15 ChatGPT Marketing Prompts for Content Briefs

Content briefs are the backbone of effective content marketing. They provide structure, direction, and clarity for writers, ensuring that the final content aligns with your marketing goals. But creating comprehensive content briefs can be time-consuming and challenging, especially when you're managing multiple content projects simultaneously.

ChatGPT marketing prompts for content briefs are specialized instructions that help you generate detailed outlines, requirements, and guidelines for content creation. These prompts save you time by quickly producing structured briefs that include target keywords, competitor analysis, content structure, and other essential elements. By using AI to handle the heavy lifting of brief creation, you can focus on refining the strategy and ensuring that the content truly reflects your brand's unique voice and perspective.

What are the Best ChatGPT Marketing Prompts for Content Briefs?

1. Comprehensive Content Brief Generator

The Prompt: "Create a comprehensive content brief for a [blog post/article/guide] about [topic]. Include target audience, primary and secondary keywords, suggested word count, recommended headings, key points to cover, competitor articles to reference, and desired call to action."

When to Use It: When you need a complete content brief from scratch and want to make sure you've covered all the essential elements.

Variations:

• "Generate a content brief for a comparison article between [Product A] and [Product B] targeting [audience]."
• "Create a content brief for a how-to guide on [topic] aimed at beginners."

Additional Information Required: Topic, content type, target audience, any specific keywords you want to include, and particular competitors you want to analyze.

2. Keyword-Focused Content Brief

The Prompt: "Develop a content brief for a [content type] targeting the primary keyword [main keyword] and secondary keywords [list 3-5 keywords]. Include recommended H2s and H3s that naturally incorporate these keywords, questions the content should answer, and word count recommendations based on top-ranking articles."

When to Use It: When SEO is your primary goal and you want to create content optimized for specific keywords.

Variations:

• "Create an SEO-focused content brief for a product page targeting [keyword]."
• "Generate a keyword-rich content brief for a pillar page about [topic]."

Additional Information Required: Primary and secondary keywords, content type, and any specific SERP features you want to target (featured snippets, knowledge panels, etc.).

3. Competitor Analysis Brief

The Prompt: "Analyze the top 5 ranking articles for [keyword/topic] and create a content brief that outlines what our article needs to include to outperform them. Include content gaps, word count, structure, unique angles, and visual content recommendations."

When to Use It: When you want to create content that has a good chance of outranking existing articles on a specific topic.

Variations:

• "Create a competitive content brief for [topic] that identifies weaknesses in the top 3 ranking articles."
• "Generate a brief for content that will provide more value than [specific competitor URL] on the topic of [topic]."

Additional Information Required: Target keyword or topic, specific competitors to analyze, and your current domain authority (to set realistic expectations).

4. Audience-Focused Content Brief

The Prompt: "Create a content brief for a [content type] about [topic] specifically targeted at [detailed audience persona]. Include pain points to address, questions they're asking, objections to overcome, and the appropriate tone and language level."

When to Use It: When you want to create highly targeted content that speaks directly to a specific segment of your audience.

Variations:

• "Generate a content brief for addressing the concerns of [specific buyer persona] at the [awareness/consideration/decision] stage."
• "Create a brief for content that speaks to [job title] facing [specific challenge]."

Additional Information Required: Detailed audience persona information, their stage in the buyer's journey, and specific pain points or challenges they face.

5. Content Update Brief

The Prompt: "Create a content brief for updating our existing article at [URL]. Analyze current performance, identify outdated information, suggest new sections to add based on current search trends, and recommend updated statistics and examples."

When to Use It: When refreshing existing content to improve its performance and relevance.

Variations:

• "Generate a brief for expanding our article at [URL] to cover [additional subtopics]."
• "Create a content update brief that will help our article at [URL] regain its previous ranking for [keyword]."

Additional Information Required: URL of existing content, current performance metrics, target keywords, and any new angles you want to explore.

