15 Generative AI Prompts for Marketing

Generative AI has become an essential tool for marketers looking to streamline their creative processes, generate fresh ideas, and scale their content production. By using strategic prompts, you can harness AI to create everything from compelling social media posts to in-depth market analyses, all while maintaining your brand's unique voice and messaging.

Generative AI prompts for marketing are specific instructions given to AI tools that guide them to create marketing-related content. These prompts act as a blueprint, providing the AI with context, parameters, and goals to generate relevant marketing materials. When crafted effectively, these prompts can help you quickly produce high-quality content for campaigns, social media, emails, and more, saving you time while still delivering results that align with your marketing objectives.

What are the Best Generative AI Prompts for Marketing?

1. Create a Content Strategy Roadmap

The Prompt: "Create a 3-month content strategy roadmap for [product/service] targeting [audience], including content types, themes, and distribution channels that align with [specific business goal]."

When to Use It: When planning quarterly marketing initiatives or launching a new product/service that requires a comprehensive content approach.

Variations:

• "Develop a content strategy for [upcoming seasonal campaign] with weekly content suggestions."
• "Create a B2B content roadmap focusing on [industry pain point] with appropriate formats for each stage of the buyer journey."

Additional Information Required: Your product/service details, target audience demographics, business goals (lead generation, brand awareness, sales), and any existing content performance data.

2. Generate Brand Voice Guidelines

The Prompt: "Develop brand voice guidelines for [company name] that reflect our values of [list 3-5 core values] and appeal to [target audience]. Include examples of do's and don'ts for different marketing channels."

When to Use It: When establishing or refreshing your brand identity, or when onboarding new marketing team members who need to understand your communication style.

Variations:

• "Create brand voice guidelines that differentiate us from competitors like [competitor names]."
• "Develop tone of voice examples for different customer scenarios (complaints, inquiries, celebrations)."

Additional Information Required: Company values, mission statement, target audience information, competitor examples, and any existing brand materials.

3. Write Email Sequences

The Prompt: "Write a 5-email nurture sequence for new subscribers interested in [product/service], starting with a welcome email and ending with a soft offer for [specific product/tier/service]."

When to Use It: When setting up automated email campaigns to welcome new subscribers, nurture leads, or re-engage inactive customers.

Variations:

• "Create a post-purchase email sequence for [product] that encourages reviews and repeat purchases."
• "Write an abandoned cart recovery email series with increasing urgency and incentives."

Additional Information Required: Product details, target audience pain points, unique selling propositions, any special offers or incentives, and your typical email open and click-through rates.

4. Craft Social Media Captions

The Prompt: "Write 10 social media captions for [platform] to promote [product/service] highlighting benefits such as [list 3 key benefits]. Each caption should be under 150 characters and include a clear call to action."

When to Use It: When planning your social media content calendar or preparing for a product launch or promotional campaign.

Variations:

• "Create 5 question-based Instagram captions that spark conversation about [industry topic]."
• "Write LinkedIn post captions that position our company as thought leaders in [industry]."

Additional Information Required: Platform-specific requirements, product features and benefits, target audience interests, and any hashtags or campaign-specific language to include.

5. Develop Customer Success Stories

The Prompt: "Create an outline for a customer success story featuring [customer type] who solved [specific problem] using our [product/service], resulting in [measurable outcome]."

When to Use It: When you need to showcase real-world applications of your products or services through customer testimonials and case studies.

Variations:

• "Write a problem-solution-results customer story in the voice of our client [client type]."
• "Create a Q&A format customer testimonial highlighting unexpected benefits of our service."

Additional Information Required: Customer type or industry, specific challenges they faced, how your product helped, quantifiable results, and any direct quotes from the customer if available.

6. Create Competitive Analysis Framework

The Prompt: "Develop a competitive analysis framework for [your product/service] versus [2-3 competitors] examining pricing, features, market positioning, and customer reviews. Include suggestions for competitive advantages we should highlight in our marketing."

When to Use It: When entering a new market, launching a new product, or refreshing your marketing strategy to better differentiate from competitors.

Variations:

• "Create a SWOT analysis template customized for our position in the [industry] market."
• "Develop a competitive matrix that visualizes our strengths against key competitors."

Additional Information Required: Your product specifications, pricing structure, known competitor information, target market, and your current marketing positioning.

7. Generate PPC Ad Copy

The Prompt: "Write 5 Google Ads headlines and 3 descriptions for [product/service] targeting the keyword '[primary keyword]'. Highlight [unique selling point] and include a clear call to action."

When to Use It: When creating or refreshing paid search campaigns to improve click-through rates and conversion.

Variations:

• "Create Facebook ad copy variations for different audience segments: [list segments]."
• "Write A/B test versions of display ad copy focusing on different benefits: [benefit 1] vs [benefit 2]."

Additional Information Required: Target keywords, character limits for the platform, unique selling propositions, target audience pain points, and desired conversion action.

8. Draft Press Release Templates

The Prompt: "Create a press release template for [type of announcement] that highlights our company's position in [industry]. Include placeholders for quotes, data points, and boilerplate information."

When to Use It: When preparing for product launches, company milestones, or other newsworthy events that require media outreach.

Variations:

• "Write a press release announcing our new partnership with [partner type] focusing on customer benefits."
• "Create a press release framework for quarterly business results with appropriate financial language."

Additional Information Required: Company background, industry context, type of announcements you typically make, key stakeholders who might be quoted, and your standard boilerplate information.

9. Build Marketing Survey Questions

The Prompt: "Generate 15 customer survey questions to gather insights about [specific aspect of customer experience/product usage]. Include a mix of multiple-choice, rating scales, and open-ended questions."

When to Use It: When you need to collect customer feedback for product development, satisfaction measurement, or marketing research.

