15 ChatGPT Marketing Prompts for Content Ideas

Creating high-quality content consistently is one of the biggest challenges marketers face today. Whether you're managing social media, writing blog posts, or crafting email campaigns, the demand for fresh, engaging content never stops. ChatGPT marketing prompts can help you overcome creative blocks and generate ideas that resonate with your audience.

What Are ChatGPT Marketing Prompts for Content Ideas? These are carefully crafted instructions that guide AI systems like ChatGPT to generate marketing content ideas tailored to your specific needs. By providing the right context, parameters, and goals in your prompt, you can receive relevant content suggestions that align with your brand voice and marketing objectives. These prompts serve as conversation starters with AI, helping you brainstorm ideas, outline content, and even draft complete pieces that you can refine and personalize.

What are the Best ChatGPT Marketing Prompts for Content Ideas?

1. Industry Trend Analysis Prompt

The Prompt: "Identify 5 emerging trends in [industry] for 2023 and suggest content ideas that position my brand as a thought leader on each trend. Include statistics or data points I could reference."

When to Use It: When planning quarterly content calendars or when you need to create forward-thinking content that demonstrates industry expertise.

Variations:

• "What are 3 problems [industry] will face next year and how can my content address solutions?"
• "Generate content ideas that connect [recent industry news] to practical advice for my audience."

Additional Information Required: Your specific industry, target audience demographics, and any recent major developments in your field.

2. Customer Pain Point Content Generator

The Prompt: "List 10 common pain points for [target audience] when they try to [specific activity/goal] and create content ideas that address each pain point with practical solutions my [product/service] offers."

When to Use It: When developing bottom-of-funnel content that connects customer challenges directly to your solutions.

Variations:

• "Generate 5 'how-to' content ideas that solve [specific problem] for [audience]."
• "Create a list of 'common mistakes' content ideas related to [process] that my audience struggles with."

Additional Information Required: Detailed information about your target audience, their goals, typical challenges, and how your product or service helps them.

3. Seasonal Content Calendar Builder

The Prompt: "Create a 3-month content plan for [season/holiday period] with topic ideas for [blog/social media/email] that align with my [product/service] and would interest [target audience]. Include at least one idea for each major holiday or event during this period."

When to Use It: When planning seasonal campaigns or preparing content calendars ahead of major holidays and events.

Variations:

• "Generate content ideas that connect [upcoming holiday] themes to [your industry]."
• "Suggest 5 non-obvious content angles for [seasonal event] that would stand out from typical industry content."

Additional Information Required: The specific season or holiday period, your primary content channels, target audience interests, and any seasonal promotions you're planning.

4. Competitor Gap Analysis Content Prompt

The Prompt: "Analyze the content strategy of [competitor 1], [competitor 2], and [competitor 3]. Identify content topics they're missing and suggest 10 unique content ideas my brand could create to fill these gaps and attract our shared target audience of [audience description]."

When to Use It: When conducting competitive research and looking for content opportunities your competitors haven't capitalized on.

Variations:

• "What content types are missing from [competitor]'s strategy that I could create?"
• "Suggest content ideas that would position my brand differently from [competitors] on the topic of [shared industry topic]."

Additional Information Required: Names of 2-3 main competitors, brief description of their content approach, and your shared target audience.

5. Product Feature Storytelling Prompt

The Prompt: "Generate 7 creative content ideas that showcase the [feature/benefit] of [product/service] through customer stories, practical applications, or unexpected use cases. Each idea should highlight a different aspect of this feature."

When to Use It: When launching new products or features, or when you need fresh angles to highlight existing offerings.

Variations:

• "Create content ideas that compare life before and after using [product feature]."
• "Suggest content formats that would demonstrate the value of [feature] visually or interactively."

Additional Information Required: Specific product features you want to highlight, target audience, and current marketing messaging around these features.

6. SEO-Driven Content Ideation

The Prompt: "Based on the keyword cluster [main keyword + 3-5 related keywords], generate 8 content ideas that would rank well in search results while providing valuable information to [target audience]. Include suggested H2 sections for each content idea."

