15 Claude AI SEO Prompts for Press Releases

Press releases remain a vital tool for businesses to announce news, generate media coverage, and boost SEO performance. With Claude AI, you can create compelling, optimized press releases that capture attention and drive traffic to your website.

Claude AI SEO prompts for press releases are specialized instructions that guide the AI in creating search engine optimized press releases. These prompts help you craft announcements that not only convey your news effectively but also incorporate relevant keywords, proper formatting, and engaging language that can improve your visibility in search results and increase the likelihood of media pickup.

What are the Best Claude AI SEO Prompts for Press Releases?

1. Create a Press Release Headline

The Prompt: "Write 5 SEO-optimized headline options for a press release announcing [specific news] that includes the keyword [target keyword] while maintaining journalistic standards."

When to Use It: When you need an attention-grabbing, keyword-rich headline that will perform well in search results while accurately representing your news.

Variations:

• "Generate 3 newsworthy headlines for a press release about [product launch] that include [keyword] and create urgency."
• "Create press release headline options that position [company name] as an industry leader while incorporating [keyword]."

Additional Information Required: Your specific announcement details, primary keyword, company name, and any character count limitations.

2. Draft a Complete Press Release

The Prompt: "Write a complete press release announcing [specific news] for [company name] that incorporates the keywords [list of keywords] while following AP style guidelines. Include a compelling headline, dateline, introduction paragraph with the 5Ws, quote from executive, body content, boilerplate, and contact information."

When to Use It: When you need a fully structured press release draft that follows journalistic conventions and incorporates SEO best practices.

Variations:

• "Create a product launch press release for [product name] targeting [industry] with [3-5 keywords] integrated naturally."
• "Write a press release announcing [company]'s recent [achievement/milestone] optimized for [specific audience] with [keywords]."

Additional Information Required: Company details, announcement specifics, executive quotes, contact information, company boilerplate, and target keywords.

3. Optimize an Existing Press Release

The Prompt: "Optimize this press release for SEO by incorporating the keywords [list keywords] naturally, improving headline impact, adding subheadings, and ensuring proper formatting while maintaining the original news angle and key information."

When to Use It: When you have a draft press release that needs SEO enhancement without changing the core message.

Variations:

• "Revise this press release to improve search visibility while maintaining AP style and journalistic standards."
• "Enhance the SEO value of this press release by restructuring paragraphs and integrating [keywords] more effectively."

Additional Information Required: Your existing press release text, target keywords, and any specific SEO goals.

4. Craft an Executive Quote

The Prompt: "Write 3 quotation options for [executive name and title] to include in a press release about [announcement] that subtly incorporates the keyword [keyword] while sounding natural and reflecting [company]'s brand voice."

When to Use It: When you need authentic-sounding quotes that reinforce your key messages while contributing to SEO goals.

Variations:

• "Create a visionary quote from [CEO name] about [industry trend] that positions the company as a thought leader."
• "Generate quotes from [executive] that explain the benefit of [announcement] to customers while using natural language."

Additional Information Required: Executive name and title, announcement details, company voice guidelines, and target keywords.

5. Write a Press Release Boilerplate

The Prompt: "Create an SEO-optimized company boilerplate for [company name] that incorporates [primary keywords] while concisely explaining what the company does, its unique value proposition, and key achievements. Limit to 100 words."

When to Use It: When developing or refreshing your standard company description for press releases.

Variations:

• "Write a boilerplate for [startup name] that establishes credibility and incorporates [industry keywords]."
• "Create a boilerplate that positions [company] as a leader in [industry] while naturally including [keywords]."

Additional Information Required: Company background, mission statement, key products/services, notable achievements, and target keywords.

6. Develop Local SEO Press Release

The Prompt: "Write a press release about [local event/news] for [company name] that incorporates local SEO elements including [city name], [neighborhood], and [regional terms] while maintaining journalistic standards and newsworthiness."

