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Streamlining Webflow E-commerce: Simplifying Functionality for Optimal Performance

Webflow's e-commerce templates are beautifully designed and packed with features. However, for those who want to use them for non-e-commerce purposes, the extra functionalities can sometimes be overwhelming. So, how can you streamline these templates for optimal performance? Let's dive into it.

The Problem: Too Much E-commerce Functionality

As a Webflow user, you might have stumbled upon a stunning e-commerce template that's perfect for your website design needs, except for one thing - it's packed with e-commerce features that you don't need. Collection pages, shopping carts, product pages, and payment integrations are wonderful for an online store, but not if you're planning to use the template for a blog, a portfolio, or a business website.

The Solution: Simplifying Webflow E-commerce Templates

While there's currently no built-in option to remove e-commerce functionality from a Webflow e-commerce template, there are ways to streamline the template for non-e-commerce use. Here's a step-by-step guide:

1. Remove E-commerce Elements

Start by manually deleting e-commerce elements on your pages. This includes product listings, Add to Cart buttons, and cart icons. Just select the element and hit the delete key. Remember to check every page, as some elements might be hidden in symbols or nested within other elements.

2. Unlink Collection Lists

Next, you'll want to unlink any collection lists that are tied to e-commerce collections like Products or Categories. Select the collection list, go to the Settings panel (D), and click the 'Unlink from Products' button (or whatever the collection name is).

3. Delete E-commerce Collections

Once you've unlinked all collection lists, you can delete the e-commerce collections. Go to the Collections panel, select the collection, and click the 'Delete' button. Be careful as this action is irreversible.

4. Replace E-commerce Pages

E-commerce templates come with e-commerce specific pages like Product Page and Cart. You can't delete these pages, but you can replace them with regular pages. Simply create a new static page, design it as you wish, and then change the slug of the e-commerce page to something else (e.g., old-cart) so you can use the original slug for your new page.

5. Clean Up Styles

Finally, clean up any unused styles to keep your project tidy. Go to the Style Manager, select the 'Clean Up' button, and Webflow will automatically remove any unused styles.


While this process will help you streamline an e-commerce template for non-e-commerce use, it's worth noting that it won't affect pricing, speed, SEO, or other aspects of your Webflow project. This information comes from Webflow's forum, where users frequently ask about this topic.

Optimal Performance for Your Webflow Project

Streamlining Webflow's e-commerce templates for non-e-commerce use can be a bit of a workaround, but it's doable. By removing unnecessary e-commerce elements and collections, unlinking collection lists, and replacing e-commerce pages, you can transform an e-commerce template into a sleek and functional website for any purpose. Remember, the key is to keep your site simple, clean, and focused on your specific needs for optimal performance.

Pro Tip: Harness the Power of Webflow Interactions

While simplifying your e-commerce template, don't forget about one of Webflow's most powerful features - Interactions. Even though you're streamlining, you can still create a highly interactive and dynamic user experience.

Think about this - instead of completely removing the product listing elements, why not repurpose them? For example, if you're building a portfolio website, you could use the product listing section to showcase your projects. The product image could be a project screenshot, the product name could be the project title, and the product description could be a brief about the project.

Now, here's where Interactions come into play. You can add a 'Mouse Hover' interaction to the project screenshot. When a visitor hovers over the image, it could scale up slightly, change brightness, or reveal more information. This would create an engaging user experience that makes your portfolio stand out.

Remember, Interactions aren't just for fancy animations. They can also be used for practical purposes like revealing more content, creating visual feedback, and improving accessibility. The possibilities are endless!

For more information on how to use Interactions, check out Webflow's Interactions Course on their University platform. It's a comprehensive guide that will help you unlock the full potential of Webflow Interactions.

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