When to Use It: When planning SEO-focused content campaigns or building out topic clusters for your website.

Variations:

• "Create content ideas that could rank for [keyword] but take a unique angle compared to current top results."
• "Suggest long-form content ideas around [keyword] that address the entire customer journey."

Additional Information Required: Your target keywords, search intent behind these keywords, and current top-ranking content for these terms.

7. Social Media Series Creator

The Prompt: "Design a 4-week social media content series about [topic] for [platform]. Include 3 post ideas per week that build on each other, engage the audience, and subtly showcase how [your product/service] relates to this topic."

When to Use It: When planning cohesive social media campaigns that maintain audience interest over time.

Variations:

• "Create a hashtag challenge series related to [topic] that encourages user participation."
• "Generate ideas for a daily tips series about [topic] that would work well as Instagram Stories."

Additional Information Required: Your preferred social platform, topic relevance to your brand, target audience on that platform, and content format preferences.

8. Email Newsletter Topic Generator

The Prompt: "Suggest 6 months of monthly newsletter themes for [business type] that would provide value to [subscriber type]. For each month, include a main feature article idea, a tip section concept, and a call-to-action that aligns with [business goals]."

When to Use It: When planning email marketing campaigns or revamping your newsletter strategy.

Variations:

• "Create a welcome email series with 5 content ideas that introduce new subscribers to [your brand]."
• "Generate subject line ideas and content concepts for a re-engagement campaign targeting inactive subscribers."

Additional Information Required: Subscriber demographics, their relationship with your brand, your business objectives, and any seasonal factors to consider.

9. Video Content Storyboard Ideas

The Prompt: "Develop 5 video content ideas for [platform] about [topic] that would appeal to [audience]. For each idea, outline a brief storyboard with key talking points, visual elements, and a compelling hook that grabs attention in the first 5 seconds."

When to Use It: When expanding into video marketing or refreshing your current video content strategy.

Variations:

• "Create concepts for a short-form video series explaining [complex topic] in 60 seconds or less."
• "Suggest behind-the-scenes video content ideas that showcase [aspect of your business]."

Additional Information Required: Target video platform, audience viewing habits, topic expertise level, and video production capabilities.

10. Case Study Content Framework

The Prompt: "Generate 5 case study content ideas based on [customer success stories/data]. For each idea, suggest a narrative structure, key data points to highlight, and ways to repurpose the case study into smaller content pieces for [social media/email/blog]."

When to Use It: When you have customer success stories but need creative ways to present them across multiple channels.

Variations:

• "Create a framework for before/after case studies that highlight [specific benefit]."
• "Suggest ways to present technical case study data in visually engaging formats."

Additional Information Required: Brief descriptions of customer success stories, key metrics or results, and the channels where you want to share this content.

11. Interactive Content Brainstorm

The Prompt: "Suggest 6 interactive content ideas (quizzes, calculators, assessments, etc.) related to [topic/industry] that would engage [target audience] while collecting valuable data or qualifying leads. For each idea, explain what value it provides to users and what insights it gives your business."

When to Use It: When looking to increase engagement and gather audience data simultaneously.

Variations:

• "Create concepts for self-assessment tools that help users understand if they need [your solution]."
• "Develop ideas for interactive buying guides that lead users to the right [product/service] options."

Additional Information Required: Your audience's knowledge level, their decision-making factors, and the types of data that would be valuable for your business.

12. Thought Leadership Positioning Content

The Prompt: "Generate 8 thought leadership content ideas that would position [brand/individual] as an authority in [niche/industry]. Each idea should challenge conventional wisdom, offer a fresh perspective, or provide unique insights based on [experience/data/research]."

When to Use It: When building authority in your industry or establishing executive team members as thought leaders.

Variations:

• "Create content concepts that predict the future of [industry] in the next 5 years."
• "Suggest opinion piece ideas that take a contrarian but defensible position on [industry practice]."

Additional Information Required: Your unique expertise, industry credentials, previous thought leadership content, and industry topics with divided opinions.

13. FAQ Content Expansion

The Prompt: "Based on these frequently asked questions from our customers [list 3-5 FAQs], generate 10 content ideas that thoroughly address these questions and related concerns. Include ideas for different formats (blog posts, videos, infographics) that would best explain each concept."

