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The customer

Webflow is a website experience platform that empowers businesses, marketers, designers, and developers to build, manage, and optimize high-performing websites – all without needing to write code. Trusted by freelancers, agencies, and enterprise teams alike, Webflow is dedicated to helping organizations deliver exceptional digital experiences at scale.

Vivian Hoang, Webflow’s SEO Lead, oversees search engine optimization across 44,000 site pages and more than a thousand editorial blog posts. Given that broad scope and the limited resources at her disposal, Vivian saw the need for smarter automation to take Webflow’s SEO efforts to the next level.

Watch Vivian share how she leveraged AirOps to uplevel Webflow’s content operations and align with their mission of empowering teams to move faster:

The problem

Webflow’s extensive library of blog content has always played an integral role in their inbound marketing strategy. 

However, the manual work of their content refresh processes severely limited their ability to grow efficiently. Each individual article update required hours of keyword research, competitor analysis, writing, editorial reviews, and manual CMS updates, limiting their refresh capacity to a handful of articles per month.

These manual processes prevented Webflow from responding swiftly to SEO shifts and search algorithm updates, limiting their organic growth potential. 

Additionally, a recent redesign of their template marketplace highlighted another SEO gap: hundreds of template category pages lacked unique, optimized content, causing missed opportunities to capture valuable organic traffic.

 Key operational challenges:

• Limited refresh velocity (around 40 articles per year)
• Significant manual workload per article
• Missed organic traffic opportunities from outdated content

“Refreshing our content was extremely manual, requiring hours of keyword research, competitor analysis, and CMS updates. It prevented us from scaling effectively and responding quickly to SEO changes.” -- Vivian Hoang, SEO Lead at Webflow

The solution

To find a better way, Webflow partnered with AirOps Content Engineers to automate and update their content refresh workflow. Leveraging AirOps’ platform, Webflow was able to rapidly increase their content optimizations without hurting quality or brand consistency. 

The resulting AirOps workflow integrated with Webflow’s CMS, and now Vivian’s team could publish refreshed articles instantly, with ease.

The solution significantly reduced manual overhead by automating the most time-intensive steps in Webflow’s refresh process. This workflow dynamically analyzes each blog article against evolving SEO trends and competitor benchmarks, surfacing targeted opportunities to enhance structure, content depth, and alignment with Webflow’s brand voice.

It also accounts for emerging AEO requirements by structuring updates in formats optimized for both human readers and AI agents, and improves the likelihood of being cited in AI-generated answers. 

From keyword intent shifts to competitive gaps, it delivers high-confidence, brand-safe updates that are strategically prioritized and ready to publish in minutes—not hours.

Webflow’s content automation workflows with AirOps included:

• Automated keyword and competitor research: AirOps instantly conducted in-depth keyword analysis and competitor benchmarking directly within the platform.
• AI-powered content optimizations: AirOps suggested precise content enhancements based on SEO best practices, competitor insights, and Webflow’s brand voice.
• Built-in editorial oversight: Vivian’s team retained visibility and approval control, ensuring consistently high-quality output.
• Instant CMS integration: Finalized content updates were published directly to the Webflow CMS, making manual staging obsolete.

This allowed Vivian to focus more strategically and efficiently on high-impact SEO initiatives, vastly increasing their ability to investigate, codify and scale other tactics.

“The integration with Webflow CMS was incredibly straightforward. With just one click, content updates were published. AirOps instantly gave us the efficiency to scale what previously took us hours per article.”
Vivian Hoang, SEO Lead at Webflow

The impact

By adopting AirOps’ automated workflows for content updates, Webflow achieved significant efficiency gains and immediate measurable results. Vivian and her team increased their content refresh velocity, scaling from just 48 articles per year to ~240 annually, all while preserving their high editorial standards.

These efficiency improvements led directly to enhanced organic visibility. 

Within days of initial updates, refreshed articles experienced an immediate 20% uplift in organic traffic, demonstrating the clear value of automated content optimization at scale.

Key measurable impacts achieved through AirOps included:

• 🚀 5x increase in content refresh velocity, scaling from a 3-4 articles per month to hundreds of annually recurring updates
• 📈 Immediate 40% organic traffic uplift within days of publishing refreshed content
• ⏰ Significant weekly time savings, freeing internal resources for strategic initiatives
• ✅ Consistent maintenance of high-quality standards, enabled by built-in editorial oversight
• ⚡ Rapid, frictionless publishing via seamless Webflow CMS integration

Webflow shifted from manual and reactive content optimizations to a highly proactive, strategic SEO approach. 

This aligned perfectly with Webflow’s mission of empowering teams to move faster and smarter, creating meaningful business value through automation.

“AirOps has given me a new superpower—automation that scales. We went from manually refreshing just 48 articles a year to automating dozens each month. It’s powerful seeing immediate results like a 20% lift in organic traffic within days. Our values align perfectly: empowering teams to move faster and smarter.”
Vivian Hoang, SEO Lead at Webflow

Get started with AirOps

Ready to experience the power of Content Engineering to create winning content?

Schedule a strategy session to discover how AirOps can help you automate manual workflows, accelerate organic growth, and amplify your team’s impact today.