14 ChatGPT Prompts for Public Relations Marketing

Public relations marketing combines the strategic communication of PR with the promotional aspects of marketing to build and maintain a positive brand image. ChatGPT prompts for PR marketing help professionals craft compelling narratives, manage communications, and develop campaigns that resonate with target audiences while protecting brand reputation.

What Are ChatGPT Prompts for Public Relations Marketing? These are specific instructions designed to guide ChatGPT in generating content that serves PR marketing purposes. From press releases and crisis communication plans to media pitches and brand storytelling, these prompts help PR professionals save time and generate ideas. They serve as starting points for creating professional communications that maintain brand voice while addressing specific PR challenges or opportunities.

What are the Best ChatGPT Prompts for Public Relations Marketing?

1. Create a Press Release

The Prompt: "Draft a press release announcing [company news/event/product launch] for [company name] that highlights [key message/benefit] and includes quotes from [executive name and title]."

When to Use It: When you need to announce significant company news, product launches, or events to media outlets in a professional, newsworthy format.

Variations:

• "Write a press release about [company]'s recent acquisition of [acquired company], focusing on growth strategy."
• "Create a press release for [company]'s quarterly financial results, highlighting [specific achievement]."

Additional Information Required: Company background, specific details about the announcement, executive quotes (real or desired messaging), contact information, and release date.

2. Develop a Crisis Communication Plan

The Prompt: "Create a crisis communication plan outline for [specific crisis scenario] affecting [company/industry], including initial response statements, stakeholder communication strategy, and follow-up messaging."

When to Use It: When preparing contingency plans for potential PR crises or when facing an actual reputation management situation.

Variations:

• "Draft three different severity-level response statements for a potential [product recall/data breach/executive misconduct] situation."
• "Outline a social media crisis management workflow with sample responses for [specific crisis]."

Additional Information Required: Company values, stakeholder groups, crisis details, communication channels, and any legal or regulatory considerations.

3. Craft a Media Pitch

The Prompt: "Write a concise media pitch to [publication/journalist] about [story angle] related to [company/product/industry trend] that would interest their [audience/beat]."

When to Use It: When reaching out to journalists or publications to secure media coverage for your brand, expert, or story.

Variations:

• "Create a follow-up email pitch for a journalist who hasn't responded to the initial outreach about [topic]."
• "Draft a media pitch positioning [executive] as an expert source for stories about [industry topic]."

Additional Information Required: Target media outlet details, journalist's previous work or interests, your unique angle, and why their audience would care.

4. Generate Brand Storytelling Narratives

The Prompt: "Develop a brand storytelling framework for [company] that communicates [core values/mission] through the narrative of [founder's journey/company milestone/customer impact]."

When to Use It: When creating content that builds emotional connections with audiences by sharing authentic stories about your brand's origins, purpose, or impact.

Variations:

• "Write a compelling origin story for [company] focusing on the problem the founders sought to solve."
• "Create a narrative highlighting how [company] has positively impacted [community/industry/environment]."

Additional Information Required: Company history, mission statement, key milestones, founder background, and examples of impact or customer success stories.

5. Write a Thought Leadership Article

The Prompt: "Draft a thought leadership article for [executive name and title] at [company] about [industry trend/challenge/opportunity] that positions them as a forward-thinking expert."

When to Use It: When building executive visibility and brand authority through content that showcases expertise and unique perspectives.

Variations:

• "Create an opinion piece responding to [recent industry news] from the perspective of [executive]."
• "Write a how-to thought leadership article sharing [executive]'s approach to [business challenge]."

Additional Information Required: Executive's background and expertise, company stance on the topic, target publication, relevant industry data or trends, and desired call-to-action.

6. Create Social Media Crisis Responses

The Prompt: "Draft three different response options for a social media complaint about [specific issue] that maintains brand voice while addressing customer concerns and offering solutions."

When to Use It: When preparing for or actively managing negative social media comments or public criticism.

Variations:

• "Write escalation responses for a viral negative comment about [product/service issue]."
• "Create a response framework for addressing misinformation about [company/product] on social platforms."

Additional Information Required: Brand voice guidelines, details about the issue, company policies regarding resolution, and any constraints or legal considerations.

7. Develop a Media FAQ Document

The Prompt: "Create a comprehensive FAQ document for media inquiries about [product launch/company news/industry issue] with concise answers that align with [company]'s messaging strategy."

When to Use It: Before major announcements or when preparing for anticipated media questions about sensitive or complex topics.

Variations:

• "Develop a technical FAQ for media covering [product] specifications and differentiators."
• "Write a crisis FAQ addressing potential questions about [company issue/industry challenge]."

Additional Information Required: Key messaging points, technical details, anticipated questions (including difficult ones), and approved company language.

8. Craft an Award Submission

The Prompt: "Write a compelling award submission for [company/product/campaign] for the [specific award name] that highlights [key achievements/metrics/innovation] within the required word count of [number]."

When to Use It: When applying for industry recognition through awards programs to boost credibility and visibility.

Variations:

• "Draft a nomination for [executive] for [leadership award], focusing on their impact on [business/industry/community]."
• "Create an award entry for [marketing campaign] highlighting the strategy, execution, and measurable results."

Additional Information Required: Award criteria, submission requirements, project/campaign details, measurable outcomes, supporting evidence, and testimonials.

