15 AI Prompts for Sales Marketing

In today's competitive business landscape, sales teams need every advantage they can get. AI marketing prompts can supercharge your sales efforts by helping you create persuasive content, generate effective outreach messages, and craft winning sales pitches. These prompts work with AI tools to produce sales-focused content that converts prospects into customers.

AI prompts for sales marketing are specific instructions designed for AI tools like ChatGPT that generate sales-oriented content. They guide the AI to create emails, scripts, follow-ups, and other sales materials tailored to your specific products, services, and target audience. By using these prompts, sales teams can quickly produce professional, persuasive content that addresses customer pain points and showcases value propositions.

What are the AI Prompts for Sales Marketing?

1. Create a Cold Email Sequence

The Prompt: "Write a 5-email cold outreach sequence for [product/service] targeting [specific industry/role] that addresses [pain point] and highlights [key benefit]. Include subject lines for each email."

When to Use It: When launching outreach campaigns to new prospects who haven't interacted with your brand before.

Variations:

• "Generate a 3-email sequence for following up with leads who downloaded our whitepaper about [topic]."
• "Create a cold email sequence for C-level executives focusing on ROI and strategic advantages."

Additional Information Required: Your product/service details, target audience specifics, key pain points you solve, unique selling propositions, and any previous messaging that worked well.

2. Craft a Sales Pitch Script

The Prompt: "Write a 2-minute sales pitch script for [product/service] that addresses [customer pain point], highlights [3 key benefits], and includes a strong call to action for [target audience]."

When to Use It: Before sales calls, meetings, or when training new sales team members on effective pitching.

Variations:

• "Create a consultative sales script that asks key discovery questions about [specific challenge]."
• "Write a pitch focusing on cost savings and ROI for budget-conscious prospects."

Additional Information Required: Product features and benefits, typical customer objections, competitive advantages, and specific outcomes customers can expect.

3. Generate Value Proposition Statements

The Prompt: "Create 5 clear value proposition statements for [product/service] that explain how we solve [specific problem] better than alternatives for [target customer]."

When to Use It: When refining your sales messaging or creating new materials that need to quickly communicate your unique value.

Variations:

• "Write value propositions that focus on time-saving benefits for busy professionals."
• "Generate industry-specific value statements for the [industry name] sector."

Additional Information Required: Your product's unique features, customer pain points, competitive landscape, and what makes your solution superior.

4. Develop Objection Handling Responses

The Prompt: "Create effective responses to these 5 common sales objections for [product/service]: [list objections]. Each response should acknowledge the concern, provide reassurance, and offer proof points."

When to Use It: To prepare sales teams for negotiations and help them overcome typical barriers to purchase.

Variations:

• "Write responses to price objections that focus on long-term value rather than upfront cost."
• "Create scripts for handling competitors' claims about [specific feature/benefit]."

Additional Information Required: List of common objections, customer testimonials or case studies that can serve as proof points, and competitive differentiators.

5. Write Follow-up Messages

The Prompt: "Write 3 different follow-up email templates for prospects who [specific situation: attended demo/missed meeting/went quiet] that gently re-engage without being pushy."

When to Use It: When you need to maintain momentum in the sales process after initial contact or when deals stall.

Variations:

• "Create a sequence of increasingly direct follow-ups for prospects who haven't responded after initial interest."
• "Write a re-engagement email for leads that have been dormant for 3+ months."

Additional Information Required: Context of previous interactions, any specific points of interest the prospect expressed, and relevant new information you can share.

6. Create Customer Success Stories

The Prompt: "Write a brief customer success story about how [fictional or actual company] solved [specific challenge] using [your product], resulting in [specific, measurable results]."

When to Use It: When you need compelling social proof to share with prospects who have similar challenges.

Variations:

• "Create a problem-solution-outcome narrative for a customer in the [industry] sector."
• "Write a mini case study highlighting ROI and implementation timeline."

Additional Information Required: Customer profile (real or representative), challenges faced, solution implemented, and quantifiable results achieved.

7. Develop Sales Call Scripts

The Prompt: "Create a discovery call script with 10 probing questions to identify if a prospect in [industry] is a good fit for [product/service], focusing on uncovering [specific pain points]."

When to Use It: When preparing for initial sales conversations and qualification calls.

Variations:

• "Write a script for a technical deep-dive call that explains [complex feature] in simple terms."
• "Create a demonstration script that highlights the three most valuable features for [job role]."

Additional Information Required: Your qualification criteria, typical customer challenges, product capabilities, and ideal customer profile.

8. Generate Personalized Outreach Messages

The Prompt: "Write 3 personalized LinkedIn connection messages for reaching out to [job title] at [industry] companies, mentioning [recent industry trend/challenge] and how [your solution] addresses it."

When to Use It: For social selling campaigns and building your network with targeted prospects.

Variations:

• "Create messages referencing content the prospect has published or shared."
• "Write outreach templates based on trigger events like funding announcements or leadership changes."

Additional Information Required: Target audience details, relevant industry trends, your solution's relevance to their challenges, and any connection points.

9. Craft Competitive Differentiation Talking Points

The Prompt: "Create clear talking points comparing our [product/service] to [competitor names] across these 5 categories: [price, features, support, etc.]. Highlight our advantages without disparaging competitors."

When to Use It: When prospects are evaluating multiple solutions or specifically asking about competitors.

