15 AI Marketing Prompts for Generative Content

AI marketing prompts are specific instructions or questions designed to guide AI tools in creating marketing-related content. These prompts help marketers leverage artificial intelligence to generate ideas, copy, and strategies that align with their brand goals and target audience needs.

What are AI marketing prompts for generative content? They're structured requests that tell AI exactly what type of marketing content to create—whether that's social media posts, email subject lines, blog outlines, or ad copy. By providing the right context, tone, and parameters in your prompt, you can direct AI to produce relevant, on-brand marketing materials that save you time while maintaining quality and creativity.

What are the Best AI Marketing Prompts for Generative Content?

1. Content Strategy Planning Prompt

The Prompt: "Create a quarterly content strategy for [product/service] targeting [audience] with specific themes for each month based on [business goals]. Include content types, platforms, and KPIs to track."

When to Use It: When planning your content calendar or refreshing your content strategy approach for upcoming quarters.

Variations:

• "Develop a 6-month content roadmap for [product launch] with pre-launch, launch, and post-launch content ideas."
• "Design a content strategy that integrates [upcoming industry events] into our regular posting schedule."

Additional Information Required: Your product/service details, target audience demographics, business objectives, any seasonal considerations, and key performance metrics.

2. Audience Persona Development Prompt

The Prompt: "Create a detailed audience persona for [target segment] including demographics, daily challenges, content preferences, online behaviors, and buying triggers. Explain how our [product/service] addresses their specific needs."

When to Use It: When refining your understanding of key audience segments or preparing to target a new customer group.

Variations:

• "Build a comparison between our primary and secondary audience personas, highlighting key differences in messaging approach."
• "Develop a day-in-the-life narrative for our ideal customer that reveals content consumption habits."

Additional Information Required: Any existing customer data, survey results, industry trends, and your product's unique selling points.

3. Social Media Caption Generator

The Prompt: "Write 5 engaging social media captions for [platform] promoting [product/feature] that incorporate [brand voice] and drive users to [specific action]. Each caption should be under [character limit] and include hashtag suggestions."

When to Use It: When creating social media content batches or preparing for product launches and promotions.

Variations:

• "Create a series of Instagram captions that tell a sequential story about [product benefit] over 5 posts."
• "Write Twitter posts that respond to common industry objections about [topic] while promoting our solution."

Additional Information Required: Platform specifications, product details, brand voice guidelines, call-to-action goals, and any seasonal or timely references.

4. Email Marketing Sequence Creator

The Prompt: "Design a 5-email nurture sequence for [customer segment] at the [funnel stage] that educates them about [topic/product] and guides them toward [conversion goal]. Include subject lines, preview text, and primary content blocks for each email."

When to Use It: When building automated email sequences or refreshing your email marketing approach.

Variations:

• "Create a win-back email campaign for dormant customers who haven't purchased in 6 months."
• "Design an onboarding email sequence for new subscribers that introduces our product ecosystem."

Additional Information Required: Customer segment details, their current relationship with your brand, specific pain points, product benefits, and desired conversion actions.

5. Product Description Optimizer

The Prompt: "Rewrite the product description for [product name] to highlight [key benefits] and address [customer pain points]. Use [tone] language and incorporate [SEO keywords] naturally. Structure with bullet points for features and paragraph format for benefits."

When to Use It: When launching new products or refreshing existing product listings to improve conversion rates.

Variations:

• "Create three different product description approaches: feature-focused, benefit-focused, and story-based."
• "Write a product description that specifically addresses objections about [common concern]."

Additional Information Required: Current product description, technical specifications, target keywords, unique selling points, and customer feedback.

6. Blog Post Outline Generator

The Prompt: "Create a detailed outline for a [word count] blog post titled '[working title]' targeting the keyword '[primary keyword]'. Include an introduction, [number] main sections with subheadings, data points to research, and a conclusion with next steps. Suggest related keywords to incorporate throughout."

