14 AI Marketing Prompts for Agencies

Marketing agencies face constant pressure to deliver innovative campaigns, compelling content, and measurable results for their clients. With the rise of AI tools, agencies can now streamline workflows, generate creative concepts, and analyze data more efficiently than ever before. AI marketing prompts are pre-crafted instructions that help marketing professionals leverage artificial intelligence to solve specific challenges.

AI marketing prompts for agencies are specialized instructions designed to help marketing teams generate client-specific content, campaign ideas, and strategic insights using AI tools. These prompts serve as shortcuts for common agency tasks—from creating social media calendars to developing brand positioning statements—allowing teams to produce high-quality deliverables faster while maintaining creative control. By using well-crafted prompts, agencies can enhance productivity, overcome creative blocks, and deliver more value to clients without expanding headcount.

What are the Best AI Marketing Prompts for Agencies?

1. Client Onboarding Questionnaire Generator

The Prompt: "Create a comprehensive client onboarding questionnaire for a [type of business] client in the [industry] sector, focusing on their marketing goals, target audience, competitors, and current marketing challenges."

When to Use It: During the initial stages of client engagement when you need to gather detailed information to develop effective marketing strategies.

Variations:

• "Develop a branding questionnaire for a startup client in [industry] looking to establish market presence."
• "Generate a social media audit questionnaire for a client wanting to revamp their online presence."

Additional Information Required: Client industry, business size, existing marketing materials, and any specific areas of concern.

2. Competitive Analysis Framework

The Prompt: "Create a detailed competitive analysis framework for [client name] comparing them against [competitor 1], [competitor 2], and [competitor 3] in the [industry] market, examining their messaging, visual identity, digital presence, and market positioning."

When to Use It: When developing strategic recommendations or preparing for a pitch that requires in-depth competitive insights.

Variations:

• "Generate a social media competitive analysis template comparing engagement metrics, content themes, and posting frequency."
• "Create a framework for analyzing competitors' SEO strategies, including keyword targeting and backlink profiles."

Additional Information Required: Key competitors, client's unique selling points, market segment, and specific competitive factors relevant to the industry.

3. Campaign Concept Generator

The Prompt: "Generate 5 creative campaign concepts for [client brand] to promote [product/service] to [target audience]. Each concept should include a campaign name, central theme, key messaging points, and potential execution channels."

When to Use It: During brainstorming sessions or when preparing initial campaign ideas for client presentations.

Variations:

• "Create 3 holiday-themed campaign concepts for [client] targeting [demographic]."
• "Develop campaign concepts that incorporate user-generated content for [brand]."

Additional Information Required: Brand guidelines, campaign objectives, budget constraints, timeline, and any previous successful campaigns.

4. Content Calendar Builder

The Prompt: "Create a 30-day content calendar for [client] on [platform(s)] that aligns with their goal to [marketing objective]. Include content themes, posting frequency, content types, and suggested hashtags."

When to Use It: When planning content strategies for clients who need consistent social media presence or content marketing plans.

Variations:

• "Develop a quarterly blog content calendar for [client] focusing on [industry topics]."
• "Generate a cross-platform content calendar for a product launch happening on [date]."

Additional Information Required: Client's target platforms, brand voice, existing content assets, key dates/events, and specific marketing goals.

5. Ad Copy Variations Generator

The Prompt: "Write 10 ad copy variations for [client]'s [platform] campaign promoting [product/service/offer]. Each variation should include a headline, main copy, and call-to-action targeting [audience] with a focus on [key benefit/value proposition]."

When to Use It: When creating multiple ad versions for A/B testing or developing comprehensive ad campaigns across platforms.

Variations:

• "Create 5 Google Ads headlines and descriptions for [client]'s search campaign targeting [keywords]."
• "Generate Facebook ad copy variations that highlight different features of [product]."

Additional Information Required: Platform specifications, character limits, target keywords, client's unique selling proposition, and campaign goals.

6. Email Marketing Sequence

The Prompt: "Design a 5-email nurture sequence for [client] to convert [target audience] from [starting point] to [desired action]. Include subject lines, preview text, main copy, and CTAs for each email."

When to Use It: When developing email marketing campaigns for client lead nurturing, product launches, or customer retention.

Variations:

• "Create a welcome email sequence for new subscribers to [client]'s newsletter."
• "Develop an abandoned cart email sequence for [client's e-commerce site]."

Additional Information Required: Client's email marketing platform, brand voice, customer journey stage, previous email performance data, and specific conversion goals.

7. Brand Voice Guide Creator

The Prompt: "Create a comprehensive brand voice guide for [client name] that captures their unique personality as a [brand descriptor] brand in the [industry] space. Include tone principles, vocabulary recommendations, and example copy for different marketing channels."

When to Use It: When onboarding new clients or refreshing brand identity for existing clients who need consistency across communications.

Variations:

• "Develop brand voice guidelines for [client]'s social media presence across different platforms."
• "Create a brand messaging framework that aligns with [client]'s new positioning in the market."

Additional Information Required: Client's brand values, target audience psychographics, competitor tone analysis, and examples of current communications.

8. SEO Content Brief

The Prompt: "Create a detailed SEO content brief for a blog post targeting the keyword '[target keyword]' for [client website]. Include recommended word count, heading structure, secondary keywords, questions to answer, and internal linking opportunities."

When to Use It: When planning content marketing strategies that need to drive organic traffic and improve search rankings.

Variations:

• "Generate a content brief for a product page optimized for '[commercial keyword]'."
• "Create an SEO brief for a location-based service page targeting '[location + service keyword]'."

Additional Information Required: Primary and secondary keywords, search intent analysis, competitor content on the topic, and client's domain authority.

