12 ChatGPT Marketing Prompts for Link Building

Link building remains one of the most challenging aspects of SEO. It requires creativity, persistence, and strategic outreach to earn quality backlinks that boost your website's authority. ChatGPT can help streamline this process by generating personalized outreach emails, identifying link-worthy content ideas, and crafting compelling guest post pitches.

ChatGPT marketing prompts for link building are specialized instructions that guide the AI to generate content specifically designed to help you earn backlinks. These prompts can assist with everything from finding link building opportunities to creating content that naturally attracts links, helping you build relationships with other site owners, and crafting persuasive outreach messages that get positive responses.

What are the Best ChatGPT Marketing Prompts for Link Building?

1. Create Personalized Outreach Emails

The Prompt: "Write a personalized outreach email to [website owner name] at [website name] requesting a backlink to my [content piece] about [topic]. Include specific references to their recent article [article title] and explain why my content would add value to their readers."

When to Use It: When you've identified a relevant website where your content would be a good fit, and you want to craft a personalized email that stands out from generic link requests.

Variations:

• "Draft a follow-up email for a link building outreach that received no response after 7 days."
• "Create an outreach template for broken link building, mentioning that I found a broken link to [old resource] on their page [page URL]."

Additional Information Required: Website owner's name, their website name, their recent content you'll reference, your content piece details, and specific reasons why your content complements theirs.

2. Generate Skyscraper Content Ideas

The Prompt: "Identify gaps in the top 3 articles ranking for [target keyword] and suggest 5 ways I could create superior content that would earn backlinks from sites in the [industry] niche."

When to Use It: When planning content using the skyscraper technique, where you create significantly better content than what currently ranks to attract links.

Variations:

• "List 10 data points or statistics I could include in my [topic] article to make it more link-worthy."
• "Suggest 3 unique visual assets I could create about [topic] that websites in [industry] would want to link to."

Additional Information Required: Your target keyword, industry niche, and details about existing top-ranking content.

3. Craft Guest Post Pitches

The Prompt: "Write a guest post pitch email to [blog name] proposing an article about [topic]. Include 3 specific headline options, an outline of key points, and explain my expertise in [subject area]."

When to Use It: When you want to secure guest posting opportunities on relevant websites to earn backlinks to your site.

Variations:

• "Create a guest post pitch focusing on my unique case study about [case study topic]."
• "Write a guest post pitch that positions me as a thought leader in [industry] with insights on [emerging trend]."

Additional Information Required: Target blog name, proposed topic, your credentials/expertise, and any specific guidelines the blog has for guest contributors.

4. Develop Resource Page Link Requests

The Prompt: "Write an email to the manager of [website]'s resource page about [topic], explaining why my [resource name] would be valuable for their audience. Reference specific aspects of their existing resources and how mine complements them."

When to Use It: When you've created a high-quality resource and identified relevant resource pages where your content would be a natural fit.

Variations:

• "Create a resource page link request that highlights the unique data/research in my content."
• "Write a brief, direct resource page link request focusing on the educational value of my tool."

Additional Information Required: Target website details, their resource page URL, specifics about their existing resources, and detailed information about your resource.

5. Create Link-Worthy Data Visualization Concepts

The Prompt: "Suggest 5 data visualization concepts for [topic/industry] that would be highly shareable and link-worthy. For each concept, explain what data would be visualized, why it would be interesting to my target audience, and which types of websites might link to it."

When to Use It: When planning visual content assets specifically designed to attract backlinks through their informational or entertainment value.

Variations:

• "Propose 3 interactive infographic concepts about [topic] that industry bloggers would want to share."
• "Suggest unique ways to visualize [specific data set] that would make it more link-worthy."

Additional Information Required: Your industry/topic, target audience characteristics, and any existing data you have access to.

6. Draft HARO Response Templates

The Prompt: "Create a template for responding to a HARO query about [subject area]. Include placeholders for my credentials, a concise expert quote, supporting evidence, and a brief bio with my website link."

When to Use It: When you're using Help A Reporter Out (HARO) to provide expert quotes in exchange for backlinks from media publications.

Variations:

• "Write a HARO response template that positions me as a contrarian voice on [topic]."
• "Create a HARO template focusing on actionable tips for [common problem]."

Additional Information Required: Your subject area expertise, credentials, company information, and website URL.

7. Generate Broken Link Prospecting Queries

The Prompt: "Create a list of 10 Google search operators I can use to find broken link opportunities related to [topic] in the [industry] niche. Include example searches and explain what types of pages each query would help me discover."

When to Use It: When setting up a broken link building campaign and need to efficiently find pages with dead links that your content could replace.

Variations:

• "Suggest advanced search operators to find resource pages in the [industry] with outdated content."
• "Create search queries to identify broken links on .edu websites related to [topic]."

Additional Information Required: Your topic/industry focus and any specific types of websites you're targeting.