When to Use It: When targeting local search visibility and local media coverage.

Variations:

• "Create a locally-optimized press release announcing [company]'s new location in [city/neighborhood]."
• "Write a press release about [company]'s community involvement in [local area] with appropriate local keywords."

Additional Information Required: Local event details, geographic terms to include, local relevance angle, and company information.

7. Create Industry-Specific Press Release

The Prompt: "Write a press release announcing [news] targeted at the [specific industry] sector, incorporating industry terminology and the keywords [list keywords] while maintaining clarity for journalists who may not be industry experts."

When to Use It: When your news is relevant to a specific industry and you want to optimize for industry-specific search terms.

Variations:

• "Create a technical press release about [product] for the [industry] market that balances technical accuracy with readability."
• "Write an industry-focused press release about [partnership/integration] that uses appropriate terminology."

Additional Information Required: Industry-specific terms, technical details, announcement specifics, and target keywords.

8. Draft a Data-Driven Press Release

The Prompt: "Create a press release announcing [research findings/statistics] that effectively presents the data while incorporating the keywords [list keywords]. Include a compelling headline, data visualization suggestions, and quotes interpreting the significance of the findings."

When to Use It: When announcing research, survey results, or significant data that could attract backlinks from authoritative sources.

Variations:

• "Write a press release highlighting key statistics from [company]'s recent [industry] report with SEO-optimized formatting."
• "Create a data-focused press release that positions [statistic/finding] as newsworthy while incorporating [keywords]."

Additional Information Required: Key data points, research methodology, significance of findings, and target keywords.

9. Craft a Crisis Communication Press Release

The Prompt: "Write a press release addressing [issue/crisis] for [company] that maintains transparency and brand integrity while being mindful of SEO implications. Include appropriate keywords [list keywords] without appearing to exploit the situation."

When to Use It: During reputation management situations when you need to address issues while maintaining SEO best practices.

Variations:

• "Create a response press release addressing [customer concern/industry issue] with appropriate tone and SEO considerations."
• "Write a press release announcing [corrective action] following [incident] that rebuilds trust while maintaining SEO value."

Additional Information Required: Crisis details, company response, corrective actions, spokesperson quotes, and sensitive keywords to handle carefully.

10. Generate Press Release Distribution Strategy

The Prompt: "Create an SEO-focused distribution strategy for a press release about [announcement], including recommended distribution channels, timing considerations, target media outlets, social media promotion tactics, and follow-up approaches to maximize search visibility and backlink potential."

When to Use It: When planning how to maximize the SEO impact of your press release through strategic distribution.

Variations:

• "Develop a tiered distribution strategy for [press release topic] targeting [industry] publications and relevant search terms."
• "Create a media outreach plan for [announcement] that prioritizes outlets likely to provide valuable backlinks."

Additional Information Required: Announcement details, target audience, industry publications, existing media relationships, and SEO goals.

11. Write a Multimedia Press Release

The Prompt: "Create a press release for [announcement] that incorporates multimedia elements including suggested image descriptions, video content ideas, infographic concepts, and social media snippets, all optimized around the keywords [list keywords]."

When to Use It: When planning a press release that will include various media formats to increase engagement and search visibility.

Variations:

• "Design a multimedia press release framework for [product launch] with SEO-optimized asset descriptions and alt text suggestions."
• "Create a visual-focused press release for [event/announcement] with image caption recommendations that incorporate [keywords]."

Additional Information Required: Announcement details, available multimedia assets, brand guidelines, and target keywords.

12. Develop a Follow-Up Press Release

The Prompt: "Write a follow-up press release that builds on the announcement of [original news] with new developments [new details], maintaining keyword consistency with [original keywords] while adding [new keywords] to expand search visibility."

When to Use It: When extending the life cycle of news with updates, additional information, or next steps.

Variations:

• "Create a progress update press release that references [original announcement] while focusing on [new development]."
• "Write a 'part two' press release that maintains SEO continuity with our [previous announcement] while introducing [new element]."

