How to extract keywords from SalesLoft Sales Emails using generative AI
How to Extract Keywords from SalesLoft Sales Emails Using Generative AI
SalesLoft is a powerful sales engagement platform that allows you to automate your sales outreach, track your team's performance, and optimize your sales process. However, with the sheer volume of sales emails that your team sends and receives, it can be challenging to identify the most important insights and trends. In this post, we'll show you how to use generative AI to automatically extract keywords from SalesLoft sales emails.
What is Keyword Extraction?
Keyword extraction is an NLP technique that involves identifying the most important or relevant words or phrases in a piece of text. It can be used to extract key information and themes from text and has many applications, such as SEO, content analysis, and topic modeling.
You can use keyword extraction to analyze and summarize large amounts of sales data to quickly identify the most important information and trends.
Example Use Cases
Use cases for extracting keywords from SalesLoft sales emails include:
- Identifying common sales objections and addressing them proactively
- Identifying top-performing sales reps and replicating their outreach strategies
- Identifying key pain points and addressing them in your product or service
- Improving your email open and response rates
Teams that might find these use cases helpful include: sales, marketing, product, and operations.
Accessing Your SalesLoft Sales Emails
You can extract your SalesLoft sales emails using the SalesLoft API or export them in CSV format. You can also use a data warehouse or BI tool to query a list of sales emails.
For more information on the SalesLoft API see here: https://developers.salesloft.com/
Identifying Preliminary Keywords
Before extracting keywords from your sales emails, it can be helpful to identify preliminary keywords that you may want to extract. These can be keywords that are relevant to your product or service or specific to your sales process.
Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. For example - you might find that recurring objections from prospects may provide insights into product improvement opportunities non-obvious to the initial sales inquiry.
By using generative AI to automatically extract keywords from your SalesLoft sales emails, you can save time and effort while gaining valuable insights into your sales process.