15 Perplexity AI SEO Prompts for Content Gap Analysis

Content gap analysis is a critical SEO strategy that helps identify topics and keywords your competitors are ranking for but your website isn't. By leveraging Perplexity AI, you can streamline this process and uncover valuable content opportunities that might otherwise be missed. These specialized prompts help you analyze your content landscape more efficiently and develop a data-driven content strategy.

What Are Perplexity AI SEO Prompts for Content Gap Analysis? These are carefully crafted instructions that guide Perplexity AI to identify missing content opportunities in your SEO strategy. They help you discover topics your competitors are covering that you haven't addressed, find keyword gaps in your content, and determine what your audience is searching for that your site doesn't currently answer. Using these prompts saves time and provides actionable insights for content creation.

What are the Best Perplexity AI SEO Prompts for Content Gap Analysis?

1. Competitor Content Comparison Analysis

The Prompt: "Compare the top 10 ranking content pieces for [target keyword] between my site [your website] and my competitor [competitor website]. Identify topics they cover that I'm missing."

When to Use It: When you want to directly compare your content against a specific competitor for a particular keyword or topic area.

Variations:

• "Analyze content gaps between [your website] and [competitor 1], [competitor 2], and [competitor 3] for [keyword cluster]."
• "What subtopics are covered in the top 5 articles about [topic] that my site [your website] doesn't address?"

Additional Information Required: Your website URL, competitor website URL(s), and target keyword or topic.

2. SERP Feature Opportunity Finder

The Prompt: "For the keyword [target keyword], identify which SERP features (featured snippets, people also ask, knowledge panels) my competitors are capturing that my site [your website] is missing. Suggest content adjustments to win these positions."

When to Use It: When you want to optimize for SERP features and need to understand what type of content is currently winning these positions.

Variations:

• "What question-based featured snippets exist for [topic area] that my site could target?"
• "Analyze the 'People Also Ask' questions for [keyword] and identify which ones my site doesn't answer adequately."

Additional Information Required: Your website URL, target keyword, and current SERP ranking position (if known).

3. Keyword Cluster Gap Identifier

The Prompt: "Identify keyword clusters around [primary topic] where [competitor website] has content but [your website] doesn't. Prioritize these gaps based on search volume and competition level."

When to Use It: When planning content strategy and wanting to identify entire topic areas you're missing compared to competitors.

Variations:

• "Find the top 5 keyword clusters with the highest traffic potential that [competitor] ranks for but [your website] doesn't."
• "What related keyword clusters to [primary keyword] should I prioritize based on competitor coverage and search volume?"

Additional Information Required: Your website URL, competitor website URL, primary topic or keyword focus.

4. User Intent Content Gap Analysis

The Prompt: "For the keyword [target keyword], analyze the top 10 ranking pages and categorize them by user intent (informational, commercial, transactional, navigational). Identify which intent types my site [your website] is missing content for."

When to Use It: When you want to ensure you're covering all user intent types for a particular keyword or topic.

Variations:

• "What informational content is missing from my site [your website] for users searching [keyword]?"
• "Compare the commercial intent content between [your website] and [competitor website] for [product category]."

Additional Information Required: Your website URL, target keyword, and your current content types.

5. Content Depth Analyzer

The Prompt: "Compare the content depth between my article [your article URL] and the top 3 ranking articles for [keyword]. Identify specific subtopics, statistics, or examples they include that my content is missing."

When to Use It: When you have existing content that isn't ranking well and you want to improve its comprehensiveness.

Variations:

• "What key statistics, studies, or data points are included in top-ranking articles about [topic] that my content doesn't mention?"
• "Identify expert quotes or authority signals present in top-ranking content for [keyword] that my article lacks."

Additional Information Required: Your article URL, target keyword, and current ranking position.

6. Long-Tail Keyword Gap Finder

The Prompt: "Identify long-tail keywords related to [main keyword] that [competitor website] ranks for but [your website] doesn't. Sort by search volume and ranking difficulty."

When to Use It: When looking for specific, lower-competition keyword opportunities that your competitors are already targeting.

Variations:

• "Find question-based long-tail keywords around [topic] that would be good targets for my site based on competitor rankings."
• "What long-tail keywords in the [topic] niche have low competition but decent search volume that my competitors are targeting?"

Additional Information Required: Your website URL, competitor website URL, main keyword or topic focus.

7. Content Freshness Gap Assessment

The Prompt: "Analyze the publishing and update frequency of content about [topic] between [your website] and [competitor website]. Identify topics they've recently updated that I should refresh or create."

When to Use It: When you want to understand if content freshness might be affecting your rankings compared to competitors.

Variations:

• "What topics in the [industry] space have been recently updated by competitors but not on my site?"
• "Identify trending subtopics within [main topic] that competitors have created content for in the last 3 months."

Additional Information Required: Your website URL, competitor website URL(s), and topic area.

8. Geographic Content Gap Analysis

The Prompt: "Identify location-specific content gaps for [service/product] between my site [your website] and competitors in the [industry] space. Focus on [target geographic area]."

When to Use It: When you have a local or regional business and want to identify location-specific content opportunities.

Variations:

• "What location-based keywords for [service] in [city/region] are competitors ranking for that I'm missing?"
• "Compare local content strategies between my site and top competitors for [industry] in [geographic area]."

Additional Information Required: Your website URL, industry, service/product offering, and target geographic locations.

9. Format-Based Content Gap Finder

The Prompt: "Analyze what content formats (videos, infographics, guides, tools, calculators) competitors are using to rank for [keyword cluster] that my site [your website] isn't utilizing."

When to Use It: When you want to diversify your content formats based on what's working for competitors.

