14 AI Marketing Prompts for Keyword Research

Keyword research is the foundation of any successful digital marketing strategy. It helps you understand what your target audience is searching for, how to optimize your content, and which topics to focus on. With AI tools, you can now streamline and enhance your keyword research process, uncovering valuable insights that might otherwise remain hidden.

AI marketing prompts for keyword research are specific instructions given to AI tools to generate keyword ideas, analyze search intent, identify content gaps, and provide competitive insights. These prompts help marketers discover relevant keywords, understand search volume and difficulty, and develop content strategies that align with user queries. By using AI for keyword research, you can save time while gaining deeper insights into your market and audience behavior.

What are the Best AI Marketing Prompts for Keyword Research?

1. Keyword Expansion Prompt

The Prompt: "Generate a list of 30 keyword variations and long-tail phrases related to [seed keyword] for a [type of business]. Include search intent categories for each keyword."

When to Use It: When you need to expand a basic seed keyword into a comprehensive list of related terms to target in your content strategy.

Variations:

• "Provide 20 question-based keywords that people might search related to [topic]."
• "List 15 problem-solution keyword pairs for [product/service]."

Additional Information Required: Your seed keyword, industry or business type, target audience, and geographic focus if applicable.

2. Competitor Keyword Analysis Prompt

The Prompt: "Analyze the top 3 competing websites in [industry] and identify keyword gaps my website could target. The competitors are [competitor URLs]."

When to Use It: When you want to find keyword opportunities that your competitors might be missing or areas where you can differentiate your content.

Variations:

• "Compare my site [your URL] with [competitor URL] and suggest 10 keywords they rank for that I should target."
• "Find 15 low-competition keywords in [industry] that most websites aren't optimizing for."

Additional Information Required: Your website URL, competitor URLs, your current keyword focus areas, and business goals.

3. Search Intent Classification Prompt

The Prompt: "Categorize these keywords [list of keywords] by search intent (informational, navigational, commercial, transactional) and suggest content types that would best match each intent."

When to Use It: When planning your content strategy and wanting to ensure you're creating the right type of content for each keyword's intent.

Variations:

• "For these keywords [list], identify which are top-of-funnel vs. bottom-of-funnel and explain why."
• "Analyze these search terms [list] and suggest which would be best for blog posts vs. product pages."

Additional Information Required: Your list of target keywords, current content types, and business objectives.

4. Local SEO Keyword Prompt

The Prompt: "Generate 20 local SEO keywords for a [type of business] in [location], including 'near me' variations and location-specific terms."

When to Use It: When optimizing for local search visibility and wanting to capture location-based traffic.

Variations:

• "Create a list of neighborhood-specific keywords for [business type] in [city]."
• "Suggest seasonal local keywords for [business] in [location] throughout the year."

Additional Information Required: Your business type, location(s), service radius, and any specific local events or landmarks relevant to your business.

5. Keyword Difficulty Assessment Prompt

The Prompt: "Analyze these keywords [list] and rate them on a scale of 1-10 for potential difficulty to rank. Explain what makes each keyword more or less competitive."

When to Use It: When prioritizing which keywords to target first based on your ability to compete for them.

Variations:

• "Identify the 10 lowest-hanging fruit keywords from this list [list] for a new website in [industry]."
• "Which of these keywords [list] would be quickest to rank for and why?"

Additional Information Required: Your keyword list, website age and authority, current rankings, and content production capacity.

6. Content Gap Analysis Prompt

The Prompt: "Based on these keywords [list] that my competitors rank for, identify content topics I'm missing and suggest article titles that could help me compete."

When to Use It: When looking to expand your content strategy to cover topics your competitors are successfully targeting.

Variations:

• "What subtopics related to [main topic] am I missing based on these competitor keywords [list]?"
• "Create a content calendar with 12 article ideas based on keyword gaps in my [industry]."

Additional Information Required: Your current content topics, competitor URLs or keywords they rank for, and your content goals.

7. Seasonal Keyword Trend Prompt

The Prompt: "Identify seasonal keyword opportunities for [industry/product] throughout the year, with peak search times and suggested content planning timelines."

When to Use It: When planning your content calendar to align with seasonal search trends and prepare content ahead of peak periods.

Variations:

• "What holiday-related keywords should a [business type] target and when should content be published?"
• "Create a quarterly keyword focus plan for [industry] based on seasonal trends."

Additional Information Required: Your industry, products or services, current seasonal performance data, and geographical market.

8. Question-Based Keyword Prompt

The Prompt: "Generate 25 question-format keywords that potential customers ask about [product/service/topic], grouped by stages of the buyer journey."

When to Use It: When creating FAQ content, featured snippets targets, or addressing specific customer concerns through content.

Variations:

• "What 'how-to' questions do beginners ask about [topic]?"
• "Generate 'what is' and 'why' questions related to [industry term] for awareness-stage content."

Additional Information Required: Your product/service details, target audience knowledge level, and common customer pain points.

9. SERP Feature Targeting Prompt

The Prompt: "For these keywords [list], identify which ones have special SERP features (featured snippets, People Also Ask, knowledge panels) and suggest how to optimize content to capture these positions."

