15 ChatGPT Prompts for Marketing Strategy

Marketing strategy is a critical component of business success, and leveraging AI tools like ChatGPT can give you a significant advantage. These prompts are designed to help marketers develop comprehensive strategies, identify target audiences, analyze competitors, and create effective marketing plans.

What Are ChatGPT Prompts for Marketing Strategy? ChatGPT prompts for marketing strategy are specific instructions that guide the AI to generate strategic marketing insights, plans, and analyses. They help marketers brainstorm ideas, develop comprehensive marketing approaches, and solve strategic challenges by providing a framework for the AI to work within. Unlike generic marketing prompts, these focus specifically on high-level planning, market analysis, and strategic decision-making rather than tactical execution.

What are the Best ChatGPT Prompts for Marketing Strategy?

1. Develop a Market Positioning Strategy

The Prompt: "Based on [product/service description], develop a market positioning strategy that differentiates from competitors [list main competitors] and appeals to [target audience]."

When to Use It: When launching a new product or repositioning an existing offering in a competitive market.

Variations:

• "Create a positioning statement for [product] that highlights our unique value proposition compared to [competitor]."
• "Suggest three potential market positions for [brand] entering the [industry] space."

Additional Information Required: Product features and benefits, key competitors, target audience demographics and psychographics, current market trends.

2. Create a SWOT Analysis Framework

The Prompt: "Generate a comprehensive SWOT analysis for [company name] in the [industry] sector, focusing on our [product/service] and current market position."

When to Use It: When beginning strategic planning, before major business decisions, or during annual strategy reviews.

Variations:

• "Develop a SWOT analysis template with specific questions to answer for each section for our [business type]."
• "Create a competitive SWOT analysis comparing [your company] against [competitor names]."

Additional Information Required: Company background, market share, key products or services, recent business performance, industry trends, major competitors.

3. Identify Target Audience Segments

The Prompt: "Based on [product/service description], identify 3-5 potential target audience segments, their key characteristics, pain points, and how our offering addresses their needs."

When to Use It: When refining your target market or developing personalized marketing approaches for different customer groups.

Variations:

• "Suggest niche audience segments we might be overlooking for [product/service]."
• "Create detailed buyer personas for the top 3 customer segments for [business type]."

Additional Information Required: Product features and benefits, current customer data if available, price point, distribution channels.

4. Develop a Brand Messaging Framework

The Prompt: "Create a brand messaging framework for [company name] that includes our core value proposition, brand personality, key messages for [target audience], and communication tone guidelines."

When to Use It: When establishing a new brand, refreshing brand identity, or ensuring consistent communication across channels.

Variations:

• "Develop brand voice guidelines for [company] that reflect our values of [list values]."
• "Create message hierarchies for different stages of the customer journey for [product/service]."

Additional Information Required: Company values, mission statement, target audience information, competitor positioning, desired brand perception.

5. Generate a Go-to-Market Strategy

The Prompt: "Outline a go-to-market strategy for [product/service] launching in [timeframe], including channel selection, pricing strategy, promotion tactics, and success metrics."

When to Use It: When preparing to launch a new product or service or entering a new market.

Variations:

• "Create a phased 90-day go-to-market plan for [product] targeting [audience]."
• "Suggest a go-to-market approach for [service] with a limited marketing budget of [amount]."

Additional Information Required: Product details, target market, budget constraints, timeline, available resources, competitive landscape.

6. Develop a Content Marketing Strategy

The Prompt: "Create a 6-month content marketing strategy for [company/product] targeting [audience] with the goal of [specific business objective]."

When to Use It: When planning your content calendar or aligning content efforts with business goals.

Variations:

• "Outline a content strategy focused on moving prospects through our sales funnel for [product/service]."
• "Develop a thought leadership content plan for [industry] that positions our executives as experts."

Additional Information Required: Target audience, business objectives, current content assets, key topics of expertise, competitor content approaches.

7. Create a Competitive Analysis Framework

The Prompt: "Develop a framework for analyzing our top 5 competitors in the [industry/niche], including key factors to compare, data sources to use, and how to identify competitive advantages."

When to Use It: Before strategic planning sessions, when entering new markets, or when facing new competition.

Variations:

• "Create a competitive analysis scorecard for comparing [your company] against [competitors] across 10 key factors."
• "Outline a process for ongoing competitive intelligence gathering in the [industry] space."

Additional Information Required: Main competitors, market positioning, industry benchmarks, your company's strengths and weaknesses.

8. Plan a Marketing Budget Allocation

The Prompt: "Suggest a marketing budget allocation for a [company size] in [industry] with [total budget amount], breaking down percentages across channels and initiatives to achieve [marketing goals]."

When to Use It: During annual planning, when reviewing marketing spend, or when receiving new budget approval.

Variations:

• "Recommend budget reallocation strategies to improve ROI based on typical performance metrics in [industry]."
• "Create a tiered marketing budget plan with essential, growth, and optimal spending levels for [business type]."

Additional Information Required: Total budget, business goals, previous marketing performance data, industry benchmarks, priority initiatives.

9. Develop KPI Tracking Framework

The Prompt: "Create a comprehensive KPI framework for measuring the success of our marketing strategy for [product/service], including metrics for awareness, engagement, conversion, and retention."