When to Use It: When planning blog content that needs to serve both SEO and audience education purposes.

Variations:

• "Develop an expert guide outline that positions our brand as a thought leader on [topic]."
• "Create an outline for a comparison post between our product and top competitors."

Additional Information Required: Target keyword research, audience knowledge level, content goals, any specific points to include, and preferred content structure.

7. Ad Copy Variation Generator

The Prompt: "Write 4 versions of ad copy for [platform] promoting [product/offer] to [target audience]. Each version should have a different emotional appeal (logic, fear, aspiration, urgency) while highlighting [key benefit]. Include headline, main copy, and call-to-action for each."

When to Use It: When creating A/B tests for advertising campaigns or launching new promotions.

Variations:

• "Create ad copy variations that address different stages of the buyer journey."
• "Write ad copy that responds to specific competitor claims with our unique advantages."

Additional Information Required: Platform requirements, character limits, offer details, audience pain points, and unique selling propositions.

8. Case Study Framework Builder

The Prompt: "Create a framework for a case study about how [client type] achieved [specific results] using our [product/service]. Include sections for customer background, challenge, solution implementation, measurable outcomes, and future plans. Suggest questions to ask the client during the interview process."

When to Use It: When documenting customer success stories or preparing to interview clients for testimonials.

Variations:

• "Design a video case study script that captures the emotional journey of the customer."
• "Create a one-page case study template that highlights ROI metrics for [industry]."

Additional Information Required: Client information, implementation details, results data, unique challenges overcome, and key product features utilized.

9. SEO Content Gap Analyzer

The Prompt: "Based on these top-ranking articles for '[keyword]', identify content gaps our new article should address. Suggest a unique angle, missing subtopics, and questions users are asking that competitors aren't answering well. Recommend a content structure that would be most valuable to our audience."

When to Use It: When planning content that needs to outperform existing search results for important keywords.

Variations:

• "Analyze these competitor articles and suggest how we can create a 10x better resource on [topic]."
• "Identify trending questions about [topic] that aren't being addressed by current search results."

Additional Information Required: URLs of top-ranking content, your target keyword, audience needs, and your existing content on related topics.

10. Value Proposition Refiner

The Prompt: "Refine our value proposition for [product/service] targeting [audience segment]. Create 5 variations that each emphasize a different key benefit while addressing the primary pain point of [customer challenge]. Keep each version under 20 words."

When to Use It: When sharpening your messaging or testing different value propositions for marketing materials.

Variations:

• "Create value proposition statements for different buyer personas that address their specific priorities."
• "Develop a value proposition ladder that scales from functional benefits to emotional and social benefits."

Additional Information Required: Current value proposition, product features and benefits, customer pain points, competitive positioning, and brand voice guidelines.

11. Landing Page Copy Framework

The Prompt: "Create a complete copy framework for a landing page promoting [offer/product] to [target audience]. Include headline options, subheadline, 3-5 benefit sections with headers and supporting text, objection handling sections, testimonial prompts, and call-to-action variations."

When to Use It: When building new landing pages or optimizing existing pages for better conversion rates.

Variations:

• "Design a long-form sales page structure for [high-ticket offer] that walks prospects through the full decision journey."
• "Create a minimalist landing page framework focused solely on getting [lead generation action]."

Additional Information Required: Offer details, audience pain points and desires, unique selling points, proof elements available, and conversion goals.

12. Video Script Template

The Prompt: "Write a script for a [length] [video type] about [topic/product] for [platform]. Structure it with an attention-grabbing opening, problem statement, solution introduction, benefit explanation, proof points, and clear call-to-action. Include on-screen text suggestions and b-roll recommendations."

When to Use It: When planning video content for marketing channels or product demonstrations.

Variations:

• "Create a script for a customer testimonial video that guides the interviewer and subject."
• "Develop a script for a product tutorial that addresses common user questions."

