How to extract keywords from Mixmax Sales Emails using generative AI
How to Extract Keywords from Mixmax Sales Emails using Generative AI
As a sales team, it can be overwhelming to manually comb through every sales email to identify the most important insights. Fortunately, there is a cost-effective way to automate this process using generative AI. In this post, we’ll show you how to use this technology to automatically extract keywords from Mixmax sales emails.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key insights and themes from text, which has many applications, such as search engine optimization (SEO), content analysis, and topic modeling.
Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text.
You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important insights and themes.
Example Use Cases
Use cases for extracting keywords from Mixmax sales emails include:
- Identifying common customer pain points and needs
- Identifying common product features that are praised by customers
- Identifying customer objections and concerns
- Improving sales pitch language and approach
- Identifying areas for training and improvement in the sales team
Teams that might find these use cases helpful include: sales, marketing, product, and operations.
Finding your input data and identifying preliminary keywords
You first need to identify the data that you want to work with. Here, we are looking at Mixmax sales emails. You can extract this data from your email client, export it in CSV format, or query a list of emails from your data warehouse or BI tool.
Next, it can be helpful (but not necessary) to identify common keywords that you may want to extract from your sales emails. Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. For example - you might find that recurring customer inquiries around pricing may provide insights into product pricing strategy non-obvious to the initial sales inquiry.
Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract the most important keywords from your Mixmax sales emails. This will help you improve the quality and consistency of your sales pitch language and approach. This can help you both increase conversions and improve the efficiency of your sales team.
By using generative AI to extract keywords from your Mixmax sales emails, you can quickly identify the most important insights and themes. This can help you improve your sales pitch language and approach, identify areas for improvement in your sales team, and increase conversions. Give it a try and see how it can benefit your sales team!