When to Use It: When setting up measurement systems, preparing for a new campaign, or refining tracking processes.

Variations:

• "Suggest 15 key marketing metrics specific to [industry/business model] and how to track them."
• "Develop a marketing dashboard template with the most important metrics for [business type]."

Additional Information Required: Business objectives, available tracking tools, current metrics being tracked, industry standards.

10. Create a Customer Journey Map

The Prompt: "Develop a detailed customer journey map for [target audience] considering purchasing [product/service], including touchpoints, pain points, and opportunities for marketing intervention at each stage."

When to Use It: When optimizing the customer experience or aligning marketing efforts with the buyer's journey.

Variations:

• "Create a B2B buyer journey map for [product/service] highlighting decision-making factors at each stage."
• "Develop a multi-channel customer journey showing how [audience] interacts with our brand across platforms."

Additional Information Required: Target audience details, sales process information, current marketing touchpoints, common customer questions or objections.

11. Develop a Marketing Channel Strategy

The Prompt: "Based on [target audience] and [business objectives], recommend the optimal marketing channel mix for [product/service], with rationale for each channel and suggestions for resource allocation."

When to Use It: When planning channel strategy, optimizing marketing spend, or exploring new platforms.

Variations:

• "Analyze the pros and cons of [list channels] for reaching [specific audience segment]."
• "Suggest a channel strategy for a [business type] with limited resources that maximizes impact."

Additional Information Required: Target audience behavior, budget constraints, previous channel performance, business objectives, competitive channel usage.

12. Create a Brand Differentiation Strategy

The Prompt: "Develop a brand differentiation strategy for [company/product] in the [industry] market, identifying unique selling points and ways to stand out from competitors like [list main competitors]."

When to Use It: When entering competitive markets or refreshing brand positioning to gain market share.

Variations:

• "Suggest 5 potential differentiation angles for [product] based on gaps in the current market."
• "Create messaging that highlights our key differentiators compared to [competitor names]."

Additional Information Required: Product features, competitor offerings, target audience preferences, market trends, company values and strengths.

13. Develop a Market Expansion Strategy

The Prompt: "Create a market expansion strategy for [product/service] to enter [new market/segment], including market assessment, entry approach, adaptation needs, and phased implementation plan."

When to Use It: When planning to enter new geographic markets or targeting new customer segments.

Variations:

• "Outline a strategy for adapting [product/service] for the [specific international market]."
• "Develop an approach for expanding from B2C to B2B market (or vice versa) for [product/service]."

Additional Information Required: Current markets served, product adaptability, resources available for expansion, regulatory considerations, competitive landscape in target market.

14. Create a Marketing Risk Assessment

The Prompt: "Develop a risk assessment framework for our marketing strategy for [product/service], identifying potential risks, their likelihood and impact, and mitigation strategies."

When to Use It: During strategy development, before major campaign launches, or when entering uncertain markets.

Variations:

• "Identify the top 5 risks for a [type] marketing campaign and how to mitigate them."
• "Create a contingency planning framework for potential issues with our [marketing initiative]."

Additional Information Required: Planned marketing initiatives, budget allocation, previous challenges, industry-specific risks, regulatory environment.

15. Develop a Partner Marketing Strategy

The Prompt: "Create a partner marketing strategy for [company] to collaborate with complementary businesses in the [industry] space, including partner criteria, engagement models, and mutual benefit structures."

When to Use It: When looking to expand reach through partnerships or developing co-marketing initiatives.

Variations:

• "Suggest 10 potential partnership types for [business] with examples of each."
• "Develop an affiliate marketing program structure for [product/service]."

Additional Information Required: Current partnerships if any, target audience overlap with potential partners, complementary products or services, partnership goals.

Tips on How to Write ChatGPT Prompts for Marketing Strategy

1. Begin with clear business objectives to keep the strategic focus aligned with your goals.
2. Provide industry context so the AI understands your market dynamics and competitive landscape.
3. Specify your target audience details to get strategies tailored to their needs and behaviors.
4. Include constraints such as budget, timeline, or resource limitations for realistic recommendations.
5. Ask for specific formats like frameworks, templates, or bulleted action plans when you need structured output.
6. Request prioritization of recommendations to help with implementation planning.
7. Include your brand values and positioning to ensure strategic alignment with your identity.
8. Ask for justification of strategic recommendations to understand the rationale.
9. Request both short-term tactics and long-term strategic approaches for balanced planning.
10. Specify metrics for success to ensure the strategy includes measurable outcomes.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your marketing strategy development to the next level by providing a powerful platform for creating, managing, and optimizing AI prompts. Rather than starting from scratch each time you need strategic marketing insights, AirOps allows you to build a library of proven prompts that consistently deliver high-quality strategic guidance.

The platform enables marketing teams to collaborate on prompt development, share successful templates, and continuously refine their approach to AI-assisted strategy creation. With AirOps, you can turn the occasional brilliant prompt into a systematic approach to marketing strategy development.

Ready to transform your marketing strategy process? Visit AirOps today to discover how our AI prompt management platform can help your team develop more effective, data-driven marketing strategies in less time.

‍