15 ChatGPT Prompts for Real Estate Marketing

Real estate marketing requires a mix of compelling visuals, persuasive copy, and strategic outreach to potential buyers and sellers. ChatGPT can help real estate professionals streamline their marketing efforts by generating ideas, creating content, and developing strategies that resonate with their target audience.

ChatGPT prompts for real estate marketing are specific instructions that guide the AI to create content tailored to property listings, buyer communications, market analysis, and more. These prompts help agents and brokers create professional marketing materials quickly, allowing them to focus on client relationships and closing deals. By providing the right context about properties, local markets, and target demographics, real estate professionals can use ChatGPT to craft everything from property descriptions to email campaigns that highlight their expertise and showcase their listings effectively.

What are the Best ChatGPT Prompts for Real Estate Marketing?

1. Create Property Listing Descriptions

The Prompt: "Write a compelling 200-word property listing description for a [property type] located in [neighborhood/city]. The property features [list 3-5 key features] and is priced at [price]. Target audience is [buyer demographic]."

When to Use It: When you need to create engaging listing descriptions for new properties that highlight key selling points and appeal to your target buyers.

Variations:

• "Write a luxury-focused property description emphasizing the exclusive amenities of [property address]."
• "Create a family-friendly property listing highlighting the neighborhood schools and community features near [address]."

Additional Information Required: Property specifications (square footage, bedrooms, bathrooms), unique selling points, neighborhood highlights, recent upgrades or renovations, and photos of the property for reference.

2. Craft Neighborhood Guides

The Prompt: "Create a comprehensive neighborhood guide for [neighborhood name] in [city], covering local amenities, schools, transportation options, and what makes this area unique for potential homebuyers."

When to Use It: When marketing properties in specific neighborhoods or when creating content to establish yourself as a local expert.

Variations:

• "Write a 'Why Move to [Neighborhood]' guide highlighting the top 5 benefits of living in this area."
• "Create a comparison guide between [Neighborhood A] and [Neighborhood B] for potential buyers considering both areas."

Additional Information Required: Recent sales data, school ratings, crime statistics, walkability scores, nearby attractions, and notable community features.

3. Generate Email Campaigns for Buyer Leads

The Prompt: "Create a 5-email sequence for new buyer leads interested in [property type] in [location]. Each email should provide value, build trust, and guide them toward scheduling a consultation."

When to Use It: When setting up automated email campaigns for new leads or when nurturing existing prospects.

Variations:

• "Write a welcome email for first-time homebuyer leads explaining the buying process and offering assistance."
• "Create a follow-up email sequence for leads who attended an open house at [property address]."

Additional Information Required: Your unique selling proposition as an agent, current market conditions, testimonials from past clients, and any special offers or resources you can provide.

4. Write Social Media Posts

The Prompt: "Create 10 engaging social media posts for [platform] showcasing a new listing at [address]. Include hashtags and calls to action for potential buyers."

When to Use It: When marketing new listings across social media platforms or creating a content calendar for your real estate social presence.

Variations:

• "Write 5 Instagram captions highlighting different aspects of [property address] with appropriate hashtags."
• "Create a week's worth of Facebook posts announcing an upcoming open house at [address]."

Additional Information Required: High-quality images of the property, unique features worth highlighting, open house dates/times, and your contact information.

5. Develop Market Update Content

The Prompt: "Write a monthly market update for [neighborhood/city] discussing current trends in home prices, inventory levels, and days on market. Include predictions for the upcoming month based on [recent data points]."

When to Use It: When creating regular content to demonstrate market expertise and keep past clients and prospects informed.

Variations:

• "Create a quarterly market report comparing [current quarter] to [previous quarter] in [location]."
• "Write a 'State of the Real Estate Market' analysis for first-time homebuyers in [city]."

Additional Information Required: Recent sales data, inventory statistics, interest rate trends, and any notable local factors affecting the market.

6. Create Homebuyer Guides

The Prompt: "Develop a comprehensive first-time homebuyer guide that explains the buying process in [state/city], common pitfalls to avoid, and tips for securing financing in the current market."

When to Use It: When building your content library or creating lead magnets to capture email addresses from potential clients.

Variations:

• "Write a guide to buying investment properties in [location] with current ROI calculations."
• "Create a checklist for downsizing seniors looking to purchase a smaller home in [location]."

Additional Information Required: Local lending requirements, state-specific real estate laws, closing cost estimates, and testimonials from past clients.

7. Generate Video Scripts

The Prompt: "Write a 2-minute video script for a virtual tour of [property address], highlighting the [key features] and explaining why this property is perfect for [target buyer]."

When to Use It: When creating video content for listings, YouTube channels, or social media platforms.

Variations:

• "Create a script for a neighborhood tour video showcasing the lifestyle in [neighborhood]."
• "Write a Q&A video script addressing common concerns of sellers in the current market."

Additional Information Required: Property layout, special features to emphasize, nearby amenities, and any unique selling points that would appeal to your target audience.

8. Craft Client Testimonial Requests

The Prompt: "Write an email to past clients requesting a testimonial about their experience working with me to [buy/sell] their home. Include specific questions that will elicit detailed responses about the process."

When to Use It: After successfully closing transactions to build your testimonial library for marketing materials.

Variations:

• "Create a text message template requesting a Google review from satisfied clients."
• "Write a personalized email for [client name] asking them to share their home selling experience on video."

Additional Information Required: Specific details about the transaction, challenges overcome, and particular aspects of your service you'd like highlighted.

9. Develop Listing Presentation Materials

The Prompt: "Create content for a listing presentation that explains my marketing strategy for selling homes in [neighborhood/price range]. Include sections on pricing strategy, marketing plan, and my track record of success."

