Research that shapes how the category thinks

Read the latest insights from the AirOps Research team to keep you ahead of what's coming next.

Marketing Leaders Reality Index

Get an honest look at how 300+ marketing leaders are funding growth, reshaping teams, and responding to higher targets. See where budgets are going, which teams are gaining resources, and how often marketers are being asked to deliver more without them.

REPLACE: one sentence describing all five results.

How ChatGPT Ads Are Reshaping Fintech Answers

Weekly ad load over all in-scope fintech brands. From near zero in April to ≈ 53% in the week of 2026-07-13. The window average is 7.35%; the trajectory, not the average, is the story.

Weekly ad load starts at 0.46%, remains below 10% through June 22, then rises to 14.5% and finishes at 52%—about 113 times its initial value.

The Fastest-Growing Source in AI Search

The old AI-visibility playbook was simple: own the page that answers the question. That still matters, but as consumer behavior is undergoing a huge shift with AI search, it’s no longer the whole playbook.

Creator and social sources grew 140%, followed by reviews at 38%, marketplaces at 15%, and media or publishers at 2%. Owned brand or product sources declined 10%, educational sources declined 27%, and communities declined 28%.

Brand Visibility Is the North Star for AI Search

Search is no longer a list of links. It's an interface for answers. Agents are now the first touchpoint. Not your homepage. Not your blog. Not your pricing page. Clicks are shrinking. Discovery happens without attribution...

July 31, 2025

Why Ranking on Page One Isn't Enough

While SEO best practices remain important, these are just the baseline. The threshold for AI visibility is higher–content that prioritizes structure and extractability has a higher likelihood for citations across answer engi...

July 18, 2025

LLMs Are Picking Favorites: Find Out Who’s Winning (and Why)

We scored 6,700 high-intent pages from 50 of the most influential SaaS brands to find out who is actually getting cited by ChatGPT, Perplexity, and other answer engines and why. The result: a leaderboard of the brands th...

June 9, 2025

The State of Content Teams in 2025

AI is reshaping content teams. The ones that adapt fast will win. AI is reshaping every part of content operations: how ideas are generated, how content is created, and how performance is measured. This shift isn’t just...

April 24, 2025

More from AirOps

The New Rules of Growth: Five Takeaways From Krithika Shankarraman and Christy Roach

What are the new rules of growth? Krithika Shankarraman of Thrive Capital joined Christy Roach, CMO of AirOps, to discuss 2026 data and survey findings.

How Vibe Cut Its Competitive AI Visibility Gap in Half With AirOps

See how Vibe and AirOps built offsite authority to improve AI search visibility, lift brand mentions by 13.3%, and cut the gap with a category leader in half.

The paid layer of AI search has arrived: Introducing AI Ads in AirOps

Paid is now the third pillar of AI search. AirOps' new AI Ads feature lets teams track competitor ad activity in ChatGPT, act on those signals with on-brand Playbooks, and connect campaign performance, including spend, CTR, and CPC, to the same market data driving their organic AI search strategy.

Turn the AI-first buyer shift into a category advantage

Whether you’re starting from square one with AI discovery or ramping a successful program, our team will meet you where you are to drive results.