Additional Information Required: Original announcement details, new developments, original keywords, and new target keywords.

13. Craft an Award/Recognition Press Release

The Prompt: "Write a press release announcing [company/individual]'s [award/recognition] that balances appropriate pride with credibility, incorporating the keywords [list keywords] and optimizing for searches related to industry excellence and recognition."

When to Use It: When announcing awards, certifications, or industry recognition that can enhance your brand authority.

Variations:

• "Create a press release about [company]'s inclusion in [industry ranking/list] with appropriate keywords for authority building."
• "Write an award announcement press release that leverages the prestige of [awarding body] while incorporating [keywords]."

Additional Information Required: Award details, selection criteria, quote from recipient, information about the awarding organization, and target keywords.

14. Generate a Product Launch Press Release

The Prompt: "Create a product launch press release for [product name] that highlights [key features/benefits], incorporates the keywords [list keywords], and follows a problem-solution format that appeals to both journalists and search engines."

When to Use It: When announcing new products or significant updates to existing offerings.

Variations:

• "Write a technical product launch press release for [product] targeting [technical audience] with appropriate terminology."
• "Create a consumer-focused product announcement that emphasizes benefits while incorporating [keywords]."

Additional Information Required: Product details, key features, target audience, pricing, availability information, and target keywords.

15. Develop a Partnership/Merger Press Release

The Prompt: "Write a press release announcing the [partnership/merger/acquisition] between [company A] and [company B] that addresses the strategic benefits, incorporates keywords from both brands [list keywords], and optimizes for business and industry-specific search terms."

When to Use It: When announcing business relationships, mergers, acquisitions, or strategic partnerships.

Variations:

• "Create a joint press release template for [partnership announcement] that balances both companies' messaging and SEO needs."
• "Write a merger announcement that maintains SEO equity for both [company A] and [company B] brand terms."

Additional Information Required: Details about both organizations, nature of the relationship, strategic benefits, quotes from both parties, and combined keyword strategy.

Tips on How to Write Claude AI SEO Prompts for Press Releases

1. Start with clear objectives - Define what you want the press release to accomplish both for media coverage and SEO before crafting your prompt.
2. Include specific formatting instructions - Mention AP style, traditional press release structure, or any specific formatting requirements in your prompt.
3. Provide keyword context - Don't just list keywords; explain their relevance and priority to help Claude use them naturally.
4. Specify audience and tone - Clarify whether the press release targets general media, trade publications, or specific industry sectors.
5. Balance SEO and readability - Emphasize the need for natural language that serves both human readers and search engines.
6. Include brand voice guidelines - Provide examples of your company's communication style to maintain consistency.
7. Request multiple variations - Ask for headline options or different approaches to evaluate which best serves your SEO and PR goals.
8. Provide background information - Include relevant company history or context about the announcement to create more authentic content.
9. Specify length requirements - Indicate preferred word count ranges for the overall release and specific sections.
10. Request strategic linking suggestions - Ask for recommendations on anchor text and internal linking opportunities within the press release.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how teams create and optimize press releases and other marketing content by providing a powerful platform for AI prompt management and execution. Instead of starting from scratch each time you need to write a press release, AirOps allows you to save, organize, and refine your most effective prompts.

With AirOps, your marketing team can:

• Store a library of proven SEO press release templates
• Collaborate on prompt refinement to improve results over time
• Integrate press release creation into broader content workflows
• Maintain consistent brand messaging across all announcements
• Scale content production without sacrificing quality

The platform's intuitive interface makes it easy to implement the prompts listed in this article and customize them to your specific industry and brand requirements. By centralizing your prompt strategy, AirOps ensures that everyone on your team can leverage AI effectively, regardless of their technical expertise.

Ready to revolutionize how you create SEO-optimized press releases and other marketing content? Visit AirOps today to see how their platform can streamline your content creation process and help you achieve better results with less effort.

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