15 Awesome Claude AI SEO Prompts

Claude AI can be a powerful ally in your SEO strategy, helping you create content, analyze competitors, and optimize your website for search engines. With the right prompts, you can leverage Claude's capabilities to enhance your SEO efforts and drive more organic traffic to your site.

Awesome Claude AI SEO prompts are carefully crafted instructions that guide Claude to generate SEO-focused content and insights. These prompts are designed to help you create search-optimized content, conduct keyword research, analyze competitors, and implement technical SEO improvements. By using specific, detailed prompts, you can extract maximum value from Claude's language processing abilities to support your search engine optimization goals.

What are the Best Awesome Claude AI SEO Prompts?

1. Keyword Research Assistant Prompt

The Prompt: "Analyze this topic: [topic]. Generate a list of 20 potential keywords and phrases, organized by search intent (informational, navigational, commercial, transactional). For each keyword, suggest search volume (high/medium/low) and competition level (high/medium/low) based on your knowledge."

When to Use It: When starting a new content project and needing to identify potential keywords to target.

Variations:

• "Find long-tail keyword opportunities for [topic] that would be easier to rank for."
• "Identify question-based keywords related to [topic] for FAQ content."

Additional Information Required: Your main topic, industry niche, and target audience.

2. Content Brief Creator Prompt

The Prompt: "Create a detailed content brief for an article targeting the keyword '[keyword]'. Include recommended word count, suggested H2 and H3 headings, questions to answer, related keywords to include, and a sample meta description."

When to Use It: When planning new content and wanting to ensure it's structured for SEO success.

Variations:

• "Generate a content brief for a product page targeting '[keyword]'."
• "Create a content brief for a location-based service page for '[service] in [location]'."

Additional Information Required: Primary keyword, search intent, and any competitor URLs you want to outrank.

3. SERP Analysis Prompt

The Prompt: "I'll share the top 5 search results for '[keyword]'. Please analyze them and identify: 1) Common topics and subtopics covered, 2) Content length and structure patterns, 3) Types of media included, 4) Gaps or opportunities I could address in my content to stand out."

When to Use It: Before creating content, to understand what's currently ranking and how to create something better.

Variations:

• "Compare these two competing articles and suggest how I could create content that combines their strengths."
• "Analyze these featured snippets and suggest how I could format my content to win them."

Additional Information Required: The search results (titles, URLs, and brief descriptions) for your target keyword.

4. Title Tag Optimizer Prompt

The Prompt: "Generate 10 SEO-optimized title tag options for my article about [topic]. Each title should include the keyword '[keyword]', be under 60 characters, and be compelling enough to drive clicks from search results."

When to Use It: When finalizing content and needing to craft the perfect title tag that balances SEO and click-through rate.

Variations:

• "Create title tags that use numbers and power words for my article about [topic]."
• "Generate title tag options that ask questions related to [keyword]."

Additional Information Required: Your content topic, target keyword, and unique angle or value proposition.

5. Meta Description Generator Prompt

The Prompt: "Write 5 compelling meta descriptions for my page about [topic]. Each description should include the keyword '[keyword]', be under 155 characters, contain a clear value proposition, and include a call-to-action."

When to Use It: When optimizing on-page SEO elements for existing or new content.

Variations:

• "Create meta descriptions that highlight specific benefits of [product/service]."
• "Write meta descriptions that address different pain points related to [topic]."

Additional Information Required: Page topic, target keyword, main benefit to the reader, and desired action.

6. Internal Linking Strategy Prompt

The Prompt: "I have these pages on my website: [list of pages/URLs]. Suggest an internal linking strategy that would strengthen the topical relevance for my target keyword '[keyword]'. Include specific anchor text suggestions and linking patterns."

When to Use It: When organizing site architecture or improving existing internal linking.

Variations:

• "Suggest a pillar-cluster content model for my site focused on [topic area]."
• "Recommend anchor text variations for internal links to my [specific page]."

Additional Information Required: List of your relevant pages/URLs, their topics, and your primary keyword targets.

7. Content Gap Analyzer Prompt

The Prompt: "Compare these competitor websites: [competitor URLs]. Identify content topics they're ranking for that my site [your URL] is missing. Prioritize the gaps based on potential search volume and relevance to my business."

When to Use It: During content planning to identify opportunities your competitors are capitalizing on that you're missing.

Variations:

• "Find subtopics within [main topic] that none of my competitors have covered in depth."
• "Identify seasonal content opportunities related to [industry] that my competitors leverage."

Additional Information Required: Your website URL, competitor URLs, and your business focus or offerings.

8. FAQ Schema Generator Prompt

The Prompt: "Based on this article about [topic], generate 10 question-answer pairs for FAQ schema markup. Each question should target a long-tail keyword related to [main keyword], and answers should be concise yet comprehensive (2-3 sentences each)."

When to Use It: When enhancing content with structured data to improve chances of featured snippets and rich results.

Variations:

• "Create FAQ schema pairs focused on addressing common objections about [product/service]."
• "Generate question-answer pairs targeting 'how-to' searches related to [topic]."

Additional Information Required: Your article content or outline, main keyword, and target audience questions.

9. Local SEO Content Prompt

The Prompt: "Help me create location-specific content for my [business type] in [location]. Generate an outline for a page that targets '[service] in [location]' with locally relevant information, nearby landmarks, and location-specific benefits of my services."

When to Use It: When creating location pages for local SEO or expanding to new service areas.

Variations:

• "Create content that incorporates local events and community information for [location]."
• "Generate location-specific customer testimonial prompts for my [business] in [location]."

