How to extract keywords from Medallia NPS Survey Comments using generative AI
How to Extract Keywords from Medallia NPS Survey Comments using Generative AI
As a business, understanding your customer's experiences and feedback is essential. Medallia NPS surveys provide valuable insights into customer sentiment, but with thousands of comments to sift through, it can be overwhelming. This is where generative AI comes in handy. In this post, we’ll show you how to use generative AI to automatically extract keywords from Medallia NPS survey comments.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. It is used to extract key information and themes from text data, such as customer feedback, reviews, and survey comments.
By analyzing large amounts of text data, keyword extraction can help identify patterns and themes that are important to customers. These insights can be used to improve customer experience, product development, and marketing strategy.
Example Use Cases
Use cases for extracting keywords from Medallia NPS survey comments include:
- Identifying customer pain points and areas for improvement
- Measuring customer satisfaction and sentiment
- Identifying customer trends and preferences
- Improving customer experience and loyalty
- Developing effective marketing strategies
Teams that might find these use cases helpful include: customer experience, customer success, product, marketing, and operations.
Accessing and Preparing Data for Keyword Extraction
To extract keywords from Medallia NPS survey comments, you will need to export the data in CSV format. You can do this by going to the "Data Export" section of the Medallia platform and selecting the appropriate survey and date range.
Once you have your data, you can upload it to a generative AI tool that specializes in keyword extraction.
Before running the analysis, it can be helpful to identify common keywords and themes that you may want to extract from your survey comments. This can help ensure that the analysis is focused on the most relevant information. Once you have your preliminary keywords identified, you can use generative AI to automatically extract and categorize keywords based on frequency and relevance.
- Export Medallia NPS survey comments in CSV format
- Upload CSV file to a generative AI tool that specializes in keyword extraction
- Identify preliminary keywords and themes to focus analysis
- Run keyword extraction analysis
- Review and refine extracted keywords
By using generative AI to extract keywords from Medallia NPS survey comments, you can quickly identify important insights and improve customer experience, loyalty, and retention.