When to Use It: When looking to gain additional visibility through SERP features beyond traditional rankings.

Variations:

• "Which of these keywords [list] have 'People Also Ask' opportunities and what questions appear?"
• "Identify keywords in [industry] that commonly display video results in search."

Additional Information Required: Your target keywords, current SERP positions, and content formats you can produce.

10. Keyword Clustering Prompt

The Prompt: "Group these keywords [list of 50+ keywords] into topical clusters that could each become a single piece of content. Name each cluster and suggest a content title."

When to Use It: When organizing a large list of keywords into manageable content topics to avoid keyword cannibalization.

Variations:

• "Create a pillar content strategy using these keywords [list], showing main topics and subtopics."
• "Organize these keywords [list] into a site structure with main category pages and supporting content."

Additional Information Required: Your complete keyword list, current site structure, and content strategy goals.

11. Keyword-to-Feature Mapping Prompt

The Prompt: "Match these product features [list] with potential keywords customers might use when looking for these specific capabilities. Include search volume estimates."

When to Use It: When creating product pages or feature-specific content that highlights your unique selling points.

Variations:

• "What keywords do customers use when searching for alternatives to [competitor product] with better [specific feature]?"
• "Generate benefit-focused keywords for each of these features [list]."

Additional Information Required: Your product features list, unique selling points, and target customer pain points.

12. Voice Search Keyword Prompt

The Prompt: "Convert these traditional keywords [list] into natural language phrases people might use for voice search. Include complete questions and conversational variations."

When to Use It: When optimizing content for voice search and conversational AI interactions.

Variations:

• "Create Alexa and Siri-friendly keyword phrases related to [topic]."
• "Generate 15 'OK Google' question formats about [product/service]."

Additional Information Required: Your traditional keywords, target devices (mobile, smart speakers), and typical customer questions.

13. Negative Keyword Identification Prompt

The Prompt: "Based on these target keywords [list], suggest potential negative keywords that might cause irrelevant traffic or low-quality leads for my [business type]."

When to Use It: When refining PPC campaigns or content strategy to avoid targeting the wrong audience or irrelevant search intent.

Variations:

• "What ambiguous terms in [industry] might attract the wrong audience to my content?"
• "Identify keywords related to [product] that indicate the searcher is looking for free options or DIY solutions."

Additional Information Required: Your target keywords, business model, pricing structure, and previous keywords that led to poor-quality traffic.

14. Keyword ROI Prediction Prompt

The Prompt: "Analyze these keywords [list] and predict which might drive the highest ROI based on search volume, competition, and typical conversion rates in [industry]."

When to Use It: When prioritizing keywords based on potential business impact rather than just traffic potential.

Variations:

• "Which of these keywords [list] are most likely to attract ready-to-buy customers vs. information seekers?"
• "Rank these keywords [list] by potential revenue impact for a [business type]."

Additional Information Required: Your keyword list, product/service price points, typical conversion rates, and sales cycle length.

Tips on How to Write AI Marketing Prompts for Keyword Research

1. Start with clear goals: Define what you want to achieve with your keyword research before writing your prompt (traffic growth, conversion improvement, content gap filling).
2. Be specific about your industry: Include your exact business type, products, or services to get relevant keyword suggestions.
3. Provide context: Give background information about your target audience, their pain points, and what stage of the buyer journey you're targeting.
4. Ask for organization: Request that keywords be categorized by intent, difficulty, or funnel stage to make the results immediately actionable.
5. Include metrics requests: Ask for search volume ranges, competition levels, or other metrics that will help you prioritize keywords.
6. Request explanations: Ask the AI to explain why certain keywords are valuable or how they relate to search intent.
7. Set quantity parameters: Specify how many keyword suggestions you want to avoid overwhelming results.
8. Include exclusions: Mention any keywords or topics you want to avoid in the results.
9. Request formatting: Ask for results in a specific format (tables, lists, grouped by category) to make them easier to use.
10. Use iterative prompting: Start with a broader prompt, then follow up with more specific requests based on initial results.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms your keyword research process by providing powerful AI prompt templates specifically designed for SEO and content marketing professionals. Instead of starting from scratch with each keyword research project, AirOps gives you access to proven prompts that deliver actionable results.

With AirOps, you can:

• Save your custom keyword research prompts for consistent use across campaigns
• Collaborate with team members on keyword strategy development
• Quickly modify existing prompts to target different markets or products
• Export keyword data in formats compatible with your SEO tools
• Create workflows that connect keyword research directly to content briefs

The platform's intuitive interface makes advanced keyword research accessible to marketers at all skill levels, eliminating the technical barriers that often slow down the SEO process. By standardizing your keyword research approach, AirOps helps ensure consistent quality and comprehensive results.

Whether you're identifying new keyword opportunities, analyzing competitor strategies, or planning content calendars, AirOps streamlines your workflow and improves productivity. This allows your marketing team to focus on strategy and implementation rather than getting stuck in the data-gathering phase.

Ready to revolutionize your keyword research process? Visit AirOps today to discover how our AI-powered platform can help you uncover the keywords that will drive real business results.