How to extract keywords from Reputation.com Online Reviews using generative AI

Keyword Identification
Reputation.com

How to Extract Keywords from Reputation.com Online Reviews using Generative AI

Online reviews are a valuable source of customer feedback, but analyzing them manually can be a daunting task. Fortunately, generative AI can help you automatically extract keywords from Reputation.com online reviews to quickly identify important insights. In this post, we’ll show you how to use generative AI to automatically extract keywords from Reputation.com online reviews.

What is Keyword Extraction?

Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key information and themes from text has many applications, such as search engine optimization (SEO), content analysis, and topic modeling.

Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text.

You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important information and themes.

Example Use Cases

Use cases for extracting keywords from Reputation.com online reviews include:

  • Identifying recurring themes and issues
  • Measuring customer sentiment and satisfaction
  • Improving product and service offerings
  • Monitoring brand reputation and online presence
  • Identifying areas for improvement in customer experience

Teams that might find these use cases helpful include: marketing, customer experience, and product development.

Accessing Your Reputation.com Online Reviews and Identifying Preliminary Keywords

To extract keywords from Reputation.com online reviews, you will first need to access your online review data. This can typically be done through the Reputation.com platform or API. Once you have your data, you can use generative AI tools to automatically extract keywords and themes from your online reviews.

It can also be helpful to identify preliminary keywords that you want to extract from your online reviews. These may include product names, feature keywords, and sentiment keywords. Generative AI tools can help you both identify and measure the frequency of these keywords, as well as suggest additional keywords you may not have been aware to look for.

Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract keywords from your Reputation.com online reviews. This will help you quickly identify important insights and themes in your customer feedback, allowing you to make data-driven decisions to improve your product and service offerings.

Conclusion

Keyword extraction can be a powerful tool for analyzing large amounts of text data, such as Reputation.com online reviews. By using generative AI to extract keywords, you can quickly identify important insights and themes in your customer feedback, allowing you to make data-driven decisions to improve your product and service offerings.

By following the steps outlined in this post, you can easily extract keywords from your Reputation.com online reviews and start making data-driven decisions to improve your business.

Using AirOps to perform Keyword Identification

With AirOps, you can easily extract relevant keywords and phrases from your text-based data using the Keyword Identifier data app. Here's how:

  1. Select "Keyword Identifier" from the Data Apps page. The input required for Keyword Identifier is the "text_field" which is the input text data.

  2. Decide where you want the analysis to be performed and stored. The Keyword Identifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_KEYWORD_IDENTIFIER.

    Here is an example SQL query:

    SELECT
    AIROPS_KEYWORD_IDENTIFIER(text_field) as result
    FROM
    your_table
  3. Execute the keyword extraction analysis by running the SQL query. The output will contain an array of keywords and phrases extracted from the input text data.

    Example Input:

    "Hello, I am having trouble with my account. I cannot seem to log in and I have tried resetting my password multiple times."

    Example Output:

    "keywords": ["trouble", "account", "log in", "resetting", "password", "multiple times"],"summary": "A customer is having trouble logging into their account and has tried resetting their password multiple times."

Using AirOps to perform Sentiment Analysis

With AirOps, you can easily perform sentiment analysis on any text data such as reviews, support tickets, or sales calls using Sentiment Analyzer. Here’s how:

  1. Select "Sentiment Analyzer" from the Data Apps page. The only input for Sentiment Analyzer is some text to analyze.

  2. Decide where you want the analysis to be performed and stored. The Sentiment Analyzer data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_SENTIMENT_ANALYZER.

    Here is an example SQL query:

    SELECT
    AIROPS_SENTIMENT_ANALYZER(text_field) as result
    FROM
    your_table
  3. Execute the sentiment analysis by running the SQL query. The output will contain a sentiment score and sentiment summary, as well as a list of positive and negative keywords extracted from the input text data.

    Input:

    "I'm sorry to say that I had a terrible experience with your product. The customer service was unresponsive and the product didn't work as advertised."

    Output:

    "positive_keywords": [],"negative_keywords": ["terrible experience", "customer service", "unresponsive", "product", "didn't work", "advertised"],"score": -0.8,"sentiment": "Very Negative"

Using AirOps to perform Text Classification

With AirOps, you can easily perform classification using generative AI. Here’s how:

  1. Select "Text Classifier'' from the Data Apps page. Below are the possible inputs for Text Classifier.text_field: The input text data.categories (optional): Categories can be specified as a comma-separated list. Leave empty for automatic determination.multi_category: Set to “true” if the text can belong to multiple categories, or “false” if it can only belong to one category.

  2. Decide where you want the analysis to be performed and stored. The Text Classifier data app can be easily used in the AirOps Data App page and via API, but in this example, the analysis will be performed in Snowflake through an external function called AIROPS_CLASSIFIER.

    Here is an example SQL query:

    SELECT
    AIROPS_CLASSIFIER(text_field, categories, multi_category) as result
    FROM
    your_table
  3. Execute the classification analysis by running the SQL query. The output will contain a list of keywords extracted from the input text data that are relevant to the identified categories and a list of categories that the input text data belongs to based on the provided categories or automatic determination.

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