14 Perplexity AI SEO Prompts for Competitor Analysis

Competitor analysis is a critical component of any successful SEO strategy. By understanding what your competitors are doing well (and not so well), you can identify opportunities to improve your own search visibility and organic traffic. Perplexity AI offers a powerful way to gather and analyze competitor data quickly and efficiently.

What Are Perplexity AI SEO Prompts for Competitor Analysis? These are specific instructions designed to help Perplexity AI generate detailed insights about your competitors' SEO strategies. Using these prompts, you can uncover valuable information about competitor keywords, content gaps, backlink profiles, and more—all of which can inform your own SEO approach and help you gain a competitive edge in search rankings.

What are the Best Perplexity AI SEO Prompts for Competitor Analysis?

1. Identify Top-Performing Keywords

The Prompt: "Analyze the top 20 organic keywords driving traffic to [competitor website]. Include search volume, keyword difficulty, and current ranking position."

When to Use It: When you need to understand which keywords are most valuable for your competitors and might represent opportunities for your own site.

Variations:

• "Compare the top-performing keywords for [competitor 1] and [competitor 2], highlighting unique keywords each is ranking for."
• "Find long-tail keywords that [competitor website] ranks for in positions 4-10 with search volume over 1,000 monthly searches."

Additional Information Required: Competitor domain name(s), your industry or niche for context.

2. Content Gap Analysis

The Prompt: "Identify content topics and keywords that [competitor 1], [competitor 2], and [competitor 3] all rank for in the top 10, but my site [your website] doesn't rank for at all."

When to Use It: When planning your content calendar and wanting to find topics your competitors are succeeding with that you haven't addressed.

Variations:

• "Find high-volume keywords that [competitor] ranks for but I don't have any content targeting."
• "What are the most shared content pieces from [competitor] in the past 6 months, and what keywords do they target?"

Additional Information Required: Your domain name, competitor domain names, and optionally your current content focus areas.

3. Backlink Profile Assessment

The Prompt: "Analyze the backlink profile of [competitor website]. Identify their top 15 referring domains by domain authority, the anchor text used, and when these links were acquired."

When to Use It: When developing your link building strategy and wanting to understand where competitors get their most valuable backlinks from.

Variations:

• "Find websites that link to both [competitor 1] and [competitor 2] but not to my site [your website]."
• "What are the most recent high-authority backlinks that [competitor] has acquired in the last 3 months?"

Additional Information Required: Competitor domain name, your domain name (for comparison variations).

4. Technical SEO Comparison

The Prompt: "Compare the page speed metrics, mobile-friendliness scores, and core web vitals of [your website] versus [competitor 1] and [competitor 2]. Identify specific technical advantages they have."

When to Use It: When you want to understand if technical SEO factors might be giving competitors an edge in rankings.

Variations:

• "What technical SEO issues does [competitor website] have that I could avoid on my site?"
• "Analyze the site architecture and internal linking strategy of [competitor website]."

Additional Information Required: Your domain name, competitor domain names.

5. SERP Feature Analysis

The Prompt: "For the keyword [target keyword], analyze which SERP features (featured snippets, knowledge panels, etc.) my competitors [competitor 1] and [competitor 2] are capturing and how they've optimized their content to win these positions."

When to Use It: When you want to optimize your content to win valuable SERP features for specific keywords.

Variations:

• "Identify all featured snippets that [competitor website] has won in the [your industry] niche."
• "What question-based keywords does [competitor] rank for in the People Also Ask sections?"

Additional Information Required: Target keywords, competitor domain names, your industry.

6. Content Structure Analysis

The Prompt: "Analyze the content structure of the top 5 ranking pages for [keyword]. Compare word count, headings, image usage, and formatting between my page at [your URL] and competitors."

When to Use It: When optimizing existing content or planning new content and wanting to understand successful content formats.

Variations:

• "What is the average word count of the top 10 ranking pages for [keyword] compared to my content?"
• "How do competitors structure their product pages compared to mine for [product category]?"

Additional Information Required: Target keyword, your URL, specific content elements you're interested in.

7. Competitor Strategy Changes

The Prompt: "Identify significant changes in [competitor website]'s SEO strategy over the past 6 months, including new keywords they're targeting, content formats they've introduced, and any shifts in their backlink acquisition patterns."

When to Use It: When you want to stay ahead of competitor moves and adapt your strategy accordingly.

Variations:

• "Has [competitor] recently changed their site structure or navigation? How might this impact their SEO?"
• "What new content topics has [competitor] started covering in the last quarter?"

Additional Information Required: Competitor domain name, time period for analysis.

8. Local SEO Competitor Analysis

The Prompt: "Analyze the local SEO strategy of [local competitor] for [location]. Include their Google Business Profile optimization, local citation sources, and local-focused content strategy."

When to Use It: When competing for local search visibility in specific geographic areas.

Variations:

• "Compare the local link profiles of [competitor 1] and [competitor 2] in [city name]."
• "What local keywords is [competitor] ranking for in [location] that I'm missing?"

Additional Information Required: Local competitor names, target location(s), your business location.