When to Use It: When you want to create comprehensive content based on actual customer questions.

Variations:

• "Suggest ways to transform our technical FAQ page into educational content for beginners."
• "Create ideas for a 'questions you should be asking but aren't' content series."

Additional Information Required: Your most common customer questions, typical customer knowledge level, and any complex topics that frequently require explanation.

14. User-Generated Content Campaign Ideas

The Prompt: "Design 5 user-generated content campaigns that would encourage our [target audience] to create and share content related to [product/service/brand]. For each campaign, outline the concept, participation instructions, potential hashtags, and how we could repurpose the collected content."

When to Use It: When looking to increase brand advocacy and leverage customer content in your marketing.

Variations:

• "Create concepts for contests that would generate authentic user content featuring [product]."
• "Suggest ways to encourage customers to share their success stories using [your service]."

Additional Information Required: Your audience's social media habits, brand affinity level, previous engagement with your content, and any successful UGC campaigns you've run before.

15. Content Repurposing Strategy

The Prompt: "Take this existing content piece [paste content or summary] and suggest 12 ways to repurpose it across different formats and channels to maximize its reach. For each idea, explain how to adapt the content for the specific format while maintaining its core message."

When to Use It: When you have high-performing content that you want to extend the life of through repurposing.

Variations:

• "Create a plan to transform our most popular blog post into 6 different content formats."
• "Suggest ways to break down our comprehensive guide into bite-sized content for social media."

Additional Information Required: The original content piece (or detailed summary), its current performance metrics, target distribution channels, and content formats you haven't yet explored.

Tips on How to Write ChatGPT Marketing Prompts for Content Ideas

Writing effective prompts is a skill that can dramatically improve the quality of AI-generated content ideas. Here are some practical tips:

1. Be specific about your industry and audience: Instead of asking for "blog post ideas," ask for "blog post ideas for financial advisors targeting millennials interested in sustainable investing."
2. Include your brand voice parameters: Mention if your brand is conversational, professional, humorous, or technical so the content ideas align with your established tone.
3. Provide context about previous content: Mention what's worked well before or what you've already covered to avoid repetitive suggestions.
4. Set clear formatting expectations: Specify if you want bullet points, numbered lists, or paragraph-style responses to get ideas in your preferred format.
5. Use the "persona technique": Ask ChatGPT to generate ideas as if it were a specific type of expert (e.g., "As an experienced content strategist in the fitness industry, suggest content ideas that...")
6. Break complex requests into multiple prompts: Start with broad ideation, then follow up with prompts that refine and expand on the most promising concepts.
7. Request reasoning: Ask ChatGPT to explain why each content idea would resonate with your audience or achieve specific marketing goals.
8. Include constraints: Mention any topics to avoid or specific requirements that all ideas must meet.
9. Ask for diverse formats: Request ideas across different content types (blogs, videos, infographics, etc.) to discover new opportunities.
10. Use follow-up prompts: Don't settle for the first set of ideas—ask ChatGPT to generate alternatives or expand on particularly interesting concepts.

How AirOps Aids Your Content Marketing & SEO

While ChatGPT is powerful on its own, AirOps takes your content marketing efforts to the next level by providing a structured environment specifically designed for marketing teams working with AI.

AirOps simplifies the process of generating and managing content ideas through specialized prompt templates that are fine-tuned for marketing applications. Instead of crafting prompts from scratch, you can access pre-built frameworks that have been tested and optimized for specific marketing use cases.

The platform allows you to:

• Save and organize your most effective prompts for future use
• Collaborate with team members on prompt development
• Track which content ideas perform best
• Maintain brand consistency across all AI-generated content
• Scale your content production without sacrificing quality

With AirOps, you can transform your content ideation process from hours of brainstorming to minutes of prompt refinement, allowing your team to focus on strategy and execution rather than getting stuck in the ideation phase.

Ready to transform your content marketing strategy with AI? Visit AirOps today and discover how our specialized prompt engineering platform can help you generate better content ideas, faster.

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