications including search engine optimization (SEO), content analysis, and topic modeling.
Generative AI algorithms can be trained on a labeled dataset of text to recognize patterns and features in the text associated with important words or phrases. This technique automates the keyword extraction process, saving time and increasing accuracy.
Example Use Cases
Use cases for extracting keywords from ExecVision sales call transcripts include:
- Identifying common customer pain points and objections
- Measuring the effectiveness of sales techniques
- Identifying trends in customer behavior
- Improving sales team training and coaching
- Identifying areas for product improvement
Teams that might find these use cases helpful include: sales, marketing, customer success, and product.
Accessing the Data and Identifying Preliminary Keywords
The first step in analyzing ExecVision sales call transcripts is accessing the data. You can export the transcripts in CSV format from ExecVision, or query a list of transcripts from your data warehouse or BI tool.
Once you have your data, it can be helpful to identify preliminary keywords. This can be done manually by reviewing a sample of transcripts or using generative AI tools to identify and measure the frequency of keywords. Generative AI can also suggest additional keywords you may not have been aware of, helping you gain deeper insights from your data.
With your data and preliminary keywords identified, you can use generative AI to automatically extract keywords from your sales call transcripts. This will provide you with valuable insights into your customers' needs and behaviors, enabling you to improve your sales team’s performance and drive revenue growth.
Keyword extraction using generative AI is a powerful tool for analyzing large amounts of text data. In the case of ExecVision sales call transcripts, it can provide valuable insights into customer behavior and product improvement opportunities. By following the steps outlined in this post, you can start extracting keywords from your sales call transcripts and gain a competitive edge in your industry.