Variations:

• "Create pre and post-purchase survey questions to track customer satisfaction changes."
• "Develop market research questions to identify new opportunities in the [specific] market segment."

Additional Information Required: Your research objectives, target respondents, specific aspects of the customer experience you want to measure, and how you plan to use the data.

10. Create Product Launch Messaging

The Prompt: "Develop key messaging for the launch of [new product/feature], including main value proposition, 3 supporting points, and messaging tailored for [list 2-3 customer segments]."

When to Use It: When preparing for a new product or feature launch and needing consistent messaging across all marketing channels.

Variations:

• "Create a messaging hierarchy for [product] launch with primary, secondary, and tertiary messages."
• "Develop product messaging that addresses specific objections from [customer segment]."

Additional Information Required: Product features and benefits, target audience segments and their specific pain points, competitive landscape, and launch timeline.

11. Generate Content Repurposing Ideas

The Prompt: "Suggest 10 ways to repurpose our [existing content piece] into different formats for [list 2-3 channels], maintaining the core message about [main topic]."

When to Use It: When looking to maximize the value of existing content and extend its reach across different platforms and audiences.

Variations:

• "Create a plan to transform our [webinar/podcast] into 8 different content pieces."
• "Suggest ways to repurpose our annual report data into engaging social media content."

Additional Information Required: The original content piece, its key messages, target platforms, audience preferences on each platform, and any performance data from the original content.

12. Craft Influencer Outreach Templates

The Prompt: "Write an influencer outreach email template for promoting [product/campaign] that can be personalized for [influencer type]. Include clear value proposition for the influencer and specific collaboration details."

When to Use It: When planning influencer marketing campaigns and needing to reach out to potential partners in an engaging, professional way.

Variations:

• "Create a follow-up email sequence for influencers who haven't responded to initial outreach."
• "Develop a brief for influencers explaining our campaign goals and content guidelines."

Additional Information Required: Product or campaign details, target influencer types, collaboration terms, compensation information, and campaign timeline.

13. Develop Crisis Communication Plans

The Prompt: "Create a crisis communication plan template for [potential crisis scenario] including initial response statements, stakeholder communication sequence, and social media guidelines."

When to Use It: When preparing for potential PR issues or when you need to respond quickly to an emerging crisis situation.

Variations:

• "Develop response templates for social media criticism about [sensitive topic]."
• "Create an internal/external communication flow chart for [specific crisis type]."

Additional Information Required: Potential crisis scenarios relevant to your industry, key stakeholders, communication channels, and company values that should guide your response.

14. Write Webinar Scripts

The Prompt: "Create a webinar script outline for a 45-minute presentation on [topic] targeting [audience]. Include opening hook, key teaching points, audience engagement moments, and a call to action for [specific next step]."

When to Use It: When planning webinars, virtual events, or video content that requires structured, engaging dialogue.

Variations:

• "Develop a Q&A section for a webinar addressing common concerns about [topic]."
• "Write a panel discussion guide for a virtual event featuring experts discussing [industry trend]."

Additional Information Required: Webinar topic, audience knowledge level, key learning objectives, speaker information, visual aids or demos planned, and desired audience action after the webinar.

15. Generate A/B Testing Ideas

The Prompt: "Suggest 8 A/B testing ideas for our [specific marketing asset] to improve [conversion metric]. For each test, include the element to test, variation ideas, and how to measure success."

When to Use It: When looking to optimize marketing performance through data-driven testing of different content, design, or messaging variations.

Variations:

• "Create email subject line A/B test ideas to improve open rates for our [specific] audience."
• "Develop landing page A/B tests focusing on improving form completion rates."

Additional Information Required: Current performance metrics, marketing asset details, target audience, past test results if available, and specific conversion goals.

Tips on How to Write Generative AI Prompts for Marketing

1. Be specific about your audience - Include demographic and psychographic details about who the content is for to make it more targeted.
2. Define your brand voice - Mention your brand's tone (professional, friendly, authoritative, etc.) to maintain consistency.
3. Include context - Provide background information about your product, service, or campaign to ground the AI in your specific marketing situation.
4. Specify formats and constraints - Mention word counts, character limits, or structural requirements to get usable content right away.
5. Add examples - When possible, include examples of content you like to help the AI understand your preferences.
6. Focus on benefits, not just features - Ask the AI to emphasize how your offerings solve customer problems rather than just listing specifications.
7. Request multiple options - Ask for several variations to give yourself choices and spark additional ideas.
8. Include your USP - Clearly state your unique selling proposition so it can be incorporated into the generated content.
9. Mention competitors - For comparative content, name specific competitors to get more relevant positioning.
10. Break complex requests into steps - For comprehensive marketing materials, provide step-by-step instructions rather than one complex prompt.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your marketing content creation to the next level by providing a powerful platform designed specifically for prompt management and AI content generation. Rather than starting from scratch with each marketing initiative, AirOps allows you to save, organize, and optimize your most effective prompts for consistent results.

With AirOps, marketing teams can:

• Store and categorize proven prompts by campaign, channel, or content type
• Collaborate on prompt refinement to continuously improve results
• Scale content production without sacrificing quality or brand consistency
• Integrate AI-generated content directly into your marketing workflow
• Track prompt performance to understand what drives the best results

The platform eliminates the trial and error typically associated with AI prompts, allowing your marketing team to focus on strategy and creativity rather than prompt engineering. This efficiency translates to faster campaign deployment, more consistent messaging, and better overall marketing performance.

Ready to transform your marketing content creation process? Visit AirOps today to discover how our AI prompt management platform can help you produce better marketing content in less time, giving your team the freedom to focus on what matters most—connecting with your audience and driving results.