15 ChatGPT Marketing Prompts for Communications

Communications is a broad field that encompasses everything from internal messaging to public relations, social media management, and brand storytelling. In today's fast-paced digital landscape, marketing professionals are constantly seeking ways to streamline their communications efforts while maintaining quality and consistency.

ChatGPT marketing prompts for communications are specific instructions designed to help marketing teams generate various types of communication content quickly and effectively. These prompts serve as starting points for creating press releases, internal announcements, social media posts, crisis communications, and more. By providing clear direction to AI tools like ChatGPT, these prompts help communications professionals save time, maintain brand voice, and produce engaging content across multiple channels.

What are the Best ChatGPT Marketing Prompts for Communications?

1. Create a Press Release

The Prompt: "Draft a press release announcing [company name]'s [new product/service/initiative], highlighting [key features/benefits] and including quotes from [executive name and title]."

When to Use It: When you need to announce significant company news to media outlets and the public in a professional, newsworthy format.

Variations:

• "Write a press release about [company]'s recent partnership with [partner organization], focusing on how this collaboration will benefit [target audience]."
• "Create a press release for [company]'s upcoming event on [date], including registration details and event highlights."

Additional Information Required: Company background, specific details about the announcement, executive quotes, company boilerplate, contact information, and release date.

2. Develop an Internal Communication Plan

The Prompt: "Create a comprehensive internal communication plan for announcing [company change/policy/initiative] to employees, including key messages, communication channels, timeline, and potential questions with answers."

When to Use It: When planning major organizational changes that require careful, strategic communication to employees.

Variations:

• "Outline an internal communication strategy for the upcoming office relocation, addressing employee concerns about commute changes."
• "Design a communication plan for introducing new company values, including ways to reinforce these values over time."

Additional Information Required: Details about the change, company culture, existing communication channels, stakeholders involved, and implementation timeline.

3. Write a Crisis Communication Statement

The Prompt: "Draft a crisis communication statement addressing [specific issue or incident], acknowledging the situation, expressing appropriate concern, and outlining next steps."

When to Use It: During reputation management situations when you need to respond quickly and appropriately to negative events.

Variations:

• "Create a public apology statement regarding [service outage/product recall/employee incident] that maintains brand integrity."
• "Write a crisis response for social media platforms addressing [negative event] with compassion and clarity."

Additional Information Required: Factual details about the situation, company values, actions being taken, and contact information for further inquiries.

4. Generate Social Media Content Calendar

The Prompt: "Create a monthly social media content calendar for [brand] focused on [campaign/theme], including post ideas for [platforms], optimal posting times, and engagement questions."

When to Use It: When planning consistent social media communications aligned with marketing objectives and campaign themes.

Variations:

• "Develop a two-week social media plan for launching [new product] across Instagram, LinkedIn, and Twitter."
• "Create a holiday-themed social media calendar for [December] that maintains brand voice while capitalizing on seasonal trends."

Additional Information Required: Brand voice guidelines, target platforms, campaign objectives, key dates, and any specific hashtags or messaging requirements.

5. Craft Executive Talking Points

The Prompt: "Develop talking points for [executive name] for [interview/presentation/meeting] about [topic], including key messages, data points, and answers to potential challenging questions."

When to Use It: When preparing leadership for media appearances, investor meetings, or important presentations.

Variations:

• "Create briefing notes for the CEO's quarterly town hall addressing [recent company performance and future plans]."
• "Write talking points for the CMO's panel discussion on [industry trend], highlighting our company's unique approach."

Additional Information Required: Executive's communication style, audience details, topic background, company position, and any sensitive issues to navigate.

6. Write Email Newsletter Content

The Prompt: "Draft a monthly email newsletter for [company/brand] targeting [audience], featuring [recent news/updates], highlighting [product/service], and driving action to [specific goal]."

When to Use It: For regular communication with subscribers, customers, or stakeholders to maintain relationships and drive specific actions.

Variations:

• "Create a welcome email series for new subscribers that introduces our brand story and core offerings."
• "Write a customer-focused newsletter that shares user success stories and tips for getting the most from our product."

Additional Information Required: Brand voice, audience segment, recent company news, featured products/services, and desired call-to-action.

7. Develop Brand Messaging Framework

The Prompt: "Create a messaging framework for [brand/product] that includes value proposition, key messages for [target audiences], tone of voice guidelines, and messaging dos and don'ts."

When to Use It: When establishing or refreshing brand communications to ensure consistency across all channels and team members.

Variations:

• "Develop a messaging hierarchy for our new product line targeting [specific market segment]."
• "Create audience-specific value propositions for each of our buyer personas with supporting messages."

Additional Information Required: Brand values, target audience segments, competitive positioning, product/service details, and company mission/vision.

8. Write a Customer Communication Plan

The Prompt: "Create a communication plan for [product change/price increase/service update] to existing customers, including announcement timing, messaging across channels, and responses to common objections."

When to Use It: When making changes that will impact customers and require careful, strategic communication to maintain relationships.

Variations:

• "Develop a communication strategy for informing customers about our upcoming platform migration, focusing on benefits and support resources."
• "Write an announcement plan for our subscription price changes, including justification and grandfathering options."

Additional Information Required: Details of the change, implementation timeline, customer segments affected, potential concerns, and available support resources.

9. Create Investor Relations Communications

The Prompt: "Draft an investor update communicating [quarterly results/company milestone/strategic shift], highlighting [key metrics/achievements], addressing [challenges/market conditions], and outlining [future plans/projections]."

When to Use It: For regular or special communications with investors and shareholders to maintain transparency and confidence.

