How to extract keywords from Five9 Sales Call Transcripts using generative AI
How to Extract Keywords from Five9 Sales Call Transcripts Using Generative AI
As a sales team, you have a lot of customer conversations every day. Each conversation is a goldmine of insights that can help you improve your sales process, identify common customer pain points, and personalize your outreach. However, manually going through each transcript to find these insights is impractical and time-consuming. Fortunately, you can use generative AI to automatically extract keywords from your Five9 sales call transcripts. In this post, we’ll show you how.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key information and themes from text. Keyword extraction has many applications, such as search engine optimization (SEO), content analysis, and topic modeling.
Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text.
You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important information and themes.
Example Use Cases
Use cases for extracting keywords from Five9 sales call transcripts include:
- Identifying common customer pain points and objections
- Improving sales pitch effectiveness and personalization
- Identifying areas for sales team training and improvement
- Conducting market research on customer needs and wants
- Tracking the effectiveness of marketing campaigns and messaging
Teams that might find these use cases helpful include: sales, marketing, product, and operations.
Accessing Your Five9 Sales Call Transcript Data and Identifying Preliminary Keywords
First, you need to identify the sales call transcript data that you want to work with. Five9 provides an API that allows you to easily access your sales call transcripts. You can export this data in CSV or JSON format, or query a list of transcripts from your data warehouse or BI tool.
For more information on the Five9 API see here: https://developer.five9.com/docs/
Next, it can be helpful (but not necessary) to identify common keywords that you may want to extract from your sales call transcripts. Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. For example - you might find that recurring customer inquiries around pricing may provide insights into pricing strategy non-obvious to the initial sales inquiry.
Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract keywords from your Five9 sales call transcripts. This will help you quickly identify common themes and insights from your customer conversations, and improve the effectiveness of your sales process.
Happy keyword extracting!