15 Claude AI SEO Prompts for Content Rewriting

Content rewriting is a critical skill for SEO professionals looking to refresh existing content, avoid duplicate content penalties, and improve search rankings. Claude AI can be a powerful ally in this process, helping you transform outdated or underperforming content into fresh, engaging material that resonates with both readers and search engines.

Claude AI SEO prompts for content rewriting are specialized instructions that guide the AI to reformulate existing content while preserving the original meaning and optimizing for search engines. These prompts help you maintain keyword relevance while improving readability, adding value, and creating unique content that stands out from competitors. With the right prompts, you can efficiently update content across your site, ensuring it remains valuable to readers and visible to search algorithms.

What are the Best Claude AI SEO Prompts for Content Rewriting?

1. Comprehensive Content Refresh

The Prompt: "Please rewrite the following content to make it more engaging and SEO-friendly for 2023. Maintain the core message and key points, but update statistics, examples, and improve readability. Optimize for the keyword '[target keyword]' without keyword stuffing. Content: [paste your content]"

When to Use It: When you need a complete refresh of outdated content that still contains valuable information but needs modernizing for current SEO standards.

Variations:

• "Rewrite this 2019 article about [topic] to reflect current best practices and trends in 2023."
• "Update this content with more recent statistics and examples while maintaining the same structure and key points."

Additional Information Required: Your target keyword, the original content, any specific industry updates or statistics you want included, and your desired tone of voice.

2. Improve Readability Without Changing SEO Focus

The Prompt: "Rewrite the following content to improve readability and user engagement. Break up long paragraphs, add subheadings where appropriate, and incorporate bullet points for lists. Maintain all existing keywords and their density. Content: [paste your content]"

When to Use It: When your content is already keyword-optimized but suffers from poor readability that affects user engagement metrics.

Variations:

• "Transform this dense text into a more scannable format with the same keyword focus."
• "Make this content more accessible to readers while preserving all SEO elements."

Additional Information Required: The original content, any specific readability issues you've identified, and your target audience's reading level.

3. Keyword Expansion and Optimization

The Prompt: "Rewrite this content to incorporate these additional related keywords: [list of secondary keywords]. Maintain the original message and primary keyword ([primary keyword]) density, but naturally integrate these secondary terms. Content: [paste your content]"

When to Use It: When you want to expand the semantic reach of your content to rank for additional related terms without creating new content from scratch.

Variations:

• "Enhance this content by incorporating these LSI keywords while maintaining readability."
• "Optimize this piece for a broader keyword strategy by adding these related terms."

Additional Information Required: Your primary keyword, list of secondary/related keywords, the original content, and any specific sections where certain keywords might fit best.

4. Voice and Tone Adjustment

The Prompt: "Rewrite the following content to match a more [conversational/professional/authoritative] tone while preserving all SEO elements and keywords. The content should speak directly to [target audience] and maintain the same information and structure. Content: [paste your content]"

When to Use It: When your content's information is solid but the voice doesn't match your brand identity or resonate with your target audience.

Variations:

• "Transform this technical content into a more approachable, conversational piece for beginners."
• "Elevate the tone of this casual blog post to sound more authoritative and trustworthy."

Additional Information Required: The original content, your desired tone, target audience description, and any brand voice guidelines.

5. Format Transformation

The Prompt: "Convert this [blog post/white paper/case study] into a [list-based article/how-to guide/FAQ format] while preserving all key information and SEO elements. Maintain the focus on [primary keyword] and ensure all important points are covered. Content: [paste your content]"

When to Use It: When you want to repurpose existing content into a different format to improve engagement or target different search intents.

Variations:

• "Transform this long-form article into a structured how-to guide with numbered steps."
• "Convert this technical explanation into an FAQ format addressing common user questions."

Additional Information Required: The original content, desired new format, primary keyword, and any specific structural elements you want included.

6. Content Expansion

The Prompt: "Expand the following content by adding more depth, examples, and supporting information. Maintain the current keyword focus on [primary keyword] but make the content more comprehensive and valuable to readers. Aim to increase the word count by approximately 50% while ensuring all additions are relevant and high-quality. Content: [paste your content]"

When to Use It: When your content is too thin and needs more substance to compete with more comprehensive articles ranking for your target keywords.

