14 AI SEO Prompts for Marketing Strategy

Effective marketing strategies require careful planning, execution, and optimization. With the rise of artificial intelligence, marketers now have powerful tools at their disposal to enhance their SEO efforts and drive better results. AI SEO prompts are specific instructions given to AI tools that help generate content, ideas, and strategies tailored to improve search engine visibility and marketing performance.

AI SEO prompts for marketing strategy are pre-crafted instructions that guide AI tools to produce SEO-optimized content and strategic marketing insights. These prompts help marketers create content that ranks well in search engines while addressing their audience's needs. By using the right prompts, marketers can save time, maintain consistency, and generate ideas that might otherwise be overlooked in manual brainstorming sessions.

What are the Best AI SEO Prompts for Marketing Strategy?

1. Keyword Research and Analysis Prompt

The Prompt: "Analyze these 5 competitors in the [industry] space: [list competitors]. Identify keyword gaps and opportunities my website [your website] could target to gain market share. Include search volume ranges and difficulty levels."

When to Use It: When starting a new SEO campaign or refreshing your keyword strategy to find untapped opportunities your competitors might have missed.

Variations:

• "Find long-tail keyword opportunities for [topic] with search volume between [X-Y] and low competition."
• "Identify question-based keywords related to [product/service] that show user intent at the consideration stage."

Additional Information Required: Your website URL, competitor websites, industry niche, and any keywords you're currently targeting.

2. Content Gap Analysis Prompt

The Prompt: "Compare the top 5 ranking pages for [target keyword] and identify content topics, formats, and information they cover that my page [URL] doesn't address. Suggest improvements to make my content more comprehensive."

When to Use It: When you have content that isn't ranking as well as expected or when updating existing content to improve its search position.

Variations:

• "Analyze the structure and content depth of the top 3 ranking articles for [keyword] and suggest improvements for my article."
• "Identify missing subtopics in my [URL] content compared to top-ranking competitors for [keyword]."

Additional Information Required: Your content URL, target keyword, and any performance metrics for the current page.

3. Meta Description Generator Prompt

The Prompt: "Write 5 compelling meta descriptions for my article about [topic] targeting the keyword [primary keyword]. Each description should be under 155 characters, include the keyword naturally, and have a clear value proposition that encourages clicks."

When to Use It: When creating new content or updating existing pages to improve click-through rates from search results.

Variations:

• "Create 3 meta descriptions for a product page selling [product] that highlight [key benefits] while using [keyword]."
• "Generate meta descriptions for a local service page that includes [location keyword] and addresses [specific customer pain point]."

Additional Information Required: Article topic, primary keyword, secondary keywords, and unique selling points or benefits.

4. Title Tag Optimization Prompt

The Prompt: "Generate 10 SEO-optimized title tags for a blog post about [topic] that include the keyword [primary keyword], are under 60 characters, and create curiosity or promise value to readers."

When to Use It: When creating new content or optimizing existing content for better search visibility and click-through rates.

Variations:

• "Create 5 numbered list title tags for an article about [topic] using [keyword]."
• "Generate how-to title tags for a tutorial on [topic] that include [keyword] and promise a specific benefit."

Additional Information Required: Content topic, primary keyword, content format (list, guide, tutorial, etc.), and target audience.

5. Content Structure Outline Prompt

The Prompt: "Create a detailed SEO-optimized content outline for a comprehensive guide about [topic]. Include H2s and H3s that target relevant keywords, suggested word counts for each section, and notes on what to cover in each section to make it rank well."

When to Use It: When planning new content pieces and wanting to ensure they're structured for both SEO and user experience before writing begins.

Variations:

• "Develop a product comparison content outline targeting [keyword] with sections that address key decision factors."
• "Create a step-by-step tutorial outline for [process] that targets beginners and includes all necessary keywords."

Additional Information Required: Main topic, target audience, primary and secondary keywords, and content goals.

6. Local SEO Content Prompt

The Prompt: "Generate a 1,500-word service page for [business type] in [location] that targets [primary keyword]. Include local landmarks, neighborhoods, and specific information that would help the page rank for local searches."

When to Use It: When creating or optimizing location-specific pages for businesses that serve particular geographic areas.

Variations:

• "Write location-specific FAQs for [service] in [city] addressing common customer questions."
• "Create neighborhood-specific content sections for a [business type] serving different areas of [city]."

Additional Information Required: Business type, location details, service information, unique selling points, and local knowledge.

7. Internal Linking Strategy Prompt

The Prompt: "Analyze my website content at [website URL] and suggest 10 strategic internal linking opportunities between existing pages. For each suggestion, provide the source page, target page, anchor text, and why this link would benefit both SEO and user experience."

When to Use It: When auditing your site for internal linking opportunities or after creating new content that should be connected to existing pages.

Variations:

• "Identify pillar content on my site and suggest topic clusters that could link to it."
• "Suggest internal linking opportunities for my newest article [URL] to help it rank faster."

Additional Information Required: Website URL, site structure information, key pages you want to prioritize, and recent content additions.

8. FAQ Schema Generator Prompt

The Prompt: "Create 10 question and answer pairs about [topic] for FAQ schema that target long-tail keywords and search intent around [primary keyword]. Format the output as ready-to-implement JSON-LD schema."

When to Use It: When enhancing content with structured data to improve rich snippet opportunities and address common user questions.

Variations:

• "Generate product-specific FAQs for [product] addressing common objections and questions."
• "Create how-to FAQs for [process] that could appear in featured snippets."

Additional Information Required: Topic, primary keyword, common questions in your industry, and specific points you want to address.

9. SERP Feature Optimization Prompt

The Prompt: "Analyze the search results for [keyword] and identify which SERP features (featured snippets, people also ask, knowledge panels, etc.) appear. Then suggest how to optimize my content at [URL] to capture these features, with specific formatting and content recommendations."

