How to extract keywords from Feefo Online Reviews using generative AI
How to Extract Keywords from Feefo Online Reviews using Generative AI
As a business, you want to understand your customers’ feedback and sentiments about your products or services. One of the most valuable sources of this feedback is online reviews. However, analyzing and extracting insights from thousands of reviews manually is impossible. This is where Keyword Extraction using generative AI comes in. In this post, we’ll show you how to use generative AI to automatically extract keywords from Feefo online reviews.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. In the context of online reviews, this means identifying the words or phrases that customers use most frequently to describe their experience with your product or service.
Automated keyword extraction tools, like those that use generative AI, can analyze thousands of reviews quickly and accurately. They can identify the most commonly used words and phrases and cluster them into themes, giving you a clear understanding of what your customers are saying about your business.
Example Use Cases
Use cases for extracting keywords from Feefo online reviews include:
- Identifying common pain points or issues that customers face with your product or service
- Measuring customer satisfaction and sentiment towards your business
- Gaining insight into customer preferences and behavior
- Identifying areas for product or service improvement
- Developing targeted marketing campaigns based on customer feedback and preferences
Teams that might find these use cases helpful include: customer support, marketing, product, and operations.
Accessing your Data and Identifying Preliminary Keywords
To extract keywords from Feefo online reviews, you will need access to your Feefo account and the ability to export the reviews in a suitable format. You can export the reviews in CSV format from the Feefo dashboard.
You can also use generative AI to help you identify preliminary keywords to extract from the reviews. These tools can analyze your reviews and suggest keywords and themes based on frequency and relevance. For example, if you sell shoes, these tools may suggest keywords such as “comfort,” “fit,” “style,” and “quality.”
Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract the most relevant and commonly used keywords from your Feefo reviews. This will help you understand your customers’ feedback and sentiment towards your business more quickly and accurately.
Keyword Extraction using generative AI is a powerful tool that can help businesses analyze customer feedback quickly and accurately. By identifying the most commonly used words and phrases in online reviews, businesses can gain valuable insights into customer preferences, pain points, and sentiment towards their product or service. By following the steps outlined in this post, you can start extracting keywords from your Feefo online reviews and gain a better understanding of your customers' needs.