Variations:

• "Enhance this brief overview with more detailed explanations and real-world examples."
• "Expand this content with additional sections covering [specific related topics]."

Additional Information Required: The original content, primary keyword, specific areas that need expansion, target word count, and any additional subtopics to cover.

7. Content Condensation

The Prompt: "Condense this content to approximately [target word count] words while preserving all key information and SEO value. Maintain focus on the primary keyword [keyword] and ensure all critical points remain intact. Remove redundancies and less important details. Content: [paste your content]"

When to Use It: When your content is unnecessarily long, contains redundancies, or needs to be adapted for platforms with length constraints.

Variations:

• "Create a concise version of this article that delivers the same value in half the word count."
• "Streamline this content while preserving all SEO elements and core messaging."

Additional Information Required: The original content, target word count, primary keyword, and any specific sections that must be retained.

8. Competitor Content Differentiation

The Prompt: "Rewrite the following content to make it distinctly different from competitor articles while covering the same topic and keywords. Add unique perspectives, different examples, and a fresh approach to [topic]. Ensure it remains optimized for [primary keyword]. Content: [paste your content]"

When to Use It: When your content is too similar to competing articles and needs a unique angle to stand out in search results.

Variations:

• "Transform this standard approach to [topic] with a unique perspective that differentiates it from competitors."
• "Rewrite this content with a contrarian viewpoint while maintaining SEO value."

Additional Information Required: Your original content, primary keyword, links to competitor articles you want to differentiate from, and any unique brand perspectives you can offer.

9. Update for E-E-A-T Improvement

The Prompt: "Rewrite this content to improve its E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). Add relevant credentials, cite authoritative sources, include first-hand experiences, and demonstrate deeper expertise on [topic]. Maintain optimization for [keyword]. Content: [paste your content]"

When to Use It: When your content needs to demonstrate more expertise and trustworthiness to rank better, especially for YMYL (Your Money, Your Life) topics.

Variations:

• "Enhance this medical content with more authoritative citations and expert perspectives."
• "Add experiential elements and professional credentials to strengthen E-E-A-T signals."

Additional Information Required: The original content, primary keyword, relevant credentials or expertise you can showcase, and authoritative sources to cite.

10. Featured Snippet Optimization

The Prompt: "Rewrite this content to optimize for featured snippet placement. Include a clear, direct answer to the question '[target question]' near the beginning, followed by a structured explanation with subheadings, bullet points, or numbered steps as appropriate. Maintain optimization for [keyword]. Content: [paste your content]"

When to Use It: When you want to position your content to capture featured snippets for specific search queries.

Variations:

• "Restructure this content to directly answer '[question]' in a format suitable for a definition featured snippet."
• "Transform this content into a step-by-step guide optimized for a 'how-to' featured snippet."

Additional Information Required: The original content, target question you want to answer, primary keyword, and preferred snippet type (paragraph, list, table, etc.).

11. Local SEO Content Adaptation

The Prompt: "Rewrite this content to optimize it for local search in [location]. Incorporate local landmarks, regional terminology, and location-specific information while maintaining the core message and focus on [primary keyword]. Content: [paste your content]"

When to Use It: When adapting general content for local SEO purposes or creating location-specific versions of existing content.

Variations:

• "Localize this general guide for the [city] market with relevant local examples."
• "Adapt this content for [region] readers by incorporating local context and terminology."

Additional Information Required: The original content, target location, primary keyword, and any specific local references or information to include.

12. Voice Search Optimization

The Prompt: "Rewrite this content to optimize for voice search queries. Incorporate conversational, question-based phrases that people might speak rather than type. Focus on long-tail conversational keywords while maintaining the core information about [topic]. Content: [paste your content]"

When to Use It: When adapting content to capture growing voice search traffic or targeting conversational queries.

Variations:

• "Transform this technical content into a more conversational format optimized for voice search."
• "Restructure this content around natural language questions people might ask their voice assistants."

Additional Information Required: The original content, list of conversational keyword phrases or questions to target, and your primary topic focus.