Variations:

• "What interactive content types are driving traffic for competitors in the [industry] space that I should consider creating?"
• "Identify video content opportunities for [topic] based on competitor rankings and YouTube search volume."

Additional Information Required: Your website URL, target keyword cluster, and current content formats you use.

10. Semantic Topic Gap Analysis

The Prompt: "Using semantic analysis, identify related topics and entities that frequently appear in top-ranking content for [keyword] that my site [your website] doesn't adequately cover."

When to Use It: When you want to ensure comprehensive topical coverage beyond just keywords.

Variations:

• "What semantic entities and related concepts should I include in my content about [topic] based on top-ranking pages?"
• "Generate a semantic topic map for [keyword] showing areas where my content is thin compared to competitors."

Additional Information Required: Your website URL, target keyword, and existing content on the topic (if any).

11. Audience Question Gap Finder

The Prompt: "Identify questions that my target audience is asking about [topic] on forums, Q&A sites, and social media that neither my site [your website] nor my competitors fully answer."

When to Use It: When looking for untapped content opportunities that even competitors haven't adequately addressed.

Variations:

• "What are the most common unanswered questions about [product/service] on Reddit, Quora, and industry forums?"
• "Find gaps in question-based content between my site and competitors related to [topic], prioritizing by search volume."

Additional Information Required: Your website URL, topic focus, and target audience description.

12. Seasonal Content Gap Analysis

The Prompt: "Identify seasonal content opportunities related to [industry/topic] where competitors have coverage but my site [your website] doesn't. Include expected search volume peaks."

When to Use It: When planning your content calendar and wanting to identify seasonal opportunities in advance.

Variations:

• "What holiday or seasonal content should I plan for [topic] based on competitor strategies and search trends?"
• "Compare my seasonal content coverage for [industry] against [competitor] and identify the biggest gaps by potential traffic."

Additional Information Required: Your website URL, industry/topic focus, and current seasonal content (if any).

13. Backlink-Earning Content Gap Analysis

The Prompt: "Analyze what types of content in the [industry] space earn the most backlinks for competitors but are missing from my site [your website]. Suggest content ideas based on this analysis."

When to Use It: When you want to create content specifically designed to attract backlinks.

Variations:

• "What data-driven or research content has earned the most links for [competitor] that I could create my own version of?"
• "Identify link-worthy content formats in the [industry] niche that my site is currently missing."

Additional Information Required: Your website URL, industry focus, and competitor websites to analyze.

14. Conversion-Focused Content Gap Analysis

The Prompt: "Compare bottom-of-funnel content between my site [your website] and [competitor website] for [product/service category]. Identify conversion-focused topics they cover that I'm missing."

When to Use It: When you want to improve your conversion-focused content strategy.

Variations:

• "What comparison, review, or decision-stage content is missing from my site for [product] compared to competitors?"
• "Analyze the pre-purchase content journey for [service] on competitor sites versus mine and identify gaps."

Additional Information Required: Your website URL, competitor website URL, product/service category, and current conversion content.

15. Multimedia Content Gap Assessment

The Prompt: "Identify opportunities for multimedia content (videos, podcasts, webinars) related to [topic] where competitors are gaining visibility but my site [your website] lacks presence."

When to Use It: When looking to expand beyond text content into other media formats.

Variations:

• "What video topics related to [keyword] are competitors ranking for on both YouTube and Google that I should create?"
• "Compare podcast content strategies between industry leaders and my brand for the topic of [subject]."

Additional Information Required: Your website URL, topic focus, and current multimedia content assets (if any).

Tips on How to Write Perplexity AI SEO Prompts for Content Gap Analysis

1. Be specific about competitors - Name exact competitors rather than asking for general industry analysis to get more targeted results.
2. Include metrics for prioritization - Ask Perplexity to prioritize gaps based on specific metrics like search volume, competition level, or conversion potential.
3. Provide context about your site - Briefly describe your website's current content strategy and focus areas so Perplexity can better identify relevant gaps.
4. Use follow-up prompts - After getting initial results, ask follow-up questions to dig deeper into specific gaps or opportunities identified.
5. Request actionable outputs - Ask for specific content recommendations, not just analysis of gaps.
6. Combine quantitative and qualitative analysis - Request both data-driven insights (search volumes, rankings) and qualitative assessment (content quality, depth, format).
7. Specify time frames - Include time parameters when relevant (e.g., "content published in the last 6 months" or "seasonal trends for the upcoming quarter").
8. Focus on user intent - Frame prompts around different user intents to ensure your content strategy addresses the full spectrum of user needs.
9. Include industry-specific terminology - Use relevant industry terms and jargon to help Perplexity understand your niche.
10. Request visual outputs when helpful - Ask for information to be organized in tables or lists for easier analysis.

How AirOps Aids Your Content Marketing & SEO

While Perplexity AI can help you identify content gaps, turning those insights into actionable content at scale requires a powerful workflow solution. This is where AirOps comes in.

AirOps streamlines your content creation process by providing a comprehensive platform for managing AI-powered content workflows. With AirOps, you can:

• Store and organize your best-performing SEO prompts in a centralized library
• Create templates for different content types based on your gap analysis findings
• Scale content production across multiple topics and keywords simultaneously
• Maintain consistent brand voice across all content pieces
• Collaborate with team members on content creation and optimization
• Track content performance against identified gaps

By combining Perplexity AI for gap analysis with AirOps for content production, you create a powerful end-to-end solution for your SEO content strategy. The insights you gain from your gap analysis prompts can be immediately transformed into content briefs and production workflows within the AirOps platform.

Ready to transform your content gap insights into a scalable content production system? Visit AirOps today to see how their AI workflow platform can help you close your content gaps faster and more effectively than ever before.

‍