6. Conversion-Focused Content Brief

The Prompt: "Develop a content brief for a [content type] about [topic] with the primary goal of converting readers to [specific action]. Include strategic placement of CTAs, persuasive elements to include, objection handling, and social proof recommendations."

When to Use It: When creating bottom-of-funnel content designed to drive specific actions.

Variations:

• "Create a brief for a landing page that converts visitors into email subscribers interested in [topic/offer]."
• "Generate a content brief for a case study that encourages readers to request a demo."

Additional Information Required: Desired conversion action, current conversion rates (if updating existing content), key selling points, and available testimonials or social proof.

7. Seasonal or Trending Content Brief

The Prompt: "Create a content brief for a timely article about [seasonal topic/trend]. Include current statistics, trending subtopics, a publication timeline, promotional strategy recommendations, and ways to make the content evergreen after the trend passes."

When to Use It: When planning content tied to seasons, holidays, events, or current trends.

Variations:

• "Generate a brief for a holiday gift guide featuring [product category] for [audience]."
• "Create a content brief that capitalizes on the trending topic of [current trend] while providing lasting value."

Additional Information Required: Timeline for publication, relevant seasonal keywords, current trends in your industry, and any seasonal products or services to highlight.

8. Visual Content Brief

The Prompt: "Develop a brief for visual content to accompany an article about [topic]. Include recommendations for infographics, charts, images, videos, and interactive elements that will enhance understanding and engagement."

When to Use It: When planning the visual components of your content to improve engagement and comprehension.

Variations:

• "Create a brief for an infographic that explains [complex topic] to [audience]."
• "Generate a content brief for a video script that demonstrates [process/product]."

Additional Information Required: Topic complexity, available data to visualize, brand style guidelines, and existing visual assets that could be repurposed.

9. Expert Roundup Content Brief

The Prompt: "Create a content brief for an expert roundup post about [topic]. Include potential experts to contact, questions to ask each expert, how to structure their contributions, and ways to maximize the promotional potential of featuring these experts."

When to Use It: When planning content that incorporates insights from multiple experts to build authority and expand reach.

Variations:

• "Generate a brief for a predictions post featuring industry experts' thoughts on [industry] trends for [upcoming year]."
• "Create a content brief for a debate-style article where experts with different viewpoints discuss [controversial topic]."

Additional Information Required: Potential experts to include, their areas of expertise, your existing relationships with them, and the specific insights you hope to gather.

10. Series Content Brief

The Prompt: "Develop a content brief for a [number]-part series about [broad topic]. Include how to break down the topic into logical articles, internal linking strategy, publication schedule, and how to promote the series as both individual pieces and a comprehensive resource."

When to Use It: When planning a multi-part content series to cover a broad topic in depth.

Variations:

• "Create a brief for a beginner-to-advanced series on [skill/topic]."
• "Generate a content brief for a case study series featuring different applications of [product/service]."

Additional Information Required: Overall topic, logical subtopics, publication timeline, and how the series fits into your broader content strategy.

11. Localized Content Brief

The Prompt: "Create a content brief for a [content type] about [topic] specifically targeting audiences in [location/region]. Include local statistics, regional pain points, cultural considerations, and location-specific keywords."

When to Use It: When creating content targeting specific geographic regions or adapting existing content for different markets.

Variations:

• "Generate a brief for localizing our [topic] guide for the [country/region] market."
• "Create a content brief for a location-specific landing page targeting customers in [city/region]."

Additional Information Required: Target location, local competitors, regional statistics, cultural nuances, and location-specific keywords.

12. FAQ Content Brief

The Prompt: "Develop a content brief for a comprehensive FAQ page about [topic/product/service]. Include questions to address at each stage of the buyer's journey, structured response formats, schema markup recommendations, and how to organize questions by category."

When to Use It: When creating FAQ content to address common questions and improve SEO through question-based queries.

Variations:

• "Create a brief for a product FAQ that addresses the top objections to purchasing [product]."
• "Generate a content brief for an industry FAQ that positions us as thought leaders in [industry]."

Additional Information Required: Common questions from customers, search query data showing question-based searches, and key objections that need addressing.

