Win Citations. Dominate Rankings. Stay Brand-Accurate.
Refresh old content and achieve results like Descript’s +35% traffic lift.
Flip content decay into winning content with Content Refresh
Content Refresh takes existing content and updates it for both humans and agents. Pages stay technically optimized, brand-compliant, SERP-winning, and AI agent-ready, so teams can engineer content for this new world.
The new world of organic search is here.
It’s time to adapt.
We’ve entered the battle for AI’s attention.
Creating new content for old world SEO won’t win with agents. No scrolling through SERPs. No clicking to a webpage.
Brands need a new strategy for AEO (Answer Engine Optimization).
Otherwise agents won’t cite you.
3 refresh types, 1 system
Teams adapt faster with three ways to update existing content modeled after what AI agents look for: freshness, authority, and structure.
With scheduled runs and a consistent learning loop, refreshes are recurring, so you never miss a citation.
Improve visibility with agent engines, like AI Overviews and ChatGPT, by injecting structured data, FAQs, and unique insights.
Recover lost rankings and snippets by updating keywords, page structure, and competitive positioning.
Maintain tone, compliance, and consistency using Brand Kits and expert-in-the-loop editing.
Engineer content that wins with Power Steps
Under the hood, AirOps Power Steps refresh content to meet the requirements of human-led or agent-led search.
Engineer content that wins with Power Steps
Under the hood, three types of powerful steps refresh content to meet the requirements of human-led or agent-led search.
Audit
Evaluate page performance with both agents and search engines by scoring topical authority.
Rewrite
Generate targeted briefs to boost citations, outperform competitors, and strengthen brand consistency.
Refresh
Schedule refreshes to improve traffic, fix internal links, and optimize meta tags automatically.
Stop Watching Traffic Slip Away.
Capture the attention of agents and your audience with fresh content.