Variations:

• "Write an earnings call script for the CEO and CFO covering Q3 performance and addressing market headwinds."
• "Create an investor letter announcing our new strategic direction and the rationale behind it."

Additional Information Required: Financial data, market context, strategic initiatives, leadership quotes, and forward-looking statements (with appropriate disclaimers).

10. Develop Media Pitch Templates

The Prompt: "Create three media pitch templates for [company/product] targeting [media type], with compelling subject lines, personalization placeholders, and a clear value proposition for the journalist's audience."

When to Use It: When conducting media outreach to secure coverage for company news, thought leadership, or expert commentary.

Variations:

• "Write a pitch template for securing podcast interviews for our CEO on the topic of [industry trend]."
• "Develop a pitch framework for offering exclusive data from our industry report to tier-one business publications."

Additional Information Required: Company/product unique selling points, newsworthy angles, relevant media outlets, and potential story hooks.

11. Write Award Submission Content

The Prompt: "Draft an award submission for [company/product/campaign] for the [award name] in the [category] highlighting [achievements/results/innovation] and addressing the specific judging criteria."

When to Use It: When seeking industry recognition through awards programs to build credibility and visibility.

Variations:

• "Create a submission narrative for our marketing campaign focusing on creative strategy and measurable outcomes."
• "Write an entry for 'Company of the Year' that showcases our growth, culture, and industry impact."

Additional Information Required: Award requirements, judging criteria, word limits, supporting data/metrics, project details, and team contributions.

12. Develop Spokesperson Q&A Document

The Prompt: "Create a comprehensive Q&A document for spokespersons addressing [topic/announcement/issue], including likely questions from [media/customers/employees], approved responses, and bridging statements to key messages."

When to Use It: When preparing multiple spokespeople to communicate consistently about important topics or during sensitive situations.

Variations:

• "Develop a media Q&A for our product recall, including tough questions and appropriate responses."
• "Create an employee FAQ about the upcoming merger with clear, honest answers to concerns."

Additional Information Required: Topic background, audience concerns, company position, messaging boundaries, and any sensitive areas requiring special handling.

13. Write Event Communication Materials

The Prompt: "Develop communication materials for [event name], including promotional copy for [channels], speaker/session descriptions, attendee communications, and post-event follow-up messages."

When to Use It: When organizing conferences, webinars, or other events requiring consistent messaging across multiple touchpoints.

Variations:

• "Create an email sequence for our upcoming webinar, from initial invitation to post-event resources."
• "Write social media announcements for our annual conference, highlighting keynote speakers and early bird pricing."

Additional Information Required: Event details, target audience, key selling points, speakers/content information, and registration/participation goals.

14. Craft Influencer Outreach Messages

The Prompt: "Write personalized outreach templates for [influencer type] to collaborate on [campaign/product promotion], highlighting mutual benefits, campaign details, and clear next steps."

When to Use It: When building relationships with influencers and content creators to extend brand reach and credibility.

Variations:

• "Create initial outreach messages for micro-influencers in the [niche] space for our product sampling program."
• "Develop a follow-up sequence for influencers who have shown interest in our affiliate program."

Additional Information Required: Influencer selection criteria, campaign objectives, compensation/incentives, timeline, creative guidelines, and performance expectations.

15. Develop Community Management Responses

The Prompt: "Create response templates for common community management scenarios on [platform], including [customer complaints/product questions/praise], maintaining brand voice while addressing specific situations."

When to Use It: For consistent, on-brand social media and community management across team members and situations.

Variations:

• "Write response frameworks for handling negative comments on our Facebook page, with escalation guidelines."
• "Develop templates for engaging with user-generated content that features our products on Instagram."

Additional Information Required: Brand voice guidelines, common customer questions/issues, platform-specific considerations, escalation procedures, and compliance requirements.

Tips on How to Write ChatGPT Marketing Prompts for Communications

1. Start with clear objectives: Define what you want to achieve with the communication before crafting your prompt.
2. Know your audience: Include details about who will receive the communication to help ChatGPT match the appropriate tone and content.
3. Provide context: Give background information about your brand, situation, or campaign to get more relevant outputs.
4. Be specific about format: Clearly state if you need bullet points, paragraphs, or specific sections in your communication.
5. Include brand voice guidelines: Mention if your brand is formal, conversational, technical, or has other specific voice characteristics.
6. Request multiple options: Ask for variations or different approaches to give you choices for the final communication.
7. Break complex requests into parts: For comprehensive communication plans, consider creating separate prompts for different components.
8. Include examples: When possible, share examples of successful past communications to guide the output style.
9. Specify constraints: Mention any word limits, regulatory requirements, or sensitive topics to avoid.
10. Request feedback mechanisms: Ask for ways to measure the effectiveness of the communication as part of your prompt.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how communications teams work with AI by providing a structured, efficient platform for creating and managing marketing communications. Unlike basic AI interactions, AirOps offers specialized tools designed specifically for marketing and communications professionals.

With AirOps, your team can:

• Access pre-built communication templates tailored to different channels and purposes
• Maintain consistent brand voice across all team members using AI
• Scale content production for multi-channel communications campaigns
• Track and improve prompt performance over time
• Collaborate on communication strategies with built-in workflow tools

The platform significantly reduces the time spent drafting routine communications while improving quality and consistency. This allows your communications team to focus on strategy and creative direction rather than execution details.

For organizations managing complex communication needs across multiple stakeholders, channels, and markets, AirOps provides the infrastructure needed to implement AI-assisted communications at scale without sacrificing quality or brand integrity.

Ready to transform your marketing communications with AI? Visit AirOps today to see how our platform can help your team create more effective, consistent communications in less time.

‍