When to Use It: When preparing materials for seller meetings or creating templates for listing presentations.

Variations:

• "Write a comparison section showing my average days on market versus local competitors."
• "Create a script explaining how my digital marketing approach generates more qualified buyers."

Additional Information Required: Your sales statistics, marketing capabilities, testimonials from past sellers, and specific strategies you employ that differentiate you from competitors.

10. Write Property Investment Analysis

The Prompt: "Create an investment property analysis for [property address] including potential rental income, expenses, cash flow projections, and ROI calculations based on a purchase price of [amount] and down payment of [amount]."

When to Use It: When working with investors or helping clients understand the investment potential of properties.

Variations:

• "Write a comparison analysis between single-family and multi-family investment opportunities in [location]."
• "Create a 5-year projection for appreciation and cash flow for [property type] in [neighborhood]."

Additional Information Required: Current rental rates in the area, property tax information, estimated maintenance costs, HOA fees if applicable, and local market growth trends.

11. Craft Open House Follow-up Messages

The Prompt: "Write a personalized follow-up email template for attendees of my open house at [address]. Include key details about the property they might have missed and a clear call to action for next steps."

When to Use It: After hosting open houses to nurture leads and encourage further interest.

Variations:

• "Create a text message follow-up for open house visitors who showed high interest."
• "Write an email offering additional information about financing options for the property at [address]."

Additional Information Required: Specific property highlights, common questions asked during the open house, and any time-sensitive information (like other offers or upcoming price changes).

12. Develop Seasonal Marketing Campaigns

The Prompt: "Create a spring home selling campaign with email templates, social media posts, and a blog outline focused on why spring is an ideal time to list in [location]."

When to Use It: When planning seasonal marketing efforts to capitalize on market timing.

Variations:

• "Write a holiday-themed home marketing campaign for December listings."
• "Create a 'New Year, New Home' campaign targeting buyers in January."

Additional Information Required: Seasonal market data from previous years, current inventory levels, and any seasonal factors that affect your local market.

13. Generate FAQ Content

The Prompt: "Create a comprehensive FAQ section for my real estate website addressing common questions from [buyers/sellers] in the [location] market in 2023."

When to Use It: When developing website content or creating resources for clients at different stages of the buying/selling process.

Variations:

• "Write FAQ responses specifically for first-time homebuyers concerned about interest rates."
• "Create a luxury property FAQ addressing concerns of high-net-worth clients."

Additional Information Required: Common questions you receive from clients, current market conditions, and local regulations or practices that differ from national norms.

14. Write Relocation Guides

The Prompt: "Create a relocation guide for families moving to [city/area] covering housing options, school information, employment opportunities, and lifestyle considerations."

When to Use It: When targeting out-of-town buyers or working with corporate relocation clients.

Variations:

• "Write a 'Moving to [City]' guide specifically for retirees highlighting healthcare and leisure activities."
• "Create a comparison guide for professionals relocating from [Origin City] to [Destination City]."

Additional Information Required: Cost of living data, school rankings, major employers, transportation options, and unique aspects of local culture and lifestyle.

15. Craft Expired Listing Outreach

The Prompt: "Write a persuasive letter to owners of expired listings in [neighborhood] explaining why their home didn't sell and how my approach would yield different results."

When to Use It: When targeting expired listings as a source of potential new business.

Variations:

• "Create a sequence of three follow-up emails for expired listing owners who don't respond to initial contact."
• "Write a script for a video explaining the top 5 reasons listings expire in [market] and how I address each one."

Additional Information Required: Average days on market for your listings, sale-to-list price ratio, specific marketing strategies you use, and common issues that cause listings to expire in your market.

Tips on How to Write ChatGPT Prompts for Real Estate Marketing

1. Be specific about property details: Include price point, square footage, number of bedrooms/bathrooms, and unique features to get more accurate content.
2. Define your target audience: Specify whether you're targeting first-time buyers, investors, luxury clients, or other segments to tailor the messaging appropriately.
3. Include local market knowledge: Mention specific neighborhoods, schools, amenities, and market conditions to make the content locally relevant.
4. Specify your brand voice: Indicate whether you want formal, conversational, luxury-focused, or family-friendly language to match your brand.
5. Request specific formats: Clearly state whether you need bullet points, paragraphs, scripts, or other formats for immediate usability.
6. Add emotional elements: Ask for content that appeals to both logical and emotional decision-making factors in real estate.
7. Include calls to action: Specify what action you want readers to take after consuming the content (call, email, schedule a showing, etc.).
8. Request multiple variations: Ask for several options or approaches to choose from, especially for important marketing pieces.
9. Provide examples: Share samples of content you like to help guide the AI toward your preferred style and approach.
10. Include keywords: Specify SEO keywords you want to incorporate if the content will be used on your website or blog.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how real estate professionals approach content creation and marketing automation. With its specialized AI toolset, AirOps helps real estate agents and brokers create consistent, high-quality marketing materials without the time investment traditionally required.

The platform offers pre-built templates specifically designed for real estate marketing needs, from property descriptions to market analyses. This allows you to maintain brand consistency while scaling your content production. Additionally, AirOps helps you optimize your real estate content for search engines, ensuring your listings and market insights reach potential clients actively searching for properties in your area.

What sets AirOps apart is its ability to learn your preferences and brand voice over time, resulting in increasingly personalized content that truly represents your real estate business. This means less editing and faster time-to-market for all your marketing materials.

Ready to revolutionize your real estate marketing efforts? Visit AirOps today to see how their AI-powered platform can help you create compelling property descriptions, engaging social media content, and persuasive client communications in a fraction of the time. Sign up for a demo and discover how top-performing real estate professionals are using AirOps to win more listings and close more deals.

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