15 AI Marketing Prompts for Copywriting

AI marketing prompts for copywriting are pre-written instructions that guide AI tools to generate specific types of marketing content. These prompts serve as clear directions for AI systems, helping marketers create compelling copy for various channels including social media, email campaigns, product descriptions, and blog posts.

What are AI marketing prompts for copywriting? They're structured inputs that tell AI exactly what kind of marketing content you need, complete with context about your brand voice, target audience, and specific goals. Good prompts include details about tone, format, key messages, and desired outcomes, allowing AI to produce relevant copy that aligns with your marketing objectives while saving you significant time and creative energy.

What are the Best AI Marketing Prompts for Copywriting?

1. Product Description Generator

The Prompt: "Create a persuasive product description for [product name] that highlights its [3 key features], addresses the pain points of [target audience], and includes a clear call to action. Keep the tone [brand tone] and limit to [word count]."

When to Use It: When launching new products or refreshing existing listings on your website, Amazon store, or other e-commerce platforms.

Variations:

• "Write a technical product description for [product] focusing on specifications for knowledgeable buyers."
• "Create a benefits-focused product description that emphasizes how [product] improves daily life."

Additional Information Required: Product name, key features/benefits, target audience demographics, brand tone (professional, casual, luxury, etc.), and word count limitations.

2. Email Subject Line Creator

The Prompt: "Generate 10 high-converting email subject lines for a [campaign type] promoting [offer/product] to [audience segment]. The subject lines should create urgency without sounding spammy and stay under 50 characters."

When to Use It: When planning email marketing campaigns and needing subject lines that improve open rates.

Variations:

• "Create 5 question-based subject lines that spark curiosity about [new product/service]."
• "Write 5 personalized subject lines that make [audience] feel specially selected for this offer."

Additional Information Required: Campaign type (promotional, newsletter, announcement), offer details, audience segment information, and any brand voice guidelines.

3. Social Media Post Series

The Prompt: "Create a week-long series of 5 social media posts for [platform] that tell a cohesive story about [product/service/campaign]. Each post should be [character count] and include a suggestion for visuals and a relevant hashtag strategy."

When to Use It: When planning social media content calendars or launching campaigns that require consistent messaging across multiple posts.

Variations:

• "Develop 3 educational posts about [industry topic] that position our brand as a thought leader."
• "Create 4 user-generated content prompts that will encourage followers to share their experiences with our [product]."

Additional Information Required: Target platform, campaign details, character limitations, brand voice, and any specific hashtags or themes to include.

4. Blog Post Outline Creator

The Prompt: "Generate a detailed outline for a 1,500-word blog post titled '[blog title]' targeting the keyword '[primary keyword]'. Include an introduction, 5 main sections with subheadings, and a conclusion with a call to action directing readers to [desired action]."

When to Use It: When planning content marketing pieces and needing structured outlines to guide writing or delegate to team members.

Variations:

• "Create an outline for a comparison post between [product A] and [product B] highlighting our competitive advantages."
• "Develop a how-to guide outline teaching readers to solve [specific problem] using our [product/service]."

Additional Information Required: Blog post title or topic, target keywords, word count, target audience, and desired reader action.

5. Value Proposition Refiner

The Prompt: "Rewrite our current value proposition: '[current statement]' to make it more compelling for [target audience]. Focus on [key benefit] and keep it under 20 words while maintaining our [brand voice]."

When to Use It: When refreshing website copy, pitch decks, or marketing materials and needing a clearer, more impactful value statement.

Variations:

• "Create 3 alternative value propositions emphasizing different aspects of our solution: [aspect 1], [aspect 2], and [aspect 3]."
• "Write a value proposition specifically for our [product/service] that differentiates it from [competitor]."

Additional Information Required: Current value proposition, target audience details, key benefits to emphasize, and brand voice characteristics.

6. Ad Copy Generator

The Prompt: "Write 3 versions of ad copy for a [platform] campaign promoting [product/service]. Each version should have a headline (max 30 characters), main text (max 90 characters), and a clear CTA. Target audience is [audience details] and our goal is to [campaign objective]."