9. Create a Community Engagement Strategy

The Prompt: "Develop a community engagement strategy for [company] to build relationships with [specific community/audience] through [events/programs/initiatives] that align with our brand values of [list values]."

When to Use It: When planning community relations efforts that build goodwill and authentic connections with local or interest-based communities.

Variations:

• "Outline a corporate social responsibility initiative connecting [company expertise] with [community need]."
• "Create a 6-month plan for engaging with [industry community] through content and events."

Additional Information Required: Brand values, target community characteristics, available resources, current relationship status, and desired outcomes.

10. Write Investor Relations Communications

The Prompt: "Draft an investor communication about [company development/financial result/strategic shift] that clearly explains the impact on [growth/profitability/market position] while maintaining appropriate disclosure standards."

When to Use It: When communicating important company information to investors and shareholders in a transparent, compliant manner.

Variations:

• "Create an executive summary for the annual report highlighting [key achievements and future outlook]."
• "Write a shareholder letter explaining the strategic rationale behind [business decision]."

Additional Information Required: Financial data, strategic context, regulatory requirements, forward-looking statements policy, and investor relations messaging guidelines.

11. Develop Media Training Key Messages

The Prompt: "Create a set of key messages for [executive/spokesperson] to use in media interviews about [topic/announcement], including supporting points and bridging phrases to handle difficult questions."

When to Use It: When preparing company representatives for media interviews, press conferences, or public speaking engagements.

Variations:

• "Draft talking points for a TV interview about [company news] with anticipated challenging questions."
• "Create message triangles for discussing [sensitive topic] that bridge back to positive company values."

Additional Information Required: Company positioning, spokesperson's communication style, media outlet and format, topic background, and potential sensitive areas.

12. Craft Brand Positioning Statements

The Prompt: "Develop a brand positioning statement for [company/product] that differentiates it from [competitors] by emphasizing [unique value proposition] for [target audience]."

When to Use It: When defining or refining how your brand should be perceived in relation to competitors and in the minds of your target audience.

Variations:

• "Create positioning statements for [brand] across three different market segments."
• "Write a positioning narrative that transitions from [current brand perception] to [desired brand perception]."

Additional Information Required: Target audience profiles, competitive landscape analysis, unique selling points, brand attributes, and market positioning goals.

13. Generate Influencer Collaboration Pitches

The Prompt: "Write an outreach message to [influencer type/name] proposing a collaboration with [brand/product] that offers [value to influencer] while achieving our goal of [PR/marketing objective]."

When to Use It: When approaching social media influencers or industry thought leaders for partnerships that extend your PR reach.

Variations:

• "Create a tiered influencer proposal with different collaboration options based on audience size."
• "Draft a follow-up pitch for influencers who expressed initial interest in [campaign]."

Additional Information Required: Influencer details and content style, campaign objectives, collaboration terms, creative brief, and performance expectations.

14. Create PR Campaign Measurement Frameworks

The Prompt: "Develop a measurement framework for a PR campaign focused on [objective] that includes KPIs for [media coverage/sentiment/message penetration/business impact] with reporting templates."

When to Use It: When planning how to evaluate the effectiveness of PR activities and demonstrate value to stakeholders.

Variations:

• "Create a PR dashboard template tracking [specific metrics] for monthly executive reporting."
• "Design a measurement approach comparing PR results to [advertising equivalency/lead generation/brand lift]."

Additional Information Required: Campaign objectives, available measurement tools, stakeholder expectations, industry benchmarks, and reporting frequency.

Tips on How to Write ChatGPT Prompts for Public Relations Marketing

1. Start with clear objectives - Define what you want to achieve with the content before crafting your prompt.
2. Include brand voice guidelines - Mention tone, style, and language preferences that match your brand identity.
3. Provide context - Share relevant background about your industry, company position, and current PR situation.
4. Specify audience - Clearly identify who the content is for, whether media, customers, investors, or other stakeholders.
5. Add constraints - Mention any regulatory, legal, or sensitivity considerations that should guide the content.
6. Request multiple options - Ask for different approaches or variations to choose from.
7. Include format requirements - Specify word count, structure, or formatting needs for the final content.
8. Add examples - Share samples of previous successful PR content to guide the output style.
9. Be specific about messaging - Include key points that must be incorporated or messaging to avoid.
10. Request strategic elements - Ask for not just content but strategic considerations like timing, channel selection, or audience segmentation.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how PR professionals work with AI by providing a structured platform for creating, saving, and optimizing PR marketing prompts. Unlike basic AI interactions, AirOps offers specialized templates designed specifically for public relations needs—from crisis communications to media relations and brand storytelling.

With AirOps, PR teams can:

• Access pre-built PR marketing prompt templates that follow industry best practices
• Customize and save organization-specific prompts that maintain consistent brand voice
• Collaborate with team members on developing effective communications
• Track which prompts deliver the best results for different PR scenarios
• Integrate AI-generated content directly into your PR workflow and tools

The platform significantly reduces the time spent drafting routine communications while ensuring high-quality, on-brand messaging. This allows PR professionals to focus on strategy and relationship building rather than starting from scratch with every communication need.

Ready to transform your PR marketing workflow? Visit AirOps today to discover how our AI prompt engineering platform can help your team create more effective PR communications in less time, maintain brand consistency across channels, and respond quickly to both opportunities and challenges in your public relations efforts.

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