Variations:

• "Write responses to 'How are you different from [competitor]?' that focus on our unique approach to [specific aspect]."
• "Create a comparison framework highlighting where we excel for [specific use case]."

Additional Information Required: Competitive landscape details, your unique advantages, competitor weaknesses (that you can address professionally), and customer priorities.

10. Develop Sales Email Subject Lines

The Prompt: "Generate 10 high-open-rate subject lines for sales emails targeting [job title] at [industry] companies about [product/service/problem you solve]."

When to Use It: When crafting email campaigns and wanting to maximize open rates with compelling subject lines.

Variations:

• "Create subject lines that use questions to pique curiosity about [pain point]."
• "Write subject lines that leverage urgency without seeming artificial."

Additional Information Required: Target audience, your value proposition, specific pain points you address, and any timely factors or incentives.

11. Create Sales Meeting Agendas

The Prompt: "Write a structured agenda for a 30-minute sales meeting with a [job title] at a [industry] company who is in the [stage of buying process] stage. Include key talking points and questions."

When to Use It: When preparing for sales meetings and wanting to ensure productive, focused conversations.

Variations:

• "Create an agenda for a solution demonstration focusing on [specific use cases]."
• "Develop a structured plan for a negotiation meeting addressing [potential concerns]."

Additional Information Required: Meeting duration, attendees' roles, current stage in the sales process, and specific objectives for the meeting.

12. Develop Product Comparison Charts

The Prompt: "Create content for a comparison chart showing how [your product] compares to [competitor products] across these features: [list 5-7 key features]. Highlight our strengths clearly but fairly."

When to Use It: When creating sales collateral that helps prospects evaluate options side by side.

Variations:

• "Write content for an ROI comparison showing cost advantages over [competitors] for [business size]."
• "Create a comparison focused on implementation time and resource requirements."

Additional Information Required: Detailed product features, competitor offerings, your unique advantages, and the evaluation criteria most important to your customers.

13. Generate Proposal Templates

The Prompt: "Write an executive summary for a sales proposal for [product/service] targeting [company type] that addresses [specific challenges] and outlines expected [outcomes/ROI]."

When to Use It: When creating customizable proposal templates that can be quickly adapted for specific prospects.

Variations:

• "Create a proposal section explaining implementation and onboarding processes for new clients."
• "Write a pricing justification section that focuses on value rather than cost."

Additional Information Required: Your solution details, typical implementation process, pricing structure, expected outcomes, and customer success metrics.

14. Craft Upsell and Cross-sell Messages

The Prompt: "Write 3 email templates for approaching existing customers about [complementary product/upgrade] that highlights the additional value based on their current use of [existing product]."

When to Use It: When looking to expand relationships with current customers and increase customer lifetime value.

Variations:

• "Create talking points for account managers to discuss upgrades during quarterly reviews."
• "Write messages announcing new features that would benefit specific customer segments."

Additional Information Required: Current product usage information, complementary offerings, customer success stories with the additional products, and specific benefits for different customer segments.

15. Develop Sales Presentation Outlines

The Prompt: "Create an outline for a 15-minute sales presentation for [product/service] to [target audience] that follows a problem-solution-proof format with clear sections and key talking points."

When to Use It: When preparing sales presentations and wanting a clear, persuasive structure.

Variations:

• "Design a presentation structure for technical audiences focusing on [specific capabilities]."
• "Create an executive-level presentation outline emphasizing strategic value and ROI."

Additional Information Required: Presentation length, audience composition, key decision criteria for this audience, and available proof points (testimonials, data, etc.).

Tips on How to Write AI Prompts for Sales Marketing

1. Start with your audience: Begin each prompt by clearly defining who the sales content is targeting. Different prospects respond to different approaches.
2. Include specific pain points: Mention the actual problems your prospects face so the AI can address them directly in the sales content.
3. Add your unique selling points: Include what makes your product or service different so these points can be emphasized in the generated content.
4. Specify the format needed: Clearly state whether you want emails, scripts, bullet points, or longer-form content.
5. Mention your brand voice: Include notes about tone—whether professional, conversational, authoritative, or friendly—to match your company's style.
6. Request actionable content: Ask for clear calls to action and next steps in any sales material.
7. Include relevant metrics: When applicable, mention specific numbers, percentages, or results that can make your sales messages more compelling.
8. Add context about the sales stage: Specify where in the sales process this content will be used (prospecting, follow-up, closing, etc.).
9. Request multiple options: Ask for variations so you can test different approaches with your prospects.
10. Refine through iteration: Use initial AI outputs as a starting point, then refine your prompts based on what works best.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your sales content creation to the next level by streamlining the entire AI prompt process. Rather than crafting prompts from scratch each time, AirOps provides a library of pre-built, sales-focused templates that you can customize and optimize for your specific needs.

With AirOps, your sales team can:

• Access proven sales prompt templates that generate high-converting content
• Create consistent messaging across your entire sales organization
• Save successful prompts for repeated use, ensuring brand consistency
• Track which sales messages perform best with different audience segments
• Scale your content creation without sacrificing quality or personalization

The platform's user-friendly interface makes it easy for sales professionals to create compelling emails, scripts, and presentations without needing extensive AI expertise. By eliminating the guesswork in prompt creation, AirOps helps your team focus on what they do best: building relationships and closing deals.

Ready to transform your sales content strategy? Visit AirOps today to discover how our AI prompt platform can help your sales team create more effective, persuasive content in less time.