Additional Information Required: Business type, service offerings, target location, and unique selling points.

10. E-A-T Content Enhancer Prompt

The Prompt: "Review this content about [topic] and suggest ways to enhance its Expertise, Authoritativeness, and Trustworthiness (E-A-T). Include recommendations for adding credentials, research citations, expert quotes, and trust signals."

When to Use It: When optimizing content in YMYL (Your Money or Your Life) niches or any content where establishing trust is crucial.

Variations:

• "Suggest ways to demonstrate first-hand expertise in this article about [topic]."
• "Recommend trust signals to incorporate in this [health/finance/legal] content."

Additional Information Required: Your draft content, industry credentials, available data sources, and any existing authority signals.

11. SEO Audit Question Generator

The Prompt: "Create a comprehensive list of questions I should ask when conducting an SEO audit of [website type]. Organize the questions by category: technical SEO, on-page SEO, content quality, backlink profile, user experience, and mobile optimization."

When to Use It: When preparing to conduct an SEO audit or creating an audit template.

Variations:

• "Generate technical SEO audit questions specifically for [e-commerce/blog/service] websites."
• "Create a quick 10-point SEO health check questionnaire for weekly monitoring."

Additional Information Required: Website type, platform (WordPress, Shopify, etc.), and any specific concerns or priorities.

12. Competitor Backlink Analysis Prompt

The Prompt: "I'll provide backlink data for my competitor [competitor URL]. Analyze this data and suggest: 1) Types of websites I should target for backlinks, 2) Content formats that attract links in my industry, 3) Outreach strategies I could use to acquire similar quality backlinks."

When to Use It: When developing a link building strategy based on competitor success.

Variations:

• "Analyze these successful pieces of content [URLs] and explain why they earned so many backlinks."
• "Suggest creative link building tactics for [niche] beyond standard guest posting."

Additional Information Required: Competitor backlink data (domains, page types, anchor text) and your content capabilities.

13. User Intent Analyzer Prompt

The Prompt: "For these keywords [list of keywords], analyze the likely user intent behind each search. Categorize them as informational, navigational, commercial, or transactional, and suggest the ideal content format and structure to satisfy each intent."

When to Use It: When planning content to ensure it aligns with search intent.

Variations:

• "Compare the user intent behind these similar keywords [keyword variations] and suggest how content should differ for each."
• "Identify the search intent journey for someone researching [product/service] and suggest content for each stage."

Additional Information Required: Your keyword list, target audience information, and business goals.

14. Featured Snippet Optimizer Prompt

The Prompt: "Analyze this search result [keyword + snippet example] that displays a featured snippet. Help me format my content about [same topic] to have the best chance of winning this featured snippet position. Include specific formatting, structure, and content recommendations."

When to Use It: When targeting high-value keywords that display featured snippets.

Variations:

• "Help me format content to win list-based featured snippets for [topic]."
• "Suggest how to structure a definition to win the featured snippet for '[term] + definition'."

Additional Information Required: The current featured snippet example, your target keyword, and your draft content if available.

15. SEO Content Refresher Prompt

The Prompt: "I have an existing article about [topic] from [year] that's losing rankings. The URL is [URL]. Suggest a comprehensive update strategy to refresh this content, including new subtopics to cover, outdated information to remove, current statistics to add, and structural changes to improve its SEO performance."

When to Use It: When updating existing content that has declining traffic or rankings.

Variations:

• "Compare my article [URL] with current top-ranking articles for [keyword] and suggest specific updates."
• "Identify trending angles or new developments related to [topic] to incorporate in my content refresh."

Additional Information Required: Your existing article URL or content, publication date, target keywords, and current ranking positions.

Tips on How to Write Awesome Claude AI SEO Prompts

1. Be specific about your goals - Clearly state what SEO outcome you're trying to achieve with each prompt.
2. Include relevant context - Provide Claude with information about your industry, target audience, and competitors.
3. Break complex tasks into steps - For comprehensive SEO tasks, guide Claude through a step-by-step process.
4. Request data-backed reasoning - Ask Claude to explain the SEO logic behind its recommendations.
5. Specify format requirements - Request outputs in formats that are easy to implement (lists, tables, HTML snippets).
6. Include examples - Show Claude examples of successful SEO content or strategies you admire.
7. Request prioritization - Ask Claude to rank recommendations by potential impact or implementation difficulty.
8. Focus on search intent - Always emphasize the importance of matching content to user search intent.
9. Request multiple variations - Ask for several options to choose from, especially for titles and meta descriptions.
10. Follow up with refinements - Use Claude's initial output as a starting point, then ask for specific improvements.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams work with AI tools like Claude to enhance SEO and content marketing efforts. Instead of crafting prompts from scratch every time, AirOps provides a structured environment where you can save, organize, and optimize your most effective SEO prompts.

With AirOps, you can:

• Store your library of proven SEO prompts for quick access
• Share effective prompts across your marketing team
• Track which prompts deliver the best SEO results
• Create templated workflows for regular SEO tasks
• Integrate AI-generated content directly into your marketing systems

The platform dramatically reduces the time spent on repetitive SEO tasks while maintaining consistency in your optimization efforts. By standardizing your approach to AI-assisted SEO, you can ensure that everyone on your team leverages Claude's capabilities to their fullest potential.

Ready to transform your SEO strategy with powerful AI assistance? Visit AirOps today to discover how our platform can streamline your content marketing and SEO workflows, helping you achieve better search rankings with less effort.

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