13. Product Comparison Content Brief

The Prompt: "Create a content brief for an in-depth comparison between [your product] and [competitor products]. Include key comparison points, fair assessment guidelines, unique selling propositions to highlight, comparison table structure, and recommendations for visual comparisons."

When to Use It: When creating content that compares your offerings with alternatives in a way that highlights your advantages while remaining credible.

Variations:

• "Generate a brief for a comparison article between different [product category] options for [specific use case]."
• "Create a content brief for a 'Best [Product Category] for [Specific Need]' article that includes our product."

Additional Information Required: Your product features, competitor product details, key differentiators, and specific use cases where your product excels.

14. User-Generated Content Brief

The Prompt: "Develop a content brief for collecting, curating, and presenting user-generated content about [product/service/topic]. Include methods for soliciting submissions, selection criteria, formatting guidelines, and how to integrate this content into our marketing strategy."

When to Use It: When planning content that incorporates customer stories, reviews, or submissions to build social proof and engagement.

Variations:

• "Create a brief for a customer success stories showcase featuring [product] users."
• "Generate a content brief for a community tips article where users share their best practices for [topic]."

Additional Information Required: Existing customer base size, platforms where customers are active, previous UGC campaigns, and specific goals for the UGC initiative.

15. Content Repurposing Brief

The Prompt: "Create a content brief for repurposing our [original content piece] into multiple formats including [list desired formats like social posts, email series, video script, etc.]. Include recommendations for extracting key points, adapting for each platform, and creating a cohesive cross-platform campaign."

When to Use It: When maximizing the value of existing content by adapting it for different platforms and formats.

Variations:

• "Generate a brief for turning our comprehensive guide on [topic] into a series of social media carousels."
• "Create a content brief for transforming our webinar about [topic] into a blog post, email series, and short video clips."

Additional Information Required: Original content URL or details, target platforms for repurposing, platform-specific requirements, and available resources for production.

Tips on How to Write ChatGPT Marketing Prompts for Content Briefs

1. Start with clear objectives - Define what you want the content to achieve before crafting your prompt. Is it to drive traffic, generate leads, or establish authority?
2. Include audience specifics - The more details you provide about your target audience, the more tailored your content brief will be.
3. Specify format requirements - Mention word count ranges, heading structure, and any formatting conventions your organization follows.
4. Add brand voice guidelines - Include notes about tone, style, and language to ensure the brief aligns with your brand identity.
5. Request competitive analysis - Ask for insights on what competitors are doing well or missing in their content.
6. Mention SEO parameters - Include primary and secondary keywords, search intent, and any specific SERP features you want to target.
7. Ask for content structure - Request a logical flow with suggested H2s and H3s to organize the information effectively.
8. Include technical specifications - Mention any technical requirements like schema markup, meta description suggestions, or internal linking opportunities.
9. Request visual content recommendations - Ask for suggestions on images, charts, videos, or other visual elements that would enhance the content.
10. Specify distribution channels - Mention where the content will be published to inform formatting and style recommendations.

How AirOps Aids Your Content Marketing & SEO

AirOps takes the power of AI prompts to a new level by providing a structured platform designed specifically for marketing teams. Unlike basic AI tools where you start from scratch with each prompt, AirOps offers specialized templates and workflows that streamline your content creation process.

With AirOps, you can create, save, and refine your content brief prompts in a collaborative environment. The platform maintains your brand voice and content standards across all your marketing materials while significantly reducing the time spent on brief creation. Teams can work together on prompt development, share successful templates, and build a library of effective prompts tailored to your specific marketing needs.

The platform also helps you track which prompts consistently generate the best results, allowing you to optimize your content creation process over time. By providing analytics on prompt performance, AirOps helps you understand which approaches drive the best engagement, conversions, and SEO results.

Ready to transform your content brief creation process? Visit AirOps today to discover how our AI-powered platform can help your marketing team create more effective content in less time. Sign up for a demo and see how AirOps can become an essential part of your content marketing workflow.

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