9. Social Media Response Templates

The Prompt: "Create a set of response templates for [client]'s social media management covering customer service scenarios including complaints, product questions, praise, and crisis situations. Ensure the responses match [brand]'s voice as a [brand personality] company."

When to Use It: When setting up community management protocols or training new team members on client social media management.

Variations:

• "Develop response templates for negative reviews on [platform] for [client]."
• "Create templates for engaging with user-generated content featuring [client's products]."

Additional Information Required: Client's social media policies, common customer issues, brand voice guidelines, and escalation procedures.

10. Pitch Deck Framework

The Prompt: "Create an outline for a compelling pitch deck for [client prospect] in the [industry] sector, showcasing our agency's approach to solving their [marketing challenge]. Include recommended sections, key points to highlight, and data points to feature."

When to Use It: When preparing new business pitches or client proposals that need to stand out from competition.

Variations:

• "Generate a structure for a case study presentation highlighting our work with [similar client]."
• "Create a framework for a capabilities presentation focusing on our [specific service] expertise."

Additional Information Required: Prospect's business challenges, agency's relevant experience, competitive advantages, and specific services being proposed.

11. Influencer Campaign Brief

The Prompt: "Create an influencer campaign brief for [client] to promote [product/service] on [platforms]. Include campaign objectives, key messaging points, deliverable requirements, creative guidelines, and performance metrics."

When to Use It: When planning influencer marketing strategies that require clear direction for both the client and potential influencer partners.

Variations:

• "Develop a micro-influencer campaign brief for [client] targeting [niche audience]."
• "Create a brief for a product seeding campaign to generate authentic reviews for [new product]."

Additional Information Required: Campaign budget, influencer tier preferences, brand guidelines, product details, and examples of successful influencer content.

12. Marketing Report Template

The Prompt: "Design a comprehensive monthly marketing report template for [client] covering their performance across [channels]. Include sections for KPI tracking, campaign results, content performance, recommendations, and next steps."

When to Use It: When establishing reporting frameworks for new clients or improving existing reporting processes.

Variations:

• "Create a social media performance report template highlighting engagement metrics and audience growth."
• "Develop an SEO progress report template showing ranking improvements and traffic growth."

Additional Information Required: Client's priority KPIs, reporting frequency, stakeholder information needs, and existing data collection methods.

13. Client Presentation Script

The Prompt: "Write a presentation script for a 15-minute client meeting with [client name] to present our [campaign/strategy] results from the past [time period]. Include talking points about wins, challenges, insights, and recommendations for next steps."

When to Use It: When preparing for client meetings, especially those requiring clear communication of complex data or strategic recommendations.

Variations:

• "Create an executive summary script for presenting campaign results to C-level stakeholders."
• "Develop a script for presenting a new strategic direction based on recent market research."

Additional Information Required: Meeting attendees, recent campaign performance data, client relationship history, and specific meeting objectives.

14. Value Proposition Workshop Guide

The Prompt: "Create a step-by-step workshop guide to help [client] clarify their value proposition for [product/service/brand]. Include exercises, discussion questions, and frameworks to identify customer pain points, competitive advantages, and unique benefits."

When to Use It: When facilitating strategic workshops with clients who need to refine their market positioning or messaging.

Variations:

• "Develop a brand positioning workshop guide for a [client] entering a new market segment."
• "Create a customer journey mapping workshop outline to identify marketing opportunities for [client]."

Additional Information Required: Workshop duration, participant roles, client's current positioning statements, and competitive landscape.

Tips on How to Write AI Marketing Prompts for Agencies

1. Start with client objectives - Frame your prompts around specific client goals rather than generic marketing tasks. This ensures the AI output aligns with what your client actually needs.
2. Include industry context - Provide relevant industry background to help the AI understand the specific market dynamics your client operates within.
3. Be specific about deliverables - Clearly state what format you want the output in (report, social post, email copy, etc.) to avoid having to reformat the AI's response.
4. Incorporate brand guidelines - Include key elements of your client's brand voice, tone, and style to maintain consistency with their established identity.
5. Use the "persona method" - Ask the AI to adopt the perspective of a specific marketing role (e.g., "As a senior copywriter specializing in B2B technology...") to get more targeted responses.
6. Break complex requests into steps - For comprehensive deliverables, create a series of connected prompts rather than one massive prompt that might confuse the AI.
7. Include examples - When possible, share snippets of successful past work to guide the AI toward your preferred style and approach.
8. Request alternatives - Ask for multiple versions or approaches to give your team options to refine and present to clients.
9. Add constraints - Specify any limitations like word count, technical requirements, or mandatory elements to keep outputs practical and usable.
10. Build in feedback loops - Create prompts that build on previous AI outputs, allowing you to refine and improve results through iteration.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing agencies create and manage AI-powered content workflows. Unlike basic AI tools that require constant prompt crafting, AirOps provides a structured environment where your team can build, save, and refine prompts that consistently deliver client-ready outputs.

With AirOps, your agency can:

• Create custom prompt templates for recurring client deliverables
• Maintain a library of proven prompts organized by client, campaign, or content type
• Collaborate on prompt development across teams
• Track which prompts generate the best results
• Scale content production without sacrificing quality or brand consistency

The platform's intuitive interface makes advanced AI capabilities accessible to your entire team, regardless of their technical background. This democratizes AI use across your agency while maintaining quality control.

For agencies managing multiple clients with unique brand voices and marketing needs, AirOps provides the infrastructure to maintain consistency while accelerating output. This means you can take on more clients without proportionally increasing headcount.

Ready to transform how your agency leverages AI for client work? Visit AirOps today to discover how our platform can help your team deliver better results faster, giving you a competitive edge in the evolving agency landscape.