How to extract keywords from Trustpilot Online Reviews using generative AI
How to Extract Keywords from Trustpilot Online Reviews using Generative AI
As a business, understanding your customers’ needs, preferences, and pain points is crucial for long-term success. Trustpilot online reviews are a goldmine of customer insights. However, manually analyzing thousands of reviews is impractical and time-consuming. In this post, we’ll show you how to automatically extract keywords from Trustpilot online reviews using generative AI.
What is Keyword Extraction?
Keyword extraction is a natural language processing (NLP) technique that involves identifying the most important or relevant words or phrases in a piece of text. You can use it to extract key information and themes from text. Keyword extraction can be performed manually, but it can also be automated using machine learning algorithms. These algorithms learn to recognize patterns and features in the text that are associated with important words or phrases, and can be trained on a labeled dataset of text.
You can use keyword extraction to analyze and summarize large amounts of text data to quickly identify the most important information and themes.
Example Use Cases
Use cases for extracting keywords from Trustpilot online reviews include:
- Identifying common pain points and frustrations of customers
- Detecting emerging trends and preferences of customers
- Improving product and service offerings based on customer feedback
- Creating targeted marketing messages based on customer language
- Identifying areas for training and improvement for customer support teams
Teams that might find these use cases helpful include: customer support, marketing, product, and operations.
Accessing the Data and Identifying Preliminary Keywords
You first need to identify the data that you want to work with. Here, we are looking at Trustpilot online reviews. You can extract this data using the Trustpilot API, export it in CSV format, or copy and paste with an example review.
Next, it can be helpful (but not necessary) to identify common keywords that you may want to extract from your reviews. Generative AI tools can be used to both identify and measure frequency of keywords but also to suggest additional keywords you may not have been aware to look for. For example - you might find that recurring issues around shipping may provide insights into product improvement opportunities non-obvious to the initial review.
Once you have your data and preliminary keywords identified, you can use generative AI to automatically extract the most relevant keywords from your Trustpilot online reviews. This will help you gain valuable insights from customer feedback and improve your products, services, and customer support.
To learn more about how to use generative AI for keyword extraction, check out this guide.