15 ChatGPT Prompts for Legal Marketing

Legal marketing requires a strategic approach to build credibility, establish authority, and attract potential clients in a competitive industry. ChatGPT can help legal professionals create compelling content, develop targeted marketing strategies, and streamline their marketing efforts.

ChatGPT prompts for legal marketing are specific instructions designed to help law firms and legal professionals generate content and marketing ideas tailored to their practice areas. These prompts guide the AI to create content that addresses common legal concerns, showcases expertise, and connects with potential clients while maintaining professional standards and ethical considerations unique to the legal field.

What are the Best ChatGPT Prompts for Legal Marketing?

1. Create Practice Area Content

The Prompt: "Write a 500-word educational article about [specific legal practice area] that explains [common legal issue] in plain language for potential clients who are concerned about [specific problem]."

When to Use It: When you need to create informative content for your website that demonstrates expertise while being accessible to non-lawyers.

Variations:

• "Draft a FAQ section about [practice area] addressing the top 5 questions new clients typically ask."
• "Create an explainer article about recent changes to [specific law] and how it affects [target client group]."

Additional Information Required: Your specific practice area, common client concerns, any state-specific laws to reference, and your firm's approach to handling these matters.

2. Develop Client Success Stories

The Prompt: "Create an anonymized case study outline for a [practice area] matter where we helped a client overcome [specific legal challenge] with [positive outcome], while maintaining client confidentiality."

When to Use It: When you want to showcase your firm's successes without breaching confidentiality rules.

Variations:

• "Write a problem-solution format case study for a business client we helped with [legal issue]."
• "Draft a narrative showing how our firm navigated a complex [legal situation] for a client."

Additional Information Required: General type of case, key challenges faced, strategies employed (without revealing confidential information), and the positive outcome achieved.

3. Generate Social Media Content Calendar

The Prompt: "Create a month-long social media content calendar for a law firm specializing in [practice areas] with post ideas for LinkedIn, Facebook, and Twitter that highlight firm expertise and current legal trends."

When to Use It: When planning your social media strategy and need diverse content ideas that position your firm as knowledgeable and approachable.

Variations:

• "Suggest 10 LinkedIn post ideas that position our partners as thought leaders in [practice area]."
• "Create a series of educational social media posts explaining [legal concept] in bite-sized information for non-lawyers."

Additional Information Required: Your practice areas, target audience demographics, any upcoming legal changes or events, and key firm differentiators.

4. Craft Email Newsletter Content

The Prompt: "Write an engaging monthly newsletter introduction for a law firm specializing in [practice area] that highlights [recent legal development] and explains its importance to our [type of clients]."

When to Use It: When preparing regular client communications to keep your audience informed and your firm top-of-mind.

Variations:

• "Create a client alert about [new law/regulation] and its potential impact on [industry]."
• "Draft a welcome email series for new subscribers that introduces our firm's expertise in [practice areas]."

Additional Information Required: Recent legal developments relevant to your practice, client industries affected, and your firm's unique perspective or services related to the topic.

5. Develop Attorney Bio Content

The Prompt: "Draft an engaging professional bio for a [practice area] attorney that highlights their expertise, approach to client service, and unique professional background while maintaining a professional tone."

When to Use It: When updating website attorney profiles or creating content for new team members.

Variations:

• "Write a conversational Q&A format bio that showcases an attorney's expertise and personality."
• "Create a narrative-style bio that tells the story of why an attorney chose to specialize in [practice area]."

Additional Information Required: Attorney's education, years of experience, notable cases (without confidential details), specializations, professional recognitions, and personal approach to client service.

6. Generate Webinar and Event Descriptions

The Prompt: "Write a compelling description for a 60-minute webinar titled '[webinar title]' targeting [audience] that covers [legal topics] and explains the benefits of attending."

When to Use It: When promoting educational events, webinars, or speaking engagements for your firm.

Variations:

• "Create a promotional email for a lunch-and-learn session about [legal topic] for [industry] professionals."
• "Draft social media announcements for a panel discussion featuring our partners discussing [legal trend]."

Additional Information Required: Event format, key topics covered, speaker credentials, target audience, date/time, and registration information.

7. Create Legal FAQ Content

The Prompt: "Generate 10 common questions and detailed answers about [legal process/issue] that potential clients frequently ask, written in plain language while demonstrating legal expertise."

When to Use It: When building FAQ sections for your website or creating educational resources for prospective clients.

Variations:

• "Write a 'What to Expect' guide for clients going through [legal process] for the first time."
• "Create a myths vs. facts comparison addressing common misconceptions about [legal area]."

Additional Information Required: The specific legal topic, common client misconceptions, jurisdiction-specific information, and any unique aspects of how your firm handles these matters.

8. Develop Comparative Law Guides

The Prompt: "Create an outline for a guide comparing [legal process/requirement] across [jurisdictions/states] highlighting key differences that business clients should be aware of."

When to Use It: When creating content that demonstrates broad expertise and helps clients with multi-state or international operations.

Variations:

• "Write a comparison chart of [legal requirement] for businesses operating in [list of states]."
• "Draft an article explaining how [legal concept] varies internationally for companies with global operations."

Additional Information Required: Specific jurisdictions to compare, key legal differences, recent changes to relevant laws, and practical implications for clients.

9. Write Press Release Templates

The Prompt: "Draft a press release template announcing a law firm's [new attorney/practice area/office location] that highlights [key benefits] for clients and strengthens the firm's market position."

When to Use It: When preparing communications about firm growth, achievements, or new service offerings.

Variations:

• "Create a press release announcing a partner's recognition in [legal ranking/award]."
• "Write a media announcement about our firm's pro bono initiative focused on [cause/community]."