9. Social Signal Analysis

The Prompt: "Analyze how social signals (shares, engagement, etc.) correlate with organic rankings for [competitor website]. Which of their content gets the most social traction and how does this affect their SEO performance?"

When to Use It: When developing a combined social media and SEO strategy.

Variations:

• "Which social platforms drive the most engagement for [competitor]'s content?"
• "Compare the social sharing patterns of my content versus [competitor]'s for similar topics."

Additional Information Required: Competitor domain name, your domain name (for comparison), specific social platforms of interest.

10. E-commerce SEO Tactics

The Prompt: "Analyze the product page SEO strategy of [e-commerce competitor], including schema markup, review integration, product description format, and category page optimization."

When to Use It: When optimizing an e-commerce site and wanting to understand successful product page strategies.

Variations:

• "How does [competitor] structure their category pages to maximize both user experience and SEO?"
• "What cross-selling techniques does [competitor] use that might impact their SEO performance?"

Additional Information Required: E-commerce competitor domain name, specific product categories of interest.

11. Competitor Ranking Volatility

The Prompt: "Analyze the ranking stability of [competitor website] for their top 20 keywords over the past 3 months. Identify patterns in ranking fluctuations and correlate with any known algorithm updates or site changes."

When to Use It: When trying to understand if competitors have been affected by algorithm updates or are making frequent changes to their SEO strategy.

Variations:

• "Compare the ranking volatility of [competitor 1] versus [competitor 2] following the [specific algorithm update]."
• "Which of [competitor]'s pages have shown the most ranking volatility in the past 6 months?"

Additional Information Required: Competitor domain name, time period for analysis, specific algorithm updates if relevant.

12. Content Update Strategy

The Prompt: "Identify which content pieces [competitor website] regularly updates and how these updates correlate with ranking improvements. Analyze their content freshness strategy."

When to Use It: When developing a content maintenance plan and wanting to understand how competitors keep their content fresh.

Variations:

• "How frequently does [competitor] update their cornerstone content pieces?"
• "What types of updates does [competitor] make to their top-performing content?"

Additional Information Required: Competitor domain name, content categories of interest.

13. Competitor Featured Snippet Strategy

The Prompt: "Analyze how [competitor website] has optimized their content to win featured snippets for [topic area]. Include their content structure, question-answering format, and word count patterns."

When to Use It: When specifically targeting featured snippets for important keywords.

Variations:

• "What question formats does [competitor] use to win featured snippets in [industry niche]?"
• "Compare the featured snippet optimization strategies of [competitor 1] and [competitor 2]."

Additional Information Required: Competitor domain name(s), topic area or industry niche.

14. International SEO Comparison

The Prompt: "Analyze how [competitor website] has structured their international SEO strategy. Include their hreflang implementation, country-specific domain strategy, and localization approaches for [target countries]."

When to Use It: When expanding to international markets and wanting to understand successful global SEO approaches.

Variations:

• "How does [competitor] adapt their content for different language markets?"
• "Compare the backlink profiles of [competitor]'s different country-specific domains."

Additional Information Required: Competitor domain name, target countries or languages, your international expansion plans.

Tips on How to Write Perplexity AI SEO Prompts for Competitor Analysis

1. Be specific about metrics: Ask for concrete numbers, percentages, and comparisons rather than general insights.
2. Name your exact competitors: Specify the exact domains you want to analyze rather than asking for "top competitors in [industry]."
3. Set time parameters: Include specific time frames for the analysis to get more relevant and actionable data.
4. Request actionable takeaways: Ask Perplexity AI to conclude with specific action items based on the competitor analysis.
5. Focus on one aspect at a time: Create separate prompts for different aspects of SEO (technical, content, backlinks) for more depth.
6. Ask for visual data: Request that information be presented in tables or lists when appropriate for easier scanning.
7. Include your own site: For most comparative analyses, include your own domain to get direct comparison insights.
8. Request priority ranking: Ask Perplexity to prioritize findings based on potential impact or implementation difficulty.
9. Specify your goals: Mention your specific SEO objectives so the analysis is framed in the context of your goals.
10. Follow up with specifics: Use initial broad analysis to identify areas for deeper investigation with follow-up prompts.

How AirOps Aids Your Content Marketing & SEO

While Perplexity AI provides valuable competitor insights, turning those insights into actionable content strategies requires efficient execution. This is where AirOps comes in.

AirOps streamlines your content creation workflow by providing a powerful platform to manage, store, and optimize your AI prompts. Instead of starting from scratch each time you need to create SEO content, AirOps allows you to build a library of effective prompts that can be refined and reused.

With AirOps, you can:

• Store your most effective Perplexity AI prompts in one centralized location
• Collaborate with team members on prompt development and refinement
• Create templates for different content types based on competitor insights
• Scale your content production while maintaining quality and consistency
• Track the performance of different prompts to continuously improve results

By combining the competitive intelligence gathered through Perplexity AI with the prompt management capabilities of AirOps, you can build a more efficient and effective SEO content strategy.

Ready to transform your competitor insights into actionable content? Visit AirOps today and discover how our platform can help you streamline your AI-powered content creation process and stay ahead of the competition.

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