Additional Information Required: Video length, platform requirements, key messages, audience knowledge level, and visual elements available.

13. Headline Swipe File Generator

The Prompt: "Generate 20 headline formulas for [content type] about [topic/product] using proven copywriting frameworks (like how-to, numbered lists, questions, etc.). For each formula, provide 2 specific examples customized to our [industry/product]."

When to Use It: When building a library of headline approaches or brainstorming titles for upcoming content.

Variations:

• "Create headline options that specifically address different customer pain points."
• "Generate headline variations optimized for different platforms (email, social, blog, ads)."

Additional Information Required: Content purpose, target keywords, audience pain points, and any character limitations.

14. Competitor Messaging Analyzer

The Prompt: "Analyze the messaging approach of these competitors: [list competitors]. For each, identify their primary value proposition, tone of voice, key benefits emphasized, customer pain points addressed, and calls-to-action used. Then suggest how our messaging can differentiate while addressing similar customer needs."

When to Use It: When refining your positioning or preparing to enter competitive markets.

Variations:

• "Compare how competitors talk about [specific feature] and suggest how we can position our version better."
• "Analyze the messaging gaps in the market that our brand can uniquely fill."

Additional Information Required: Competitor website URLs, your brand positioning, target audience, and unique product advantages.

15. Customer Survey Question Designer

The Prompt: "Create a set of 10 questions for a customer survey about [topic/product experience] that will give us actionable marketing insights. Include a mix of multiple-choice, scale, and open-ended questions. For each question, explain what marketing decision it will help inform."

When to Use It: When preparing to gather customer feedback to inform marketing strategies.

Variations:

• "Design a short post-purchase survey focused on understanding how customers found us."
• "Create questions that help us understand customer objections before purchase."

Additional Information Required: Survey goals, customer relationship stage, previous survey data if available, and specific marketing decisions you need to make.

Tips on How to Write AI Marketing Prompts for Generative Content

1. Start with your end goal - Before writing your prompt, clarify exactly what you want the output to help you accomplish.
2. Be specific about format - Clearly state if you want bullet points, paragraphs, sections with headers, or any other structural elements.
3. Define your audience - Always include who the content is for, as this shapes tone, complexity, and messaging.
4. Include brand guidelines - Mention your brand voice, prohibited language, and key messaging to maintain consistency.
5. Provide context - Give background information about your product, industry, or campaign to ground the AI's response.
6. Use examples - When possible, include samples of content you like to guide the AI toward your preferred style.
7. Request multiple options - Ask for variations to give yourself choices rather than settling for the first output.
8. Specify length - Indicate word count ranges or other size parameters to get appropriately scaled content.
9. Include constraints - Mention any limitations like avoiding certain topics or adhering to regulatory requirements.
10. Build in iteration - Structure complex requests as multi-step prompts, refining the output at each stage.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams interact with AI, making prompt engineering accessible and effective for everyone on your team. The platform provides specialized tools that help marketers create, save, and optimize prompts for consistent, high-quality content generation.

With AirOps, you can build a library of proven marketing prompts tailored to your brand voice and audience needs. This allows your team to quickly generate everything from social media content to email campaigns without starting from scratch each time. The platform's collaborative features enable marketing teams to share successful prompts, reducing the learning curve and ensuring consistent results across campaigns.

For SEO-focused content, AirOps helps you create prompts that naturally incorporate target keywords while maintaining readability and engagement. The platform's analytics help you understand which prompts produce the most effective content, allowing you to refine your approach based on actual performance data.

Perhaps most valuable is how AirOps integrates with your existing marketing workflow, eliminating the friction between ideation and execution. Instead of copying and pasting between different tools, you can move seamlessly from prompt to published content.

Ready to transform your content marketing process with AI? Visit AirOps today to see how their specialized prompt engineering platform can help your marketing team create better content in less time while maintaining your unique brand voice.