Additional Information Required: Key facts about the announcement, quote placeholders, firm boilerplate information, and the strategic significance of the news.

10. Generate Topic Clusters for SEO

The Prompt: "Create a topic cluster outline for content marketing around [practice area] with one pillar page about [main topic] and 8 supporting blog post topics targeting related long-tail keywords."

When to Use It: When planning your content strategy to improve SEO and establish topical authority in specific practice areas.

Variations:

• "Suggest 15 blog post titles for a content series about [legal topic] optimized for SEO."
• "Develop a content map linking our main practice areas to supporting topics for a comprehensive content strategy."

Additional Information Required: Your primary practice areas, target keywords, client pain points, and any existing content to reference or link to.

11. Craft Client Interview Questions

The Prompt: "Create a set of 10 thoughtful questions for interviewing clients who have successfully resolved [legal matter] to gather testimonial content while respecting confidentiality."

When to Use It: When collecting client success stories and testimonials for marketing materials.

Variations:

• "Draft follow-up survey questions to assess client satisfaction after resolving a [type of case]."
• "Generate discussion prompts for a client focus group about improving service in our [practice area]."

Additional Information Required: Type of legal matter, general client demographics, ethical considerations for your jurisdiction, and key aspects of service you want to highlight.

12. Develop Educational Video Scripts

The Prompt: "Write a script for a 3-minute educational video explaining [legal concept] to [target audience] that positions our firm as knowledgeable but approachable experts."

When to Use It: When creating video content for your website, social media, or client education.

Variations:

• "Create a script for a 'Legal Tip Tuesday' video series covering quick advice about [practice area]."
• "Draft a conversational two-attorney dialogue script discussing implications of [recent legal development]."

Additional Information Required: Target audience knowledge level, key points to cover, call to action, and any specific terms that need explanation.

13. Generate Lead Magnet Content

The Prompt: "Create an outline for a downloadable guide titled '[guide title]' that educates [target clients] about [legal topic] and positions our firm as the solution to their [legal challenge]."

When to Use It: When developing gated content to capture leads and demonstrate value to potential clients.

Variations:

• "Write an introduction for a checklist that helps businesses prepare for [legal process/requirement]."
• "Draft the table of contents and executive summary for a whitepaper about [emerging legal trend]."

Additional Information Required: Target audience pain points, key information to include, your firm's unique approach or methodology, and the specific call to action.

14. Create Targeted Landing Page Copy

The Prompt: "Write conversion-focused landing page copy for our [practice area] services that addresses [client pain points], highlights our [unique benefits], and includes a compelling call to action for a free consultation."

When to Use It: When creating or optimizing practice area pages or campaign-specific landing pages.

Variations:

• "Draft a landing page for a free webinar registration that explains the value participants will receive."
• "Create copy for a landing page targeting [specific client segment] facing [specific legal challenge]."

Additional Information Required: Key selling points of your services, common client objections, proof points (like case results or testimonials), and your preferred next steps for prospects.

15. Develop Competitive Differentiator Content

The Prompt: "Create content that subtly highlights how our approach to [practice area] differs from typical firms by focusing on our [unique methodology/philosophy/service model] without directly naming competitors."

When to Use It: When you need to distinguish your firm in a crowded market without making direct comparisons.

Variations:

• "Write an article about 'Questions to Ask When Hiring a [practice area] Attorney' that aligns with our strengths."
• "Draft content explaining our unique client service model for [practice area] and why it matters."

Additional Information Required: Your firm's key differentiators, common industry practices you improve upon, client benefits of your approach, and supporting evidence or examples.

Tips on How to Write ChatGPT Prompts for Legal Marketing

1. Be specific about jurisdiction - Legal marketing must account for geographic limitations and state bar rules, so specify which jurisdiction's laws you're addressing.
2. Include ethical guidelines - Mention any advertising rules or ethical considerations the AI should follow in generating content for your jurisdiction.
3. Focus on education over promises - Frame prompts to generate educational content rather than promises of specific outcomes, which could violate legal advertising rules.
4. Use practice-specific terminology - Include relevant legal terms for your practice area to get more accurate and specialized content.
5. Request plain language - Explicitly ask for content that translates complex legal concepts into language clients can understand.
6. Maintain professional tone - Specify the level of formality appropriate for your firm's brand and target clients.
7. Include disclaimers - Ask for appropriate disclaimers to be incorporated where necessary (e.g., "This is not legal advice").
8. Specify target client personas - Define whether content should target individuals, businesses, specific industries, or demographic groups.
9. Reference credibility markers - Ask the AI to incorporate mentions of relevant credentials, experience, or recognition that builds trust.
10. Request balanced content - Ask for content that acknowledges legal complexities without oversimplifying or overpromising results.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how legal marketers leverage AI for content creation and SEO strategy. With specialized features designed for professional services firms, AirOps helps law firms generate compliant, effective marketing content at scale.

The platform offers pre-built templates specifically designed for legal marketing challenges, enabling your team to quickly produce practice area content, client alerts, and thought leadership pieces that align with your firm's voice and ethical requirements. AirOps' collaborative workspace allows marketing teams and attorneys to work together seamlessly, ensuring content meets both marketing objectives and legal accuracy standards.

For SEO, AirOps helps identify valuable legal keywords and generate content that addresses specific client questions while maintaining the substantive authority search engines reward. The platform's analytics help you understand which content resonates with potential clients, allowing you to refine your strategy for maximum impact.

Ready to transform your legal marketing approach? Visit AirOps today to discover how our AI solutions can help your firm develop more effective, compliant marketing content while saving valuable attorney time.