When to Use It: When targeting competitive keywords and wanting to maximize visibility through SERP features beyond traditional rankings.

Variations:

• "Suggest how to format content to win the featured snippet for [keyword]."
• "Identify 'People Also Ask' questions for [topic] and how to structure content to appear in them."

Additional Information Required: Target keyword, current URL (if existing), and current SERP landscape for the keyword.

10. Content Refresh Strategy Prompt

The Prompt: "Analyze my blog post at [URL] that's dropped in rankings for [keyword]. Suggest a comprehensive update strategy including new sections to add, outdated information to remove, statistics to update, and how to make the content more relevant for 2023 search intent."

When to Use It: When you notice declining performance of previously successful content and need a strategic approach to refreshing it.

Variations:

• "Suggest how to update a 2020 guide on [topic] to make it relevant for current users and search algorithms."
• "Identify outdated practices or information in my article about [topic] and suggest replacements."

Additional Information Required: Content URL, target keywords, previous ranking positions, current ranking positions, and publication date.

11. Competitor Content Analysis Prompt

The Prompt: "Compare my article [URL] with the top 3 ranking competitors for [keyword]. Create a detailed analysis of content length, structure, media usage, keyword usage, backlink profiles, and user engagement signals. Recommend specific improvements to outrank them."

When to Use It: When targeting highly competitive keywords and needing a detailed strategy to outperform established content.

Variations:

• "Analyze why [competitor URL] outranks my content for [keyword] and suggest improvements."
• "Create a content differentiation strategy to stand out from the top 5 results for [keyword]."

Additional Information Required: Your content URL, competitor URLs, target keyword, and any performance data you have.

12. E-A-T Improvement Prompt

The Prompt: "Audit my [industry] content at [URL] for E-A-T (Expertise, Authoritativeness, Trustworthiness) signals. Suggest specific improvements to demonstrate author expertise, site authority, and content trustworthiness to align with Google's quality guidelines."

When to Use It: When creating content in YMYL (Your Money or Your Life) niches or any area where establishing credibility is crucial for rankings.

Variations:

• "Suggest how to improve author credentials and expertise signals for content about [health/financial topic]."
• "Recommend trust elements to add to my [product/service] pages to improve E-A-T signals."

Additional Information Required: Content URL, industry niche, author credentials, and current authority indicators on the page.

13. User Intent Optimization Prompt

The Prompt: "Analyze the search intent behind [keyword] by examining the current top 10 results. Categorize the intent as informational, navigational, commercial, or transactional, and suggest how to structure content that perfectly matches this intent while still incorporating [secondary goal]."

When to Use It: When targeting keywords where the search intent might not be immediately obvious or might be mixed.

Variations:

• "Identify the specific questions users want answered when searching for [keyword]."
• "Suggest how to balance informational and commercial content for [keyword] with mixed intent."

Additional Information Required: Target keyword, secondary keywords, business goals for the content, and current SERP examples.

14. Mobile Optimization Content Prompt

The Prompt: "Review my page at [URL] and suggest specific content and formatting changes to improve mobile user experience while maintaining SEO value. Include recommendations for paragraph length, heading structure, interactive elements, and page speed improvements related to content."

When to Use It: When optimizing existing content for mobile-first indexing or creating new content with mobile users as a priority.

Variations:

• "Suggest how to restructure long-form content at [URL] for better mobile engagement."
• "Recommend mobile-specific content elements to add to my [service/product] page to improve conversions on smartphones."

Additional Information Required: Page URL, current mobile performance metrics, target audience device usage, and conversion goals.

Tips on How to Write AI SEO Prompts for Marketing Strategy

1. Start with clear objectives: Define what you want to achieve with the SEO content before writing your prompt. Is it ranking, conversion, engagement, or something else?
2. Include specific metrics: Mention target word counts, keyword density ranges, or other measurable elements to guide the AI toward precise outputs.
3. Provide competitive context: Referencing competitors gives the AI valuable context about your market position and content gaps.
4. Specify user intent: Clearly state whether you're targeting informational, navigational, commercial, or transactional searches.
5. Add industry-specific guidelines: Mention any industry regulations, terminology preferences, or style requirements unique to your field.
6. Request data-backed recommendations: Ask the AI to justify its suggestions with search data or best practices rather than just providing opinions.
7. Include technical SEO elements: Don't forget to request recommendations for schema markup, meta tags, and other technical SEO components.
8. Set readability parameters: Specify reading level, sentence structure preferences, and formatting guidelines that match your audience's expectations.
9. Request multiple options: Ask for variations of titles, descriptions, or approaches to give yourself choices for testing.
10. Combine SEO with brand voice: Provide brand voice guidelines to ensure the SEO content still sounds authentic to your brand.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketing teams approach content creation and SEO strategy by providing a structured environment for AI prompt management and execution. Unlike basic AI interfaces, AirOps offers specialized tools designed specifically for marketing workflows.

With AirOps, marketing teams can:

• Store and categorize effective SEO prompts for quick access
• Standardize prompt formats across teams for consistent results
• Track which prompts deliver the best SEO performance over time
• Integrate SEO content generation directly into existing marketing systems
• Collaborate on prompt refinement with version control and sharing capabilities

The platform eliminates the common frustrations of generic AI tools by providing marketing-specific templates and workflows that understand the nuances of SEO strategy. This means less time spent crafting perfect prompts and more time implementing winning content strategies.

For organizations managing multiple campaigns or websites, AirOps provides the scalability needed to maintain consistent SEO approaches across all properties while allowing for customization where needed.

Ready to transform your SEO content strategy with AI that understands marketing? Visit AirOps today to see how our specialized prompt platform can help your team create higher-performing content in less time.

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