8. Create Link Roundup Pitch Templates

The Prompt: "Write an email template for pitching my [content type] about [topic] to websites that publish weekly/monthly link roundups in the [industry] niche. Highlight what makes my content unique and valuable for their audience."

When to Use It: When you've published new content and want to get it featured in link roundups that curate the best content in your industry.

Variations:

• "Create a short Twitter pitch to send to curators of [industry] link roundups."
• "Write an email template specifically for video content roundups in the [industry] space."

Additional Information Required: Details about your content, what makes it valuable, publication date, and information about the roundup publishers you're targeting.

9. Develop Relationship-Building Email Sequences

The Prompt: "Create a 3-email sequence for building relationships with influential bloggers in [industry] before asking for a backlink. Include an introduction email, a value-add email sharing their content, and a third email offering specific help or insights."

When to Use It: When taking a long-term approach to link building by first establishing genuine relationships with potential link partners.

Variations:

• "Write a relationship-building sequence that includes offering to feature them in my podcast."
• "Create an email sequence for connecting with industry experts on LinkedIn before requesting a link."

Additional Information Required: Your industry, details about your website/business, and specific value you can offer to potential partners.

10. Generate Newsjacking Content Ideas

The Prompt: "Based on current trends in [industry], suggest 5 newsjacking content ideas that would be timely, relevant, and likely to attract backlinks from industry news sites. For each idea, explain the angle and why it would be link-worthy."

When to Use It: When you want to capitalize on trending topics or breaking news to create timely content that attracts links.

Variations:

• "Suggest ways to connect [recent industry news] to my product/service in a link-worthy article."
• "Create newsjacking ideas tied to upcoming industry events or conferences."

Additional Information Required: Your industry, recent news or trends, and your website's general focus.

11. Craft Testimonial Link Request Templates

The Prompt: "Write a template for offering to provide a testimonial for [tool/service I use] in exchange for including a link back to my website. Include how I've benefited from their product and why my testimonial would be valuable to them."

When to Use It: When leveraging products or services you genuinely use to earn backlinks through testimonials.

Variations:

• "Create a testimonial offer that includes sharing metrics or results I've achieved with their product."
• "Write a template for video testimonial offers that could earn backlinks."

Additional Information Required: Details about the tools/services you use, specific benefits you've experienced, and your website information.

12. Create Collaborative Content Pitch Templates

The Prompt: "Write a pitch for a collaborative content piece with [target website/expert] on [topic]. Explain the concept, why collaboration would benefit both parties, potential formats (interview, co-authored article, etc.), and how we would cross-promote and link to each other."

When to Use It: When planning collaborative content that can earn natural backlinks through partnership and cross-promotion.

Variations:

• "Create a pitch for an expert roundup post featuring insights from [industry] leaders."
• "Write a template for suggesting a joint webinar that would result in backlinks from both participants."

Additional Information Required: Target collaboration partner details, topic focus, your audience metrics, and specific collaboration format ideas.

Tips on How to Write ChatGPT Marketing Prompts for Link Building

1. Be specific about your target websites - Include details about the sites you're targeting so ChatGPT can tailor the output to match their style and audience.
2. Include your unique value proposition - Clearly explain what makes your content or website link-worthy in your prompts.
3. Specify your desired tone - Whether you need formal outreach for academic sites or casual messages for industry blogs, tell ChatGPT the appropriate tone.
4. Request multiple variations - Ask for several options so you can test different approaches and find what works best.
5. Add context about past efforts - If you've tried certain approaches before, mention what worked and what didn't to get more refined suggestions.
6. Include real examples - When possible, provide examples of successful outreach or content that earned links in the past.
7. Focus on relationship building - Frame your prompts around creating genuine connections, not just asking for links.
8. Request personalization elements - Ask ChatGPT to include placeholders where you'll add personalized details for each outreach target.
9. Balance brevity and detail - Request concise outreach templates that get to the point while still providing enough value to warrant a response.
10. Ask for follow-up strategies - Include requests for follow-up templates to use when initial outreach doesn't get a response.

How AirOps Aids Your Content Marketing & SEO

AirOps takes the power of AI prompts for link building to the next level with specialized tools designed specifically for marketing teams. The platform offers a streamlined way to create, save, and optimize your most effective prompts for consistent results across your link building campaigns.

With AirOps, you can build a library of proven link building prompts that your entire team can access, ensuring consistent outreach quality and messaging. The platform's intuitive interface makes it easy to refine prompts based on performance data, helping you continuously improve your link acquisition rates over time.

Marketing teams using AirOps can dramatically reduce the time spent on repetitive outreach tasks while maintaining the personalized touch that successful link building requires. The platform integrates seamlessly with your existing workflow, allowing you to scale your link building efforts without sacrificing quality.

Ready to transform your link building strategy with AI-powered efficiency? Visit AirOps today to see how our specialized prompt tools can help you earn more quality backlinks while saving valuable time and resources.