When to Use It: When creating paid advertising campaigns across social media or search platforms.

Variations:

• "Create ad copy that addresses the objection that [product] is too expensive by focusing on its long-term value."
• "Write ad copy highlighting a limited-time offer with a sense of urgency without using cliché phrases."

Additional Information Required: Ad platform, product/service details, character limitations, target audience, campaign objective, and any specific features or offers to highlight.

7. Customer Testimonial Prompt

The Prompt: "Based on these customer feedback points: [list key points from reviews], create 3 concise, authentic-sounding testimonial snippets we can use in our marketing materials for [product/service]. Each should highlight a different benefit and include a hypothetical customer name and role."

When to Use It: When you have raw customer feedback but need help formatting it into compelling testimonials for websites, brochures, or case studies.

Variations:

• "Create before-and-after style testimonials showing the transformation customers experienced with our [product/service]."
• "Write testimonials specifically addressing common objections potential customers have about [product/service]."

Additional Information Required: Customer feedback points, product/service information, key benefits to highlight, and target audience.

8. FAQ Content Creator

The Prompt: "Generate 10 question-and-answer pairs for an FAQ section about [product/service/topic]. Questions should address common concerns of [target audience], and answers should be informative yet concise (30-50 words each) while subtly highlighting our [unique selling points]."

When to Use It: When developing website FAQ sections, knowledge bases, or preparing sales teams with standardized responses.

Variations:

• "Create FAQ content specifically addressing concerns during the [specific stage] of the buyer's journey."
• "Write technical FAQ answers that simplify complex aspects of [product/service] for non-expert users."

Additional Information Required: Product/service details, target audience pain points or common questions, unique selling points, and preferred answer length.

9. Call-to-Action Generator

The Prompt: "Create 5 compelling call-to-action phrases for [specific location/campaign] that will encourage [target audience] to [desired action]. Each CTA should be 2-5 words, action-oriented, and create a sense of [emotion/benefit]."

When to Use It: When finalizing marketing materials and needing strong action triggers for buttons, banners, or closing statements.

Variations:

• "Write CTAs specifically for email campaigns that avoid generic phrases like 'Click Here' or 'Learn More'."
• "Create CTAs for different stages of awareness: problem aware, solution aware, and product aware."

Additional Information Required: Placement location, target audience, desired action, word count limitations, and the emotion or benefit you want to convey.

10. Brand Story Narrative

The Prompt: "Write a compelling 200-word brand story for [company name] that highlights our origin around [founding story elements], emphasizes our mission to [mission statement], and connects emotionally with [target audience] through shared values of [key values]."

When to Use It: When developing or refreshing "About Us" pages, company introductions, or pitch materials.

Variations:

• "Create a founder's story that emphasizes the personal connection to the problem our [product/service] solves."
• "Write a brand evolution narrative showing how we've grown while staying true to our core values."

Additional Information Required: Company name, founding story elements, mission statement, target audience details, core values, and word count.

11. Feature-to-Benefit Converter

The Prompt: "Transform these technical features of [product/service]: [list 5 features] into compelling benefit statements that show [target audience] how each feature improves their life or solves their problems."

When to Use It: When you have technical product information that needs translation into customer-focused benefits for marketing materials.

Variations:

• "Create 'So What' statements that connect each feature to emotional benefits for customers."
• "Write benefit statements specifically addressing how our features outperform [competitor] offerings."

Additional Information Required: Product/service name, list of technical features, target audience details, and their primary pain points.

12. Case Study Framework

The Prompt: "Create an outline for a case study about how [client/company type] achieved [specific results] using our [product/service]. Include sections for the challenge, solution, implementation process, measurable outcomes, and client testimonial prompts."

When to Use It: When documenting customer success stories and needing a structured approach to highlight results.

Variations:

• "Develop a mini case study format for social media highlighting just the problem and results in under 150 words."
• "Create a comparative case study framework showing results before and after implementing our solution."

Additional Information Required: Client type or industry, specific results achieved, product/service used, implementation timeline, and key challenges overcome.