13. Content Consolidation

The Prompt: "Combine and rewrite these [number] related articles into one comprehensive, authoritative piece on [topic]. Eliminate redundancies, create a cohesive structure, and ensure the new content is thoroughly optimized for [primary keyword]. Original content pieces: [paste multiple content pieces]"

When to Use It: When you have multiple thin or overlapping content pieces that would perform better as a single, comprehensive resource.

Variations:

• "Merge these three related blog posts into one definitive guide on [topic]."
• "Create a single authoritative resource from these overlapping articles while eliminating duplicate content."

Additional Information Required: All original content pieces to be consolidated, primary keyword for the new piece, and preferred structure for the consolidated content.

14. Schema-Ready Content Restructuring

The Prompt: "Rewrite this content to align with [specific schema type] structured data requirements. Include clear sections for [list relevant schema properties], while maintaining optimization for [keyword] and preserving the core information. Content: [paste your content]"

When to Use It: When preparing content to support specific schema markup implementation for rich results in search.

Variations:

• "Restructure this recipe content to include explicit sections for ingredients, preparation time, cooking steps, and nutritional information."
• "Reformat this review content to clearly separate ratings, pros, cons, and summary sections."

Additional Information Required: The original content, target schema type (Recipe, FAQ, HowTo, Review, etc.), specific schema properties to address, and primary keyword.

15. Passage Ranking Optimization

The Prompt: "Rewrite this content with clearly defined, self-contained passages that each address a specific aspect of [topic]. Each passage should be optimized for its own relevant keywords while contributing to the overall focus on [primary keyword]. Ensure each section can stand alone as a valuable answer to a specific query. Content: [paste your content]"

When to Use It: When optimizing for Google's passage ranking to help specific sections of your content rank for relevant queries.

Variations:

• "Restructure this comprehensive guide into distinct, self-contained sections that can rank independently."
• "Create clearly defined passages within this content, each targeting specific long-tail keywords."

Additional Information Required: The original content, primary keyword, list of specific subtopics or questions each passage should address, and relevant keywords for each passage.

Tips on How to Write Claude AI SEO Prompts for Content Rewriting

1. Be specific about your SEO goals - Clearly state whether you're targeting specific keywords, improving readability, or addressing particular ranking factors.
2. Provide context about the original content - Include information about why the content needs rewriting and what's currently working or not working.
3. Include target keywords explicitly - List primary and secondary keywords you want to maintain or incorporate in the rewritten content.
4. Specify content structure preferences - Mention if you want specific heading structures, paragraph lengths, or formatting elements.
5. Set clear parameters for length - Indicate whether you want the content condensed, expanded, or kept at a similar length.
6. Describe your target audience - Help Claude understand who will be reading the content so it can adjust tone and complexity appropriately.
7. Include instructions about links and citations - Specify how to handle existing links, citations, or references in the rewritten content.
8. Request before/after examples - Ask Claude to show specific examples of how it transformed certain sections for better understanding.
9. Use iterative prompting - Start with a basic rewrite, then follow up with more specific instructions to refine the output.
10. Provide feedback on initial results - Tell Claude what aspects of the rewrite worked well and what needs further improvement.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms your content marketing and SEO workflow by providing a powerful platform for managing and executing AI prompts at scale. Instead of crafting prompts from scratch each time you need to rewrite content, AirOps allows you to create, save, and refine effective prompt templates that consistently deliver quality results.

With AirOps, you can:

• Store your most effective content rewriting prompts in a centralized library
• Collaborate with team members on prompt development and refinement
• Batch process multiple content pieces using proven prompt templates
• Track performance of different prompt strategies to optimize your approach
• Integrate rewritten content directly into your content management workflow

The platform's intuitive interface makes it accessible to both technical and non-technical team members, democratizing access to AI-powered content optimization. This means your entire marketing team can leverage the power of AI for content rewriting without needing specialized prompt engineering skills.

By incorporating AirOps into your SEO strategy, you'll not only save countless hours on content refreshes but also achieve more consistent, high-quality results that drive better search performance. Ready to transform your content rewriting process? Visit AirOps today to discover how our platform can streamline your SEO content optimization workflow.

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