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Understanding Webflow Editor Branding: A Comprehensive Guide

Webflow Editor Branding, also known as whitelabeling, is a powerful feature that allows you to customize the look and feel of the Webflow Editor with your own branding. This means you can replace the Webflow logo with your own, providing a more professional and personalized experience for your clients. But how exactly does it work? And what are the costs involved? Let's dive in and unravel the details.

The Challenge: Understanding Editor Branding Pricing

One common question raised by Webflow users is about the cost of Editor Branding. It can be quite confusing, especially for new users. For instance, in the Webflow forum, user Arslan Akhmedov was puzzled about the various costs associated with Editor Branding, CMS hosting, and the different plans available. He wondered whether he needed a PRO account and had to pay an additional fee just for the Editor Branding option.

Such confusion is understandable. The pricing details for Editor Branding can depend on various factors like the type of plan you're on (Starter, Personal, Professional, or Team), whether you're billing yearly or monthly, and whether you're using the Webflow CMS hosting or not.

The Solution: Deciphering Editor Branding Costs

To clear up any confusion, let's clarify how Editor Branding costs work. If you're on a Professional or Team plan, you don't need to pay any additional charges for whitelabeling. This means that if your project is hosted under your account, you can change the branding in the editor without any extra cost.

However, if you're using a free account, whitelabeling is not available with CMS hosting. So, if you transfer a project to your client's free account, they won't have white labeling. You would need to upgrade to a Pro plan to access the whitelabeling feature.

So, to simplify, if you want to change branding in the editor, you would need a Pro plan ($42 monthly). The good news is that if you have multiple clients, you can use client billing and slightly mark-up to cover the cost of your own Pro plan.

For more detailed pricing and plan information, you can refer to the Webflow Pricing page.

Whitelabeling in Action

Now that we understand the costs, let's look at how to use whitelabeling. To add your own branding to the Webflow Editor, go to Site settings > Members tab > Branding and click Upload logo. This will replace the Webflow logo with your own. Remember, you can reset to the default Webflow logo or replace your custom logo at any time.


  • When you enable whitelabeling on your site, any content editors you invite to your site will not receive an email invitation from Webflow. Instead, you’ll need to provide them with a direct link to edit your site.
  • Whitelabeling the Editor is not supported for Ecommerce sites.

In conclusion, understanding and leveraging Webflow Editor Branding can add a professional touch to your Webflow projects and enhance your clients' experience. By understanding the pricing structure and how to implement whitelabeling, you can take full advantage of this powerful feature.

Pro Tip: Customize Your Editor Branding Even Further!

Did you know you can take your Editor Branding a step further beyond just replacing the logo? A little known feature in Webflow allows you to customize the color palette of the editor interface. Yes, you read it right! You can match the editor interface to your branding color scheme, offering an even more personalized experience for your clients.

To achieve this, you will need to use a bit of custom CSS. Here's how:

  • Go to your project settings and navigate to the Custom Code tab.
  • In the ‘Head Code’ section, paste the following CSS:

Replace '#your-brand-color' with your brand's primary color code. Do this for all three instances. This will change the background color of the left dock, control dock, and canvas header in the editor.

Press save and you’re done! Now, whenever your clients log in to the Webflow Editor, they will see an interface that matches your brand's color scheme. This not only looks professional, but it also shows your attention to detail and your commitment to providing a seamless brand experience.

Note: This is an advanced tip and should be used with discretion as it modifies the default Webflow interface. Always ensure your color choices maintain good contrast for readability and usability.

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