13. Newsletter Template Creator

The Prompt: "Design a content structure for a monthly newsletter for [business type] targeting [audience]. Include sections for [list desired sections], with suggested word counts for each section and sample headlines that would attract high open rates."

When to Use It: When establishing or refreshing email marketing programs and needing consistent templates.

Variations:

• "Create a welcome series newsletter template with 5 emails that gradually introduce new subscribers to our brand."
• "Develop a product-focused newsletter template that can showcase new items without feeling too promotional."

Additional Information Required: Business type, target audience, desired newsletter sections, frequency, and overall goals of the newsletter program.

14. Headline Formula Generator

The Prompt: "Create 10 headline formulas for [content type] about [topic/industry] that we can use repeatedly by plugging in different specifics. Each formula should trigger [emotion/response] and appeal to [audience type]."

When to Use It: When building a content strategy and wanting consistent, proven headline structures that can be adapted for different pieces.

Variations:

• "Generate headline formulas specifically for comparison content between products or services."
• "Create headline templates that work well for SEO while still being compelling to human readers."

Additional Information Required: Content type (blog posts, emails, social media), topic or industry focus, desired emotional response, and target audience characteristics.

15. Landing Page Section Copy

The Prompt: "Write conversion-focused copy for the [specific section] of our landing page for [product/service/offer]. The copy should address the objection that [common objection], highlight [key benefit], and include a transition to the next section about [next section topic]. Keep the tone [brand voice] and limit to [word count]."

When to Use It: When creating or optimizing landing pages and needing section-by-section copy that flows well together.

Variations:

• "Create copy for an FAQ accordion section that preemptively addresses the top 5 sales objections."
• "Write social proof section copy that frames customer testimonials and statistics effectively."

Additional Information Required: Landing page section (hero, features, benefits, etc.), product/service details, common objections to address, key benefits, brand voice, and word count limitations.

Tips on How to Write AI Marketing Prompts for Copywriting

1. Start with your end goal: Before writing a prompt, clarify exactly what you want the final copy to achieve—whether it's to inform, persuade, entertain, or drive a specific action.
2. Be specific about format: Clearly state if you want bullet points, paragraphs, a specific word count, or other structural elements in your generated copy.
3. Include brand voice guidelines: Mention whether your brand voice is professional, conversational, humorous, authoritative, or any other specific tone to maintain consistency.
4. Provide context: Give background information about your product, service, or company that helps the AI understand what makes your offering unique.
5. Define your audience: Include details about who will read the copy, including their demographics, pain points, motivations, and level of familiarity with your product or industry.
6. Add constraints: Setting limitations like character count or specific words to include/avoid helps generate more focused, usable content.
7. Use the "refine and revise" technique: Start with a basic prompt, review the output, then create a follow-up prompt asking for specific improvements.
8. Include examples: When possible, share examples of copy you like or previous successful content to guide the AI toward your preferred style.
9. Ask for variations: Request multiple versions of the same copy to give yourself options to choose from or combine.
10. Test and iterate: Keep track of which prompts produce the best results and refine your approach over time.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams work with AI by providing a robust platform designed specifically for creating, managing, and optimizing AI prompts at scale. Rather than starting from scratch with each copywriting task, AirOps offers specialized templates and workflows that streamline the entire process.

With AirOps, marketing teams can:

• Store and organize proven prompts in a centralized library
• Collaborate on prompt development across departments
• Track which prompts deliver the highest quality marketing copy
• Maintain brand consistency across all AI-generated content
• Scale content production without sacrificing quality

The platform's user-friendly interface makes advanced AI capabilities accessible to marketers regardless of their technical background. By removing the trial and error from prompt engineering, AirOps helps marketing teams produce more effective copy in less time.

Whether you're creating product descriptions, email campaigns, social media content, or blog posts, AirOps provides the infrastructure needed to turn AI from an occasional tool into a core part of your marketing workflow.

Ready to transform your marketing copywriting process? Visit AirOps today to discover how our specialized AI prompt